GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

Johnson's Baby Wipes Masterclass highlights the delicacies of babies' skin, and the importance of product choice as a young mum

Dubai, UAE, 21 October, 2017:  Johnson's Baby cleaned up the clutter for millennial mums by hosting an exclusive event that focused on the delicacies of babies' skin. The Baby Wipes Masterclass is a unique initiative that brought together mums from across the country to teach them about the intricacies and importance of understanding infant skin care.

With myriad skincare options on the shelves today, it's often difficult for new and young mums to make educated decisions for their babies. Moreover, baby wipes can appear similar in effectiveness, and this can result in the misconception that each wipe does the same job.

It was the dedication and care of Johnson's Baby that resulted in the masterclass, in order to educate influential mums and mums-to-be on the benefits of understanding your baby's skincare needs, and providing a solution to the lack of available information on baby wipes.

“Being a first time mum is daunting. You're overwhelmed with information, advice, and concerns. For Johnson's Baby, it's always been about offering valuable and accurate information, and providing products and services that bring families together and improve their lives,” said Dr. Sabih Shaikh, Head of Professional, Africa, Middle East and Turkey, Johnson & Johnson.

“The Baby Wipes Masterclass was designed to do just that. We wanted to create an open forum where millennial mums could voice their concerns, and educate themselves on the importance of correct baby skincare,” Dr. Shaikh added. 

The goal of the Masterclass was to highlight not only the science behind J&J's baby wipes, but also shed light on burning issues being faced by young mums. For example, many mums often opt for cheaper, generic products, because they're unaware their babies require sensitive cleansing. 

Babies' skin is up to 30 percent thinner than an adult's, lowering its barrier reserve. They can also lose water twice as fast as adults, making them more susceptible to infection. The Baby Wipe Masterclass included detailed sessions outlining the science behind Johnson's Baby Wipes, and how they help to mitigate risk and protect skin from a baby's first day.

Michael Sayar, Brand Manager AMET, Johnson's Baby & Desitin, UAE, said: “The Masterclass offered the perfect platform for us to engage and spend time with our valued community of mums, bloggers, and media partners. In an always-on world, there's so much information flying around that it can be overwhelming for parents. Our event was designed to bring peace of mind to mums, current and expecting, and help knowledge share so they can provide the best care for their babies' sensitive skin.”

A select audience from the media, influencer, and blogger sphere was invited to attend the Johnson's Baby Wipes Masterclass at the Rove Hotel, Downtown Dubai, for the first in a series of regional roadshow, which Johnson's Baby plans to roll out across the wider region.



Posted by : GoDubai Editorial Team
Viewed 54095 times
Posted on : Saturday, October 21, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Fillerina's 14-day Dermo-Cosmetic Treatment Kit delivers quick and effective fix
Next Story : Glambox.me - Get Glam On The Go
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
The Overnight Success Podcast Brought to You by Maria Hatzistefanis
Glisten & Glow this Festive Season with Skin Republic Masks
D1 Milano Launches Exlcusive Limited Edition Collection –The Khaleeji
The Incredible Power of the Mushroom!
Beware of Cheap Beauty Deals: They May End Up Being More Costly
GaGà Milano unveils six extra-special watches to celebrate Neymar's genius
Carl F. Bucherer Celebrates Its Anniversary With the Heritage Tourbillon Double ...
8 Jours Grande Taille - a new avatar on iconic timepiece
Get Ready for The Festive Season with The Body Shop's Enchanted by Nature Gift C...
Tissot Lady Heart Flower Powermatic 80
Sukin's Top Holiday Picks for a Supple-Skin Winter Season
Switch your hair colour safely for the new season with Rahua's Color Full range
Omega Raises Its Warranty On All Watches to 5 Years
Everyday care for your baby's hair with Fifi & Friends!
Bringing you warmth and shine this festive season
Season's Greetings 2018
Twelve Holiday Gifts for the Beauty-Obsessed Woman
The Smile Bar Opens Its First Store in the UAE
Chloé Eyewear's Feminine Appeal Seen Through the Lens of the New “Rosie” Style
#MKGO Bold: Michael Kors Unveils Bold New Arrivals
Purely Pandora Classics With a Twist
Triumphant First Daman Dxb Swimfest at Jumeirah Beach Hotel
Indulge Your Love for Animal Print with M&S
Alina Anwar Couture Launches in UAE
Must-have festive Christmas jumpers and tees for the whole family
Parah dedicates its Fall/Winter 2018/19 collection to femininity
Author Dubai Abulhoul Calls for the Preservation of Emirati Folktales
Starbucks announces the return of festive favourites
New 1948 Seamaster Watches Join the Ranks
Festive Gifting Guide
Add a festive sparkle to your eyes with Palladio Beauty
Le Clos Excited About the First Daman DXB Swimfest
The Geo-Graham Orrery Tourbillon presents a galaxy you can reach out and wear Ge...
National Geographic Launches Mars 2 into Orbit with Season 2 Premiering Nov 15 ...
Give an abandoned or neglected cat their forever home at Kittysnip's adoption da...
Land Rover Supports Red Cross Disaster Projects Worldwide
‘Celebrate 2019 Now' with special deals from Al-Futtaim Toyota
Sprint for a Great Cause at Al Maha
EDCC organizes largest UAE Pavilion at debut SNSR in Saudi Arabia
Etihad Airways Launches Model Diary of Xiaowen at China International Import Expo
Department of Culture and Tourism – Abu Dhabi Organises ‘Herfaty' Programme in A...
Jameel Arts Centre, Dubai opens with an ambitious set of exhibitions and program...
Dubai Customs helps brand owners to recycle 18 m counterfeit items
Unilever MENA calls for collective action as it's revealed that 54% of consumers...
Emirates Steel signs new long-term iron ore pellet supply deal with Vale
The Sharjah Stamp Exhibition celebrates the Year of Zayed
Presenting Katrina Kaif in her hottest desi avatar as Suraiyya in Thugs of Hindostan
Top five new things to do at Golden Mile Galleria this season
IKEA Promises 25 Years of Quality Guarantee
The new BMW 8 Series Convertible.