GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Technology

 
  Share

On the occasion of the 46th National Day Celebration

Dubai, UAE, 28  November 2017:  On the occasion of the 46th National Day, du is proud to launch a creative production entitled “UpForIt” as a tribute to all community segments who contribute to achieving and making the impossible possible in the UAE. The citizens and residents of the UAE turn challenges into opportunities on a daily basis to endorse the efforts of the UAE, to achieve glory in numerous international forums, and to raise the country's name to become one of the top globally developed countries. “UpForIt” is the name of the production created, in collaboration with the poet Ahmad Al Gafly and composer Khalid Nassir, to inspire people all over the UAE to overcome obstacles in their everyday lives.

“At du, we look at each National Day as an opportunity for us to reflect on the year, and to look to the future. In the Year of Giving, we want to champion those UAE residents and citizens who always rise to the task, and strive for greater things, mirroring the achievements of the UAE who have always been up for any challenge,” said Abdulwahed Juma, Executive Vice President, Brand and Corporate Communications, du. “We have accomplished so much with in our 46 years, and I cannot wait to see the incredible, innovative people which will emerge from our nation in the future. Happy UAE National Day to all.”

The creative production, “UpForIt”, portrays the victories of multiple people facing challenges. The first person in the production, Fahad Mohammad Ali, is a man confined to a wheelchair who lost both of his legs due to medical complications. Through determination and perseverance he became a paraplegic athlete, who has now won gold and silver medals across multiple races. The video also showcases the triumphs of people achieving their goals. This includes; architects and construction workers completing a large project in the UAE, a marathon runner summiting a mountain, an astronaut, a graduate, and a firefighter, amongst others.

Throughout the production, a choir sings the “UpForIt” song du created to inspire people across the UAE to overcome their personal obstacles.
du believes that nothing is impossible in the UAE, and strives to empower everyone in the country to rise to their own challenges. In support of this goal, du has collaborated with the Dubai Club for People of Determination, the Community Development Authority, and Kalimati Communication & Rehabilitation Centre to create a new sign, in sign language, to help everyone express ‘UpForIt'. Further, in an effort to encourage people in the UAE to share their personal triumphs on social media, in light of National Day, du has also created the hashtag #UpForIt to spread the spirit of achievement, and inspire others to conquer their obstacles. 



Posted by : GoDubai Editorial Team
Viewed 7832 times
Posted on : Tuesday, November 28, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Zoho launches the region's most comprehensive VAT-ready Financial Suite
Next Story : WiFi UAE bringing happiness to all this National Day long weekend with free higher-speed WiFi
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
100% Vegan New… Body Yogurts 15 Seconds to Glowing Healthy-looking Skin Spoon It on
Therése Neaimé- Sold to perfection
Linda Paradis brings non-invasive ink removal to Dubai
Timeless Ties
Sony's PXW-Z280, World's first 4K 3-chip Camcorder with new 1/2-type Exmor R CMO...
Martin Hoping for Amstel Gold as Irishman Leads Team to Ardennes Classics
Tommy Hilfiger's SS2018 men's and women's watch collection
COLAB - Dry Shampoo
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
Accessories Collection 2018 Gentleman Attitude
Al-futtaim Names Its New Dubai Lifestyle Mall – ‘Festival Plaza'
Skyline Mega Fitness Challenge Sparked Positivity and Happiness
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
Summertime Beauty Picks at Glambeaute.com
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
Get the best bargains at Dragon Mart's End of Season Clearance Market
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
Skyline University College Economics Day 2018: One Step towards Tomorrow
Get Vibrant and lively hair with Rahua's new Color Full Range
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre
New XE 300 Sport Edition Wins Gripping Ice Race
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
Filorga Mesotherapist Derma Roller
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
The Perfect Gift Mark
Finnair to offer a hand baggage only ticket type on selected North Atlantic routes
Abu Dhabi Ship Building Company Launches Two 64-Meter Landing Ships for the Kuwa...
du to Offer New 9.7-inch iPad With Apple Pencil Support
Mumzworld Announce Recruitment Drive To Empower Women in the Middle East
Penny Scallan Design Launches in the Middle East
Sheikh Sultan bin Ahmed Al Qasimi Leads Sharjah Contingent to Kuwait Arab Media Forum
MINI at Auto China Beijing 2018
Genesis G70 Luxury Sedan Arrives in Middle East
The new BMW M2 Competition
10 Kg gold for 100 winners at Malabar Gold & Diamonds
Exclusive, Limited‐Edition, Swiss‐Made Cryptocurrency Watches
Olivia Burton Marble Florals - Embrace these styles for a new artistic way to wo...
Toshiba Releases New, Powerful Surveillance and Video Streaming Internal Consume...
Qualcomm Unveils the Vision Intelligence Platform Purpose-built for IoT Devices ...
Lingual Orthodontic Treatment now a reality at Al Mariffa Medical Center
Munich Airport reports record net annual profit of €155 million for 2017
Understanding what women want Balmain reveals the Madrigal Mini II
Pandora Shine Discover A New Way to Shine
Adamavi - Elegant, Timeles S, and Reliable
Airport Show Attracts Influential Aviation Leaders for Global Airport Leaders Fo...
Stylish Nursing wear at Mums and Bumps
Pandora Spring Embrace Nature's Beauty
Village Street Sale at The Outlet Village offers designer outfits at great prices