GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share
  • Virtual reality experience to take visitors on a sensory journey into Jaguar Racing's Formula E driver's seat 
  • Jaguar Land Rover's Innovation Lab to showcase the latest technologies implemented in the company's product range, including Cabin Air Ionisation,  Vision Technology and the Ingenium Petrol Engines
Dubai, United Arab Emirates, October 31, 2017:  When visitors to the Dubai International Motor Show head to the Jaguar Land Rover stand, they will find an astonishing experience. Not only they will have the opportunity to try the cutting-edge automotive technology deployed on current Jaguar Land Rover products in the premium carmaker's Innovation Lab, but they will also get a taste of an electrifying adrenaline rush endured by the modern racing driver.    
 
The latest developments in the realms of vehicle head lights, cabin air quality and petrol engine technology will be showcased at the Innovation Lab while separately, motorsports enthusiasts will have a chance to enjoy the sensation of piloting a Formula E single seater racing car as part of a VR experience, highlighting Jaguar's position as the first premium manufacturer to enter Formula E in 2016.
 
The two experiences will unfold in custom built settings which isolate the user from the general background noise and activity at the show, while the latest VR technology will transport them seemingly into another dimension. The net result is the kind of sensory experience which really is the next best thing to being there, particularly in the Formula E racing car, where show-goers will not only feel the whole-body vibrations and steering wheel feedback typical of the real experience, but they'll have the impression of the airflow rushing past them thanks to built-in wind fans which create that effect.
 
Bruce Robertson, Managing Director of Jaguar Land Rover MENA, said: “It's not only in our cars that we at Jaguar Land Rover employ the latest technology. We try to give visitors to our stand at motor shows around the world a truly memorable experience and, having tried it myself, I can tell you that our immersive virtual reality journeys definitely help us tick that particular box. Virtual Reality is an important tool that helps us tell an exciting story for Jaguar Land Rover and to showcase some truly innovative new technology and our entry into Formula E.”  
 
On the technology side, once inside the special VR pod, visitors will learn about the benefits and improved safety that new headlight developments add to Jaguar Land Rover vehicles thanks to a narrated film which brilliantly illuminates this fascinating subject. Throughout the experience the visitors will be explained various lighting technologies, including the new Matrix LED system, using both animation and original footage shot at Jaguar Land Rover's Gaydon test track. Animation is also used to explain the very real benefits of cabin ionization, an air purification technology coming to Jaguar Land Rover vehicles which delivers improved air quality and freshness to occupants – something which has been proven to benefit hair and skin condition.  
 
For the genuine petrol heads out there, the Jaguar Land Rover stand will also feature a touch screen display which allows the user to explore the inner workings of Jaguar Land Rover's own new Petrol Ingenium engine by ‘exploding' a detailed diagram with the swipe of a finger. This allows them to drill down, deep into the technical detail of various components, learning about their enhanced performance and capability with the aid of infographics, animations and supporting text.  
 
Or maybe you're the type that likes a driving skills challenge? Step forward onto the Jaguar Land Rover stand at the Motor Show and embark on a VR journey that will culminate in a virtual test drive of the Jaguar I-TYPE 2.0 single seater. First, you'll learn about Jaguar's incredible motorsport heritage through a film featuring the legendary Sir Stirling Moss. Then you can virtually meet the drivers of the Panasonic Jaguar Racing Team who are leading the charge following Jaguar becoming the first premium manufacturer to enter Formula E in 2016. Finally, you'll be ready for the ride of a lifetime – albeit one in which you will not make any forward progress! You'll find yourself tackling a series of high-speed driving challenges through some of the street circuits that Formula E will visit during its fourth season, including Paris, Hong Kong, New York and Marrakech. You'll even have the chance to deploy the power of social media with your own #FanBoost to help you push for the win – remember this is a competitive challenge and you'll be racing against others!
 
It all adds up to making the Jaguar Land Rover stand at the Dubai International Motor Show unmissable, something that just like the Jaguar and Land Rover product ranges, is bound to get your pulse racing just a little, or perhaps even a lot, quicker!  



Posted by : GoDubai Editorial Team
Viewed 9760 times
Posted on : Tuesday, October 31, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : INFINITI unveils two new vehicles ahead of Dubai International Motor Show 2017
Next Story : 3rd International Conference on Future Mobility to open November 7th in Dubai
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Timeless Ties
COLAB - Dry Shampoo
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
The Perfect Gift Mark
Summertime Beauty Picks at Glambeaute.com
New XE 300 Sport Edition Wins Gripping Ice Race
Get Vibrant and lively hair with Rahua's new Color Full Range
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
du to Offer New 9.7-inch iPad With Apple Pencil Support
Filorga Mesotherapist Derma Roller
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre
Skyline University College Economics Day 2018: One Step towards Tomorrow
Penny Scallan Design Launches in the Middle East
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
MINI at Auto China Beijing 2018
The new BMW M2 Competition
Mumzworld Announce Recruitment Drive To Empower Women in the Middle East
Pandora Shine Discover A New Way to Shine
Abu Dhabi Ship Building Company Launches Two 64-Meter Landing Ships for the Kuwa...
Sheikh Sultan bin Ahmed Al Qasimi Leads Sharjah Contingent to Kuwait Arab Media Forum
Toshiba Releases New, Powerful Surveillance and Video Streaming Internal Consume...
Genesis G70 Luxury Sedan Arrives in Middle East
Stylish Nursing wear at Mums and Bumps
Exclusive, Limited‐Edition, Swiss‐Made Cryptocurrency Watches
10 Kg gold for 100 winners at Malabar Gold & Diamonds
Olivia Burton Marble Florals - Embrace these styles for a new artistic way to wo...
Gifts for Ramadan at Hour Choice
Understanding what women want Balmain reveals the Madrigal Mini II
Airport Show Attracts Influential Aviation Leaders for Global Airport Leaders Fo...
Adamavi - Elegant, Timeles S, and Reliable
Pandora Spring Embrace Nature's Beauty
Mido Ramadan Watch Collection
April Marks Autism Awareness Month at Nursery Chain
Tommy Fleetwood joins OMEGA's line-up of golfing greats
Ashridge to help Saudi leaders explore and implement strategies for growth
In Its 100th Year, Panasonic Bullish On ME Growth
Village Street Sale at The Outlet Village offers designer outfits at great prices
The Beautiful Britain 2018
Ras Al Khaimah (RAK) Ruler Delivers Keynote Opening Speech to 14th Arabian Hotel...
Get ready for an exciting Ramadan at Danat Al Ain Resort
Tamouh unveils unique art piece dedicated to the late Sheikh Zayed at Cityscape ...
Mido Multifort Datometer Limited Edition - A piece of history on your wrist
'Global Automotive Aftermarket Manufacturers Gear Up for Robust Business Growth ...
du LaLiga HPC U16 Crowned UAE FA Academy League Champions and City FC Win U14 ...
Mint Middle East to Collaborate with Interac in UAE