GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Education and Training

 
  Share
  • 5 real world design challenges from 5 local and international partners 
  • Expo 2020 Dubai offers design challenges to student participants 
  • adidas, IBM, Alserkal Avenue and Splash are confirmed collaborators
  • Overwhelming response, as over 75 UAE schools sign up for the challenge
Dubai, UAE, November 13, 2017:  Dubai Institute of Design and Innovation (DIDI), in partnership with Dubai Design & Fashion Council (DDFC) announce the launch of Project Design Space (PDS) following its successful pilot in the Spring of 2017, where 5 schools from across the UAE competed. PDS is an innovative after-school program, developed by DIDI for high school students, offering a unique opportunity to solve ‘real world' design challenges with the aim of developing their knowledge of design as an academic discipline and growing industry sector. 
 
Dr. Amina Al Rustamani, President of DIDI and Group CEO of TECOM Group, said: “Our goal is to nurture the next generation of designers in the UAE, and together with the other entities supporting this, students will receive invaluable experience to solve real world challenges and ignite their passion for design. We saw a tremendous response to the pilot Project Design Space challenge and as a result have enhanced this real-world learning experience to reach more students.”
 
Project Design Space offers student teams the rare opportunity to work on real design projects for actual clients.  Students will receive design briefs from Expo 2020 Dubai, the first World Expo to be held in the Middle East, Africa and South Asia region.
 
adidas, IBM, Alserkal Avenue and Splash will also supply briefs to the students.
 
The real-world challenges include; designing a car showroom of the future, designing outdoor solutions to drive pedestrian traffic, creating an experience for multi-nationals to connect easily, developing an environmental campaign, which inspires the public to take action and designing smart tech clothing.
 
There has been an overwhelming response from over 75 high schools from across the UAE, to take part in this year's Project Design Space challenge. Each participating school will receive specialized training and program materials for their teachers who will lead the student's through the design challenge.  The teacher sponsors will then work with student teams during after-school club meetings to coach them as they design solutions for their clients. 
 
Following successful application, schools will then submit their prototypes to DIDI by February 8th, 2018. Finalists will be invited to a special event on February 24th, 2018 at the Dubai Design District (d3), where teams will pitch their design prototypes to their clients and attend an award ceremony.
 
Alya Al-Ali, Expo 2020's 24-year-old Director of Youth Connect, welcomed the initiative. “One of our key drives is to engage successfully with students and educators throughout the UAE and this offers us another wonderful opportunity to do so,” she said. “World Expos offer everyone the opportunity to learn, innovate, create progress, and have fun by sharing ideas and working together and these will all be possible through our involvement with Project Design Space.”
 
Speaking on the program, Robert Bock, Senior Brand Activation Director – adidas said, “This initiative is a great way to inspire the next generation of creators in the UAE. Design is a fundamental component of the adidas world and we are proud to be supporting an initiative that recognizes and fuels design and innovation.”
 
Kate Acheson, Head of Arts at Dubai American Academy said: “Our school is really integrating design thinking, innovation and project based learning into our curriculum.  DIDI provides an amazing opportunity for the students to apply this knowledge and their skills into a real-world situation. Gaining experience from top companies in learning how they process design and working with peers in other schools is a one-off opportunity for many of our students. It is something that I am sure will carry them in their future university and career choices.  It is great to see this type of exciting opportunity being offered in Dubai.” 
 
DIDI is the first private, not for profit design school in the region, and was established following the direction of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai. DIDI plans to enroll the first class of undergraduate students on to its Bachelor of Design program in September 2018.



Posted by : GoDubai Editorial Team
Viewed 11267 times
Posted on : Monday, November 13, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : HE Sheikh Nahyan Bin Mubarak Al Nahyan inaugurates Tolerance in the UAE workshop at NYU Abu Dhabi
Next Story : Mansoor Bin Mohammed honors outstanding winners of ‘Hackathon' competition
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Meet the FOREO family as they share their top tips for radiant skin during the ...
LOOTAH Perfumes launches four new springtime fragrances for Him and Her
Amani Glam Collection
Three Trends to Try with Palladio Beauty
LOOTAH Perfumes launches fragrant oud ‘Ambwood'
Experience 5 Seconds to New Skin with OXYGEN-PEEL from Filorga
Lip Stick to my Heart - GOSH New Collections
bebe Launches First Ever Ramadan Capsule Collection
Carrera UAE Exhibition
Lexus sweeps two podium finishes at round two of 2018 AUTOBACS SUPER GT 500 series
Max Fashion Reveals Latest 2018 Fashion Trends at Exclusive Trunk Show
Care for your baby's sensitive skin with Corine de Farme
Ramadan-Inspired Sandro SS18 Pieces
New Master Maserati Driving Courses for 2018
Spinneys Puts Local Food Heroes in the Spotlight this Ramadan
Toyota Rush makes a new beginning in the UAE
‘Tree of Life' Continues to Change Lives at Arabian Center, This Ramadan
Ethereum - Second In A Series Of Exclusive Cryptocurrency Watches Launched
Enhance your natural beauty while staying active with The Body Shop's Sportify M...
Beautiful Kaftans for Ramadan from GUESS
RAK Diabetes Center in Jumeirah offering Free Lifestyle wellness checks and Diet...
Global Light and Power Celebrates 10 Years with the Opening of their New Showroo...
Mads Mikkelsen Spotted on Red Carpet at Cannes Wearing Ulysse Nardin Masterpiece
Get Voluminous Eyelashes and Eyebrows with Rodial's Lash and Brow Booster Serum
Dubai Holy Quran Radio launches new special programmes for Ramadan
Pottery Barn Kids Launches Baby Registry Service to Welcome Newborns
HydroPeptide Launches Solar Defense Products in UAE
Diabetes & Ramadan (DAR) Alliance and Sanofi introduce new integrated digital hu...
Make Ramadan Better With the Gift of Sharing
Marchon Eyewear New Collections
Aru Impressed with Team Spirit as Italian Champion Secures Top Ten Finish
The Balmain de Balmain II Mini is a true win-win
Ikea Yas Island Recognised as One of the Brand's Best Stores in the World
Facebook Launches Youth Portal, a Central Place for Teens
Hour Choice Presents Coach Perry Collections – Ramadan Exclusive
Celebrate The Holy Month Of Ramadan With The Night Picnic At Tub Of Butter
Karl Lagerfeld Celebrates Fall / Winter 2018 Collection
Stay connected with your loved ones this Ramadan season with the Nokia smartphones
Breitling's Navitimer 8 Collection Arrives in The Middle East
Charlotte Tilbury, the World's #1 Celebrity Makeup Artist, Announces the Opening...
CND™ Boho Spirit: The Collection Summer 2018 Shades
Global Rollout of LGG7 Thinq Gets Underway
LG G7 Thinq Offers Deep AI Integration for Maximum User Convenience
Google launches new feature on Search to mark Ramadan
Do Explore More with Pandora
Elvis Presley's OMEGA Sells for a World Record CHF 1,500,000 at Auction
Celebrate Father's Day in 'Swiss Style' with Raymond Weil.
Etihad Airways Introduces Ai Robot Sophia to Abu Dhabi
Caudalie The Cleansing Collection
Pick what suits you from essence Spring/Summer 2018 nail polish collection