UAE's leading financial institution wins Best Consumer Mobile Banking Global award at Digital Bank Conference in London
Dubai, UAE—18 December, 2017: Mashreq Bank, the UAE's leading financial institution was presented with the Best Consumer Mobile Banking Global award at the Digital Bank Conference and Awards dinner hosted by Global Finance magazine in London, England.
The award is in recognition of Mashreq bank's development of its mobile banking app, Snapp and its efforts in enhancing its customers' experiences through a digital medium in recent years.
Commenting on this achievement, HE Abdul Aziz Al Ghurair, Chief Executive Officer of Mashreq said, “Winning the Best Consumer Mobile Banking Global award is a coveted global recognition of Mashreq Bank's efforts in keeping up with our consumers' expectations in the mobile banking space. The bank is continuously evolving its strategies and innovating the latest mobile banking capabilities to address changing customer needs and leverage the benefits of the channel to the maximum.”
The Best Consumer Mobile Banking Global award recognizes Mashreq's mobile first strategy.
Al Ghurair concluded, “It has been in Mashreq's DNA to constantly innovate over the past 50 years and lead in the development of new products and services, across the banking industry. The Best Consumer Mobile Banking Global award is proof that Mashreq continues to deliver on its legacy of providing quality products and services to a fast-evolving digital consumer base.”
User experience is key to Mashreq Bank's success. The Snapp app is testament of this with its simple, unique and intuitive design. Mashreq's mobile banking proposition has always sought to challenge the status quo and adopt new features that will empower customers such as Quick PIN, Touch ID, Push notification, m-commerce, NFC, P2P, Cardless Cash, flash transfer, and many more.
Global Finance, founded in 1987, has a circulation of 50,050 and readers in 191 countries and is headquartered in New York, with offices around the world. Global Finance regularly selects the top performers among banks and other providers of financial services with its awards becoming a trusted standard of excellence for the global financial community.