GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share
Max Fashion #ForgetFilters Campaign Celebrates Living for the Moment
  • Mohamad Assaf champions Max's #ForgetFilters Campaign
  • Watch the #ForgetFilters campaign video here: @maxfashionmena
 United Arab Emirates, January 9, 2018:  Max, the largest and most trusted value fashion brand in the region, starts 2018 with a new brand campaign that goes beyond fashion. #ForgetFilters is about living for the moment in a world where people are often missing out on life while being too busy taking the perfect selfies. 
 
Produced in collaboration with the Arab youth singing sensation, Mohamed Assaf, the campaign aims to inspire millions to be present in their own lives and not let important moments pass them by. In a world where fashion is carefully edited and filtered to give unrealistic representations of reality, Max takes a humorous approach in reminding its customers what is more important. 
 
“Live for the moment, not for the likes!” is the honest piece of advice the famous Arab icon gives to his fans. “Life is filled with unplanned, spontaneous moments that can bring smiles to our faces – moments that are best enjoyed without being worried about how you look. Life might not always catch us in the perfect pose or with the right light, but every moment is worth living to the fullest. Real people don't live for likes, they share moments that matter and real laughs.”
 
Mohammed Assaf added: “The #ForgetFilters campaign from Max is a movement that will inspire many to transform the way they enjoy life. I am delighted and privileged to be part of this journey that focuses on celebrating the present moment.” 
 
The campaign, which is centered around the hashtag #ForgetFilters and accompanied by humorous videos and images featuring Mohammed Assaf, came to life at the end of 2017 across broadcast, digital, and social media.  
 
#ForgetFilters follows another successful campaign by Max, 'Fashion for Real People' which inspired millions to embrace their innate sense of style and to accept their distinctive personality over the last 2 years. 




Posted by : GoDubai Editorial Team
Viewed 46647 times
Posted on : Tuesday, January 9, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Sports Bras Banishing Bounce by 83% arrive in store
Next Story : AW17 FENTY PUMA By Rihanna II
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Timeless Ties
COLAB - Dry Shampoo
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
The Perfect Gift Mark
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
New XE 300 Sport Edition Wins Gripping Ice Race
Get Vibrant and lively hair with Rahua's new Color Full Range
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
Summertime Beauty Picks at Glambeaute.com
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
Filorga Mesotherapist Derma Roller
du to Offer New 9.7-inch iPad With Apple Pencil Support
Skyline University College Economics Day 2018: One Step towards Tomorrow
Penny Scallan Design Launches in the Middle East
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre
Pandora Shine Discover A New Way to Shine
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
MINI at Auto China Beijing 2018
The new BMW M2 Competition
Palladio Beauty - a Professional Line of Botanical & Vitamin-Infused Cosmetics
Stylish Nursing wear at Mums and Bumps
Mumzworld Announce Recruitment Drive To Empower Women in the Middle East
Gifts for Ramadan at Hour Choice
Abu Dhabi Ship Building Company Launches Two 64-Meter Landing Ships for the Kuwa...
Toshiba Releases New, Powerful Surveillance and Video Streaming Internal Consume...
Exclusive, Limited‐Edition, Swiss‐Made Cryptocurrency Watches
Sheikh Sultan bin Ahmed Al Qasimi Leads Sharjah Contingent to Kuwait Arab Media Forum
10 Kg gold for 100 winners at Malabar Gold & Diamonds
Olivia Burton Marble Florals - Embrace these styles for a new artistic way to wo...
Genesis G70 Luxury Sedan Arrives in Middle East
Spring/Summer 18 Collection
Mido Ramadan Watch Collection
Understanding what women want Balmain reveals the Madrigal Mini II
Pandora Spring Embrace Nature's Beauty
Etihad Aviation Group Launches Four Initiatives To Commemorate The Year Of Zayed
The Beautiful Britain 2018
Adamavi - Elegant, Timeles S, and Reliable
Airport Show Attracts Influential Aviation Leaders for Global Airport Leaders Fo...
Pinky Goat Launches BROWME
Huawei Brings the Most Coveted Smartphone - HUAWEI P20 Pro to the UAE
April Marks Autism Awareness Month at Nursery Chain
Tommy Fleetwood joins OMEGA's line-up of golfing greats
Get ready for an exciting Ramadan at Danat Al Ain Resort
Mido Multifort Datometer Limited Edition - A piece of history on your wrist
Hamdan Bin Mohammed Heritage Center Participates at Abu Dhabi International Book Fair
OPPO unleashes the new Selfie Expert F7 with a 25 MP AI powered selfie camera
Ashridge to help Saudi leaders explore and implement strategies for growth