GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Entertainment

 
  Share

Launch of Emaar's first New Year's Eve Direct Message (DM) experience to provide an automated guide for the festivities

Dubai, UAE, December 20, 2017:  Emaar Properties and Twitter announced today that they are partnering to live stream the New Year's Eve festivities in Dubai to a global Twitter audience for the second consecutive year.  

The live show will air on New Year's Eve, from Downtown Dubai at 11:30 pm GST/2:30 pm EST on the 31st of December and will be available worldwide to Twitter's logged-in and logged-out audience on Twitter and connected devices. The live stream will also be accompanied by a Twitter timeline, featuring the New Year's Eve related real-time conversation.

Emaar will also launch a Twitter Direct Message (DM) experience to assist viewers throughout their New Year's Eve celebration. Once people send a Direct Message via Twitter to @MyDowntownDubai, they will be directed to a series of automated steps to easily learn more about what's happening around the festivities. 

The DM experience will provide information that will range from the day-by-day New Year activity schedule and a selection of recommended hotels for tourists prior to the celebrations, to FAQ's for those heading to the viewing locations in Downtown Dubai on New Year's Eve.

During the live stream on Twitter, Emaar's new #LightUp2018 spectacle in Downtown Dubai, set to specially choreographed music, will span Burj Khalifa, the global icon, and include water-music performances at The Dubai Fountain. 

Ahmad Al Matrooshi, Managing Director of Emaar Properties, added: “With the added feature of Twitter's Direct Message experience, we are bringing all the excitement associated with our Light Up 2018 Downtown Dubai spectacle to a global audience in real-time. With several innovative features and surprises in store, the celebration will once again underline the spirit of positivity and global partnerships that Dubai fosters. Our partnership with Twitter demonstrates our focus on building engaging conversations about the celebration and about our nation with the world.”

Benjamin Ampen, Head of Revenue, Twitter, Middle East and North Africa, said: “We are excited to bring the Dubai New Year's Eve celebrations to our users around the world again after a successful experience last year. No matter where you are, viewers will be able to watch a never seen before spectacle and join the live New Year's conversation all on Twitter.”  

The stream will be available globally on @MyDowntownDubai.  You can join the conversation with the hashtag #MyDubaiNewYear that will unlock a customized Dubai-inspired emoji.  



Posted by : GoDubai Editorial Team
Viewed 7576 times
Posted on : Wednesday, December 20, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : 9th Skyline Inter-School Sports Festival
Next Story : Dubai Culture announces the winner of ‘Best Script Award'
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Skyline Book Fair 2018
The Bremont Waterman
Holiday hair: The best product to keep your locks smelling fresh and protected
ServeU to Take Huge Leap Forward with Smart Cleaning Robots
Emirates celebrates inaugural flight to London Stansted
Chronoswiss' Exclusive Limited Edition Flying Regulator Marks 31st Anniversary o...
Blackberry Key2: An Icon Reborn
The Future Takes The Past Tense
CSR Initiatives by Malabar Gold & Diamonds continues in full strength
Consulate General of India Mr. Vipul came as CHIEF GUEST at the blood donation c...
Marchon Eyewear Summer 2018 Collections
DWTC events drive AED 12.7bn in economic value for Dubai, fuelling record 3.3% c...
du Distributes Eid Gifts at Al Jalila Children's Hospital
Al-Futtaim ACE celebrates Eid with exciting offers and activities
24 hour Mega Sale at Dalma Mall!
Beauty on the Go
Al Ghandi Auto brings the most Affordable Electric Vehicle - Chevrolet Bolt EV -...
A Sparkling Gift Guide for Eid al-Fitr by Mouawad
Skin Hydration is one of the primary challenges our skin faces in the UAE
Purify Your Skin with Skin Republic
New open-air member of the AMG GT family
Hamdan Bin Mohammed Heritage Center distributes Eidia on first day of Eid
Abu Dhabi Treats Eid Al Fitr Visitors to Shopping Bonanza with 90% Discounts Acr...
Rapid renewal of smartphone portfolio brings next generation Nokia 5 and Nokia ...
iVOOMi Smartphones Enter the UAE Market Exclusively on SOUQ.com
Hamilton Jazzmaster Maestro Auto Chrono
Captivate Your Senses with Marks & Spencer's Exclusive Oud Collection
Filorga introduces two new additions to its UV-BRONZE range offering a comprehen...
The Summer Just Got Sweeter with the New Palm Candy Collection from Max
Crowe Horwath announces global rebrand to “Crowe” Sometimes a smart decision i...
Dubai to Witness the First Ever Jewellery Season With Grand Discounts and Surprises
Great Moments Manero Flyback accompanies Swiss National Soccer Team To Russia
The Rado True Phospho wins 2018 Good Design Award®
Tissot Chrono XL Tour de France Special Edition Cycling just got big
Stylish men's watch - BU4018-11H - with rose gold case and black dial is a real ...
The Lacoste Moon Collection
Eid Al Fitr, the FIFA World Cup and much more at Danat Al Ain Resort
Axalta and Mohamed Naser Al Sayer Toyota Service Body Shop Go Green in Kuwait
Zulekha Hospital surgeon saves patient from losing normal hand functions
Eight Tips to Avoid Overindulging this Eid
DHA Hospitals becomes first in the Emirate to use clip technology by angiography...
Celebrate Eid Al-Fitr with Emaar Entertainment
Dubai Summer Surprises Calendar of Events Revealed
Ibn Battuta Mall debuts three international kids' shows this Eid Al Fitr and DSS
Celebrate Eid Al Fitr at Dubai Festival City
Splash's ‘Life After Fashion' Campaign Breathes New Life into Old Garments
Masdar City's Etihad Eco-Residence Wins Emirates Green Building Council MENA Gre...
GSK distributes 8,500 ecofriendly Iftar meal bags to people across the GCC
Liali Jewellery gets the Capillary Technologies boost to enhance customer engagement
Summer Romance in the air with Max's new seasonal Collection