GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share
  • 2018 Looking Further with Ford Trends Report shines light on global shift toward activism, compassion and self-expression as consumers grapple with cultural and societal changes around the world
  • 54 percent of adults globally agree they feel more stressed than they did a year ago, and Millennials feel this even more strongly – 65 percent of 18- to 29-year-olds agree
  • Sixth-annual report shows that while two-thirds of adults globally are overwhelmed by changes taking place around them, three-quarters of adults believe they can influence positive change; nearly half expect brands to take a stand on political issues
Dubai, UAE, December 10, 2017:  People worldwide feel increasingly polarised by cultural and societal changes. More than 60 percent of adults globally say they feel overwhelmed by unrest in the world. 
 
To better understand these and other consumer realities, the 2018 Looking Further with Ford Trends Report examines not only the issues dividing the world, but also the coping mechanisms born as a result – from compassion and guilt to heightened activism. According to the sixth-annual study, 76 percent of adults globally say they believe their actions can influence positive change.
 
“There's no doubt we're living in interesting times,” said Sheryl Connelly, Ford global consumer trends and futuring manager. “Shifting global priorities, rampant political upheaval, and a spotlight on social inequity have upended the status quo and left many feeling disoriented. But out of the chaos and conflict, a new energy and creativity is motivating people like never before.”
 
Every year, Ford takes a close look at the trends influencing the world. As both an automotive and mobility company, Ford remains committed to changing the way the world moves – as it has for more than 100 years. 
 
Highlights from the 2018 Trends Report include:
 
  • 68 percent of adults are overwhelmed by suffering in the world today, and 51 percent feel guilty for not doing more to make the world better
  • 81 percent of adults say they are concerned about the widening gap between the rich and the poor
  • 52 percent of 18- to 29-year-old adults say they expect brands to take a stand on political issues
  • 73 percent of adults say they should take better care of their emotional well-being, and 57 percent say they get less sleep each night than they should
  • 39 percent of adults claim they do not mind sharing their personal information with companies, but 60 percent report being frustrated over how much of their personal information has become public
  • 52 percent of adults believe artificial intelligence will do more harm than good, but 61 percent say they are hopeful about the future of autonomous vehicles
Insights Shaping the Times Ahead
 
The annual report from Ford is a blueprint for understanding how certain trends are expected to influence consumers and brands in 2018 and beyond. The collection of 10 trends for 2018 includes:
 
1. The Edge of Reason: Global upheaval is evident in everything from politics to pop culture; and, people are responding to these changes in polarised fashion. As divisiveness grows, open dialogue diminishes and the sense of being overwhelmed intensifies. Consumers are hungry for inventive ways to cope and adapt.
2. The Activist Awakening: Thanks to the culture of polarisation, consumers are being jolted out of complacency. Conventional wisdom and expectations are being toppled as individuals debate the change we need.   
3. Minding the Gap: Worldwide, the spotlight is on inequality. Activists and entrepreneurs are experimenting with new ways to improve access to quality education, increase productive employment, close wage gaps, and provide everyone with affordable access to basic living standards and infrastructure.  
4. The Compassionate Conscience: With an omnipresent news cycle, we are more aware than ever of the challenges consumers face around the world. People are becoming more reflective of their roles in society and more focused on how they can be more engaged.
5. Mending the Mind: Consumers and institutions are realising that you cannot have a healthy body unless you have a healthy mind. As such, mental health and well-being are coming to the forefront as issues that individuals, governments and companies need to address.
6. Retail Therapy: Many consumers are on the endless hunt for something new and different – seeking material goods or experiences that bring happiness. As time-saving services proliferate, consumers find that they can buy the one thing that was never for sale – time.
7. Helplessly Exposed: Big Data claims to be able to interpret our behaviours, which in theory should help consumers. But with Big Data may come big bias. And once personal information is relinquished, all consumers can do is hope companies use it responsibly.   
8. Technology's Tipping Point: Virtual reality, artificial intelligence and autonomous technology – long far-fetched notions – are here and already being embedded into our daily lives. Worldwide, humans are wondering what the onslaught of intelligent technology will mean for society, and if it will have a more positive impact than many forecast.
9. Singled Out: Are marriage and parenthood still the desired norms for happy living? Couples today are rethinking commitment and fulfillment, and have more choices available to them and longer life spans to consider.  
10. Big Plans for Big Cities: By 2050, nearly 75 percent of the world's population is expected to live in urban areas. To capitalise on the full potential of cities – to maintain them as happy and healthy places in which to live – we must smartly plan for transportation, employment, housing, wellness and an infrastructure that can accommodate a booming population.
 
Wave of the Future
 
For more than 100 years, Ford has been driven by the belief that freedom of movement is at the heart of human progress. Today, it drives the company's commitment to become the world's most trusted mobility company. 
 
In order for growing cities to remain sustainable, society must be mindful of variables such as transportation needs, and must understand how to best accommodate those needs. The annual Trends Report helps anticipate and address this issue by providing a more thorough understanding of consumers' concerns, anxieties, hopes, ambitions and coping mechanisms.
 
In a world of uncertainty and impatience, Ford remains focused on providing mobility solutions that make sense in changing times. As consumer expectations change, Ford continues its work toward designing and developing smart vehicles that meet the new landscape.
 
“In today's fast-moving world, there is less patience for the frivolous, and more emphasis on what's meaningful and impactful,” Connelly said. “This ethos is reflected in the work we do at Ford, where we are relentlessly focused on providing trustworthy mobility solutions that make consumers' lives better.”



Posted by : GoDubai Editorial Team
Viewed 10413 times
Posted on : Sunday, December 10, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Al Tayer Motors Celebrates 100 Years of Ford Pick-up Trucks
Next Story : Automechanika Riyadh turns focus on exciting growth potential of Saudi automotive aftermarket
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Bhima Jewellers inaugurates new store in Rolla, Sharjah
Mouawad Acquires The 51.38 Carat Dynasty Diamond From ALROSA
Panasonic's latest LUMIX DMC-TZ220 is the Ultimate Travel Companion
Summer Spirit
Instantly Refreshed Hair with HASK
Joyalukkas brings joy to hundreds around the world with summer gold bar giveaway
How to choose the right mascara
Kaya Skin Clinic's Expertise is pushing the Boundaries of Botox
Tissot Chrono XL NBA Team Collection Sporty Gets Smart
Build Your Perfect Skincare Routine with Essentials from Glambeaute.com
Hour Choice presents Coach Astor Collection
Joyalukkas adds a new destination for jewellery lovers in Al-Balad, Jeddah, KSA
Taresh Al Hashimi's Oud Concert Brings Stories from the UAE's Coast to Brazil
Creating #futureclassic: Swatch Launches Skin Irony Collection
Transform your look with the ‘Perfect Brows'
FALL 2018
Delicious Whole Cakes at Sophie's Café from AED99
13 Emirati Authors Launched into the Portuguese Book Market
Dual Front Camera and Artificial Intelligence Power the Next Generation Super Selfies
Head to Modhesh World for Summer Fun Before the School Run
Ferrari introduces the world's first low-bake paint technology
“The world is thirsty for an Arab superhero"
Huawei Consumer Business Group Announces 2018 H1 Business Results
Favourite florals: Bloom with our top floral picks from bebe
Scuderia Ferrari presents ASPIRE collection
Business Wear by Hugo Boss
This Eid gift your someone special from the Hour Choice Eid Special collections.
Introducing the GUESS Jeans Fall 2018 Collection
Never Run Out of Space for Those Joyful Summer Holiday Memories With Western Digital
The Marriott International cyclist team completes 600km R2A cycle challenge
Carl F. Bucherer Presents Adamavi Collection
Carl F. Bucherer's Global Brand Ambassador Li Bingbing and Her Carl F. Bucherer ...
This Eid gift your someone special from the Hour Choice Eid Special collections
Joyalukkas opens newest showroom in Kuwait at Farwaniya
The Rado HyperChrome Ultra Light
Calligraphy, etching and Palestinian embroidery: Learn it all at Tashkeel this S...
Cerruti 1881 MOLVENO timepiece and cufflinks
‘The Little Things' That Makes Summer All The More Enjoyable
Garment Grooming at its Finest with Champion Cleaners
Dubai Land Department supports strategic alliance between the UAE and China
Sharjah Takes ‘Year of Zayed' Celebrations beyond Borders
MEFMA reaffirms commitment to promote entrepreneurship & innovation across local...
The 2nd Edition of the Phanes Group Solar Incubator set to kick off 7th August 2018
Danube Properties' Dh550 million Lawnz project at International City, sold out i...
Big Android Breakthrough: Huawei's power packed GPU Turbo upgrade will turn you...
Emirates Intellectual Property Association leads unified efforts to promote adop...
The Sharjah Chamber of Commerce and Industry discusses cooperation with Malaysia
du LaLiga HPC Top Talents Arrive in Spain for 21-day Annual Scouting Camp
Hilton Launches New Platform Dedicated to Offering Guests Bespoke, Unforgettable...
Celebrate India's Independence Day with Sparkles of India