GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Technology

 
  Share

On the occasion of the 46th National Day Celebration

Dubai, UAE, 28  November 2017:  On the occasion of the 46th National Day, du is proud to launch a creative production entitled “UpForIt” as a tribute to all community segments who contribute to achieving and making the impossible possible in the UAE. The citizens and residents of the UAE turn challenges into opportunities on a daily basis to endorse the efforts of the UAE, to achieve glory in numerous international forums, and to raise the country's name to become one of the top globally developed countries. “UpForIt” is the name of the production created, in collaboration with the poet Ahmad Al Gafly and composer Khalid Nassir, to inspire people all over the UAE to overcome obstacles in their everyday lives.

“At du, we look at each National Day as an opportunity for us to reflect on the year, and to look to the future. In the Year of Giving, we want to champion those UAE residents and citizens who always rise to the task, and strive for greater things, mirroring the achievements of the UAE who have always been up for any challenge,” said Abdulwahed Juma, Executive Vice President, Brand and Corporate Communications, du. “We have accomplished so much with in our 46 years, and I cannot wait to see the incredible, innovative people which will emerge from our nation in the future. Happy UAE National Day to all.”

The creative production, “UpForIt”, portrays the victories of multiple people facing challenges. The first person in the production, Fahad Mohammad Ali, is a man confined to a wheelchair who lost both of his legs due to medical complications. Through determination and perseverance he became a paraplegic athlete, who has now won gold and silver medals across multiple races. The video also showcases the triumphs of people achieving their goals. This includes; architects and construction workers completing a large project in the UAE, a marathon runner summiting a mountain, an astronaut, a graduate, and a firefighter, amongst others.

Throughout the production, a choir sings the “UpForIt” song du created to inspire people across the UAE to overcome their personal obstacles.
du believes that nothing is impossible in the UAE, and strives to empower everyone in the country to rise to their own challenges. In support of this goal, du has collaborated with the Dubai Club for People of Determination, the Community Development Authority, and Kalimati Communication & Rehabilitation Centre to create a new sign, in sign language, to help everyone express ‘UpForIt'. Further, in an effort to encourage people in the UAE to share their personal triumphs on social media, in light of National Day, du has also created the hashtag #UpForIt to spread the spirit of achievement, and inspire others to conquer their obstacles. 



Posted by : GoDubai Editorial Team
Viewed 9754 times
Posted on : Tuesday, November 28, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Zoho launches the region's most comprehensive VAT-ready Financial Suite
Next Story : WiFi UAE bringing happiness to all this National Day long weekend with free higher-speed WiFi
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
D1 Milano Launches Exlcusive Limited Edition Collection –The Khaleeji
Beware of Cheap Beauty Deals: They May End Up Being More Costly
Get Ready for The Festive Season with The Body Shop's Enchanted by Nature Gift C...
Tissot Lady Heart Flower Powermatic 80
Sukin's Top Holiday Picks for a Supple-Skin Winter Season
Switch your hair colour safely for the new season with Rahua's Color Full range
Everyday care for your baby's hair with Fifi & Friends!
Bringing you warmth and shine this festive season
Season's Greetings 2018
Twelve Holiday Gifts for the Beauty-Obsessed Woman
The Smile Bar Opens Its First Store in the UAE
Purely Pandora Classics With a Twist
New 1948 Seamaster Watches Join the Ranks
Add a festive sparkle to your eyes with Palladio Beauty
Festive Gifting Guide
The Geo-Graham Orrery Tourbillon presents a galaxy you can reach out and wear Ge...
Tryano Launches Elemis
Amp up your skincare routine with The Organic Pharmacy's new corrective serums
Chloé Eyewear's Feminine Appeal Seen Through the Lens of the New “Rosie” Style
Hour Choice presents Coach Park Collection
Parmigiani Fleurier, new Friends of the Brand – ice-hockey superstar, Evgeniy Ma...
Certina DS PH200M collection
Joyalukkas brings joy to hundreds around the world with gold bar giveaway this f...
LACOSTE presents its new Legacy collection
Tissot T-Race Marc Marquez
Triumphant First Daman Dxb Swimfest at Jumeirah Beach Hotel
Indulge Your Love for Animal Print with M&S
Coca-Cola Puts Extra Fizz Into Its Factory Thanks to Digitisation
Parah dedicates its Fall/Winter 2018/19 collection to femininity
Sawalef Perfumes is now available at Mirdif City Centre
Introducing the GUESS Holiday 2018 Collection
Introducing Nokia 3.1 Plus to the UAE
The Custodian of the Two Holy Mosques King Salman bin Abdulaziz honored Huawei w...
National Geographic Launches Mars 2 into Orbit with Season 2 Premiering Nov 15 ...
The new BMW 8 Series Convertible.
Give an abandoned or neglected cat their forever home at Kittysnip's adoption da...
Land Rover Supports Red Cross Disaster Projects Worldwide
Sprint for a Great Cause at Al Maha
‘Celebrate 2019 Now' with special deals from Al-Futtaim Toyota
Etihad Airways Launches Model Diary of Xiaowen at China International Import Expo
Department of Culture and Tourism – Abu Dhabi Organises ‘Herfaty' Programme in A...
Jameel Arts Centre, Dubai opens with an ambitious set of exhibitions and program...
The Sharjah Stamp Exhibition celebrates the Year of Zayed
Unilever MENA calls for collective action as it's revealed that 54% of consumers...
Oh So Heavenly! Bath Sets from Glambeaute.com that make a great gift this festi...
Superhero Color Runners Prove We Are All Unstoppable!
Top five new things to do at Golden Mile Galleria this season
Zoho launches its cloud accounting software in Bahrain
Special Olympics Will Create a Legacy of Inclusion Through Art
Jaguar F-Type Rally Cars Celebrate 70 Years of Sports Car Heritage