GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Healthcare and Medicine

 
  Share

Dubai, 19 December, 2017 –   The Emirates Dermatology Society (EDS) and Novartis, launched today ‘Skin To Live In'  -  a groundbreaking campaign bringing hope and inspiration to people living with psoriasis, one of the world's most prevalent autoimmune skin disorders, and creating greater public awareness. 

“Psoriasis is a common, non-contagious, autoimmune disease that affects about one adult in 50, or 125 million people worldwide, making it one of the most common autoimmune skin disorders,” said Dr. Anwar Al Hammadi, President of EDS. “It is not simply a cosmetic problem, but a persistent, chronic condition caused by skin cells multiplying up to 10 times faster than normal. Their sheer volume results in red, scaly patches that can lead to pain, discomfort and even psychological problems that can severely impact patients' lives.”

“Although there are several forms of the disease, the most common is plaque psoriasis - affecting more than 80 percent of patients - which is characterized by often painful and itchy raised, red patches and silvery white colored dead skin cells visible on the skin's surface,” added Al Hammadi. “For many psoriasis patients, the road to diagnosis is long and involves trying various therapies to manage their symptoms. Treatment options include topical creams, oral pills, phototherapy and biologics - the most recent and effective form of therapy.” 

“Psoriasis is a common, yet often misunderstood condition. We are very proud to launch ‘Skin to Live In', and we thank our partners at EDS whose valuable collaboration has made this a truly all-encompassing endeavor, harnessing stakeholder efforts to inspire patients to break free from the challenges of living with psoriasis,” said Mohamed EzzEldin, Head of the Gulf Cluster at Novartis Pharmaceuticals. 

“Our top priority is to advance patient care and the best way to do this is to give those affected a voice and platform to share their concerns and to work with the community to challenge the status quo. ‘Skin to Live In' is a pioneering platform allowing people living with psoriasis to connect and support each other in a multitude of ways.” he added.

“A unique feature of ‘Skin to Live In' is the Derm Finder available on the website mena.skintolivein.com. It helps patients locate their nearest specialized dermatologists who can provide them with guidance on treatment options that best suit their individual condition, lifestyle and treatment objectives,” Dr. Al Hammadi said. “We hope to see many dermatologists register their practices on Derm Finder to become more easily accessible to people living with psoriasis. Our goal is for patients to feel comfortable enough to communicate their hopes and fears and inspire them to seek treatment options that could transform their lives.” 

Ahmed Zaza shared first-hand experience about living with and overcoming psoriasis, “Psoriasis was a tremendous burden to live with, one that I have fought for many years, and still fight. My family's great support was the number one factor that helped me overcome so many challenges. By finding the right dermatologist and right treatment, I am now finally able to control my psoriasis instead of having it control my life. Today I chose to speak up and share my story to let others know that there is hope,” he said.



Posted by : GoDubai Editorial Team
Viewed 9321 times
Posted on : Tuesday, December 19, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Cetaphil celebrates 70 years of healthy skin in Middle East'
Next Story : DHA to implement citywide Emergency and Crisis Management Nerve Centre
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
100% Vegan New… Body Yogurts 15 Seconds to Glowing Healthy-looking Skin Spoon It on
Therése Neaimé- Sold to perfection
Marni Eyewear Collection, Exclusively Available at Grand Optics
Linda Paradis brings non-invasive ink removal to Dubai
Leaves of Joy
ba&sh The Modest Collection
Sandro's SS18 Top Picks - It all begins with color!
Martin Hoping for Amstel Gold as Irishman Leads Team to Ardennes Classics
Sony's PXW-Z280, World's first 4K 3-chip Camcorder with new 1/2-type Exmor R CMO...
Timeless Ties
IKEA announces latest INDUSTRIELL and HJÄRTELIG Collections
Scuderia Ferrari Abetone Collection
HP's New High-Performance Workstations Push Creative and Technical Workflows to ...
Tommy Hilfiger's SS2018 men's and women's watch collection
Boss watches presents the Ocean Edition
Al-futtaim Names Its New Dubai Lifestyle Mall – ‘Festival Plaza'
The Chronofighter Grand Vintage by Graham is exactly as big as it appears in the...
Sophie's Café Introduces Ve-Gang Tuesdays for ladies starting from 17th April
Nikon D850 and D7500 presented with Red Dot Award: Product Design 2018
Skyline Mega Fitness Challenge Sparked Positivity and Happiness
Japan's Masazo Nonaka Is Awarded Guinness World Records Title for Oldest Living ...
Accessories Collection 2018 Gentleman Attitude
MG Motor and Al Yousuf Motors Open New Dubai Showroom
Trend Alert from kate spade to help you pull off the cool girl look when you're ...
COLAB - Dry Shampoo
Latifa bint Mohammed visits PCFC's stand at DIGAE, hails state-of-art initiatives
Summertime Beauty Picks at Glambeaute.com
Sony unleashes refined creativity with the new FS5 II
Get the best bargains at Dragon Mart's End of Season Clearance Market
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
ICBA, Dubai Carbon team up for sustainability projects
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
Indie Film ‘Selfie' Premieres in Dubai
PCFC's stand at DIGAE sees heavy diplomatic footfall
ETIHAD AIRWAYS BOOSTS SERVICES TO MOROCCO
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre
Finnair to offer a hand baggage only ticket type on selected North Atlantic routes
GMIS Signs Memorandum of Understanding With Italian Pharmaceutical Leader Farmin...
Airbus and Zodiac Aerospace enter into a partnership for a new lower-deck passen...
International Property Show and Dubai Property Festival drive exclusive banks offers
HONEYWELL TO INSPIRE NEXT GENERATION OF PROGRAMMERS AND SCIENTISTS AT THINK SCIE...
Airbus launches new Cabin-Flex option for A380 with Qantas
Skyline University College Economics Day 2018: One Step towards Tomorrow
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
Dubai Property Show and International Property Show kicks off 14th edition with ...
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
50-YEAR ANNIVERSARY OF A MATERNAL HEALTH BREAKTHROUGH