GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share
Max Fashion #ForgetFilters Campaign Celebrates Living for the Moment
  • Mohamad Assaf champions Max's #ForgetFilters Campaign
  • Watch the #ForgetFilters campaign video here: @maxfashionmena
 United Arab Emirates, January 9, 2018:  Max, the largest and most trusted value fashion brand in the region, starts 2018 with a new brand campaign that goes beyond fashion. #ForgetFilters is about living for the moment in a world where people are often missing out on life while being too busy taking the perfect selfies. 
 
Produced in collaboration with the Arab youth singing sensation, Mohamed Assaf, the campaign aims to inspire millions to be present in their own lives and not let important moments pass them by. In a world where fashion is carefully edited and filtered to give unrealistic representations of reality, Max takes a humorous approach in reminding its customers what is more important. 
 
“Live for the moment, not for the likes!” is the honest piece of advice the famous Arab icon gives to his fans. “Life is filled with unplanned, spontaneous moments that can bring smiles to our faces – moments that are best enjoyed without being worried about how you look. Life might not always catch us in the perfect pose or with the right light, but every moment is worth living to the fullest. Real people don't live for likes, they share moments that matter and real laughs.”
 
Mohammed Assaf added: “The #ForgetFilters campaign from Max is a movement that will inspire many to transform the way they enjoy life. I am delighted and privileged to be part of this journey that focuses on celebrating the present moment.” 
 
The campaign, which is centered around the hashtag #ForgetFilters and accompanied by humorous videos and images featuring Mohammed Assaf, came to life at the end of 2017 across broadcast, digital, and social media.  
 
#ForgetFilters follows another successful campaign by Max, 'Fashion for Real People' which inspired millions to embrace their innate sense of style and to accept their distinctive personality over the last 2 years. 




Posted by : GoDubai Editorial Team
Viewed 52777 times
Posted on : Tuesday, January 9, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Sports Bras Banishing Bounce by 83% arrive in store
Next Story : AW17 FENTY PUMA By Rihanna II
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Purely Pandora Classics With a Twist
Tryano Launches Elemis
Festive Gifting Guide
New 1948 Seamaster Watches Join the Ranks
Add a festive sparkle to your eyes with Palladio Beauty
The Geo-Graham Orrery Tourbillon presents a galaxy you can reach out and wear Ge...
Amp up your skincare routine with The Organic Pharmacy's new corrective serums
Parmigiani Fleurier, new Friends of the Brand – ice-hockey superstar, Evgeniy Ma...
Hour Choice presents Coach Park Collection
Certina DS PH200M collection
Joyalukkas brings joy to hundreds around the world with gold bar giveaway this f...
Tissot T-Race Marc Marquez
LACOSTE presents its new Legacy collection
Oh So Heavenly! Bath Sets from Glambeaute.com that make a great gift this festi...
Sawalef Perfumes is now available at Mirdif City Centre
Souq.com's Biggest Ever White Friday Sale
Discovering the power of Accessorizing with Rebecca Minkoff
Kors Dubai: Michael Kors Celebrates A New Middle East Flagship Store and Specia...
Puma Launches RS-X Toys
The Ultimate Festive Guide For Little Ones
Introducing Nokia 3.1 Plus to the UAE
Introducing the GUESS Holiday 2018 Collection
Zoho launches its cloud accounting software in Bahrain
Puma Drops Cali in New Colorway
The Custodian of the Two Holy Mosques King Salman bin Abdulaziz honored Huawei w...
XTouch New XBone Bone Conduction Headphone Brings Safe and Convenient Experience
Jaguar F-Type Rally Cars Celebrate 70 Years of Sports Car Heritage
Audi Innovation Award Winner Announced at Dubai Design Week
Alstom delivers first Dubai metro trainset on time
Special Olympics Will Create a Legacy of Inclusion Through Art
Celebrate a Month-long Festive Feast at Swissôtel Al Ghurair
Win Big this Winter with UAE Exchange
Mademoiselle Longchamp
The mystery of dandruff jokes finally revealed
Al-Futtaim Honda launches ‘The Great Escape' promotion
Turkish Airlines reached 83.4% Load Factor in October
Shop, Stay and Unwind at Swissôtel Al Ghurair This UAE National Day
Roda Hotels and Resorts named front-runner and pioneer of the regions hospitalit...
Celebrated singer and songwriter Atif Aslam set to perform at BOLLYWOOD PARKS™ Dubai
Huawei wins the First Place Prize of the King Khalid Responsible Competitiveness...
HE Abdulla Ali Bin Zayed Al-Falasi officially opens HR Summit & Expo 2018
Ministry of Tolerance takes initiatives to promote and spread tolerance, coexist...
The Fourth Edition Of Dubai Design Week Is Now Open!
Festive Gift Guide
The Rado DiaMaster Ceramos collection!
Dragon Mart gears up for a spectacular three-day Oman National Day celebration
UAE nursery chain wins Global Award for Sustainability
World Tolerance Summit gears up for its first staging
Preciosa Lighting brings Breath of Light to the Middle East
IAHV Rehabilitation and training program provide trauma relief to 14,000 refugees