GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

Watchmaker adds three new pieces to redesigned collection

Dubai, UAE, October 7, 2017: Swiss watchmaker Rado made waves last year with the relaunch of its iconic Rado Ceramica collection. Teaming up with renowned industrial designer Konstantin Grcic, the brand updated its well-known, starkly geometric timepiece with a contemporary new look for the current zeitgeist. Now three new additions to the Ceramica family have arrived and are ready to make a bold impact on the wrist.

With strong lines and gently curved silhouettes, these three new Ceramicas are ideal for fans of minimalism. Following the success of the two matt Ceramicas that were unveiled last year, another model in matt black high-tech ceramic has been added to the collection. For a softer look that is no less visually compelling, two models in grey high-tech ceramic are also available. The polished grey version features the same Super-LumiNova® indexes as its matt black counterpart, while the dial of the matt grey version boasts a vertically brushed finished and concave dots that function as indexes. This collection marks the first time that automatic movements have been used in the Ceramica family.

Greyscale cool
As the name indicates, the Ceramica is made from high-tech ceramic, a material favoured by luxury watchmakers for its incredible marriage of lightness and scratch resistance. The aesthetic properties of high-tech ceramic are no less impressive: An astonishing range of colours and finishes can be crafted from this futuristic material, which was first used in the medical and aerospace industries before Rado pioneered its use in watchmaking. High-tech ceramic is also hypoallergenic and adapts readily to the wearer's body temperature, making it gentle and comfortable against the skin.

Seven high-tech ceramic colours – black, white, plasma, grey, brown, green and blue – are now featured in Rado's collections. The launch of the grey Ceramica marks the first time that this high-tech ceramic colour has been featured in the Ceramica family. Grey high-tech ceramic has debuted in the Ceramica collection with two finishes: a subtle, earthy sandblasted matt and a perfect high-gloss polish, a testament to the versatility of this remarkable material.

For designer Konstantin Grcic, colour functions as a kind of coding: 'Applied to an object, colour is both functional and emotional. For example, a black watch is perceived to be elegant, but also quite masculine, professional. A grey watch, in comparison, is less gender specific. The colour has a contemporary connotation. It feels younger, less classical.” For Rado, colour means not only something beautiful to behold, but also represents the brand's dedication to technical achievement and drive for innovation.

About Konstantin Grcic
Konstantin Grcic is one of the world's foremost industrial designers. He has developed furniture, lighting, accessories and housewares for leading brands, with many of his products receiving prestigious international design awards. Known for his passion for technology and materials, Grcic was a natural choice for the 2016 redesign of the iconic Rado Ceramica. Famed for his pared-down pieces, Grcic is often referred to as a minimalist, but the designer himself prefers to speak of simplicity.



Posted by : GoDubai Editorial Team
Viewed 15677 times
Posted on : Saturday, October 7, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Ulysse Nardin: Marine Chronometer Annual Calendar Monaco
Next Story : Shine, Elegant Evolving Design to complement your lifestyle from RAYMOND WEIL
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Michael Kors Presents Spring 2018 Jewelry
Max Fashion #ForgetFilters Campaign Celebrates Living for the Moment
Malabar Gold & Diamonds makes historic gain Opens 11 showrooms in a day across 6...
IKEA Welcomes Children in-store to Spread Love for the Arabic Language as Part o...
Sports Bras Banishing Bounce by 83% arrive in store
LG Exploring New Commercial Opportunities With Expanding Robot Portfolio
Transform Your Lips With Glitter Flip Liquid Lipsticks from Ciaté London
We Sheet You Not! Foreo Announces End of Face Mask Epidemic
Transform Your Skin In 2018 with QNET's Revolutionary Elixa Skincare
Experience the ultimate beauty extravaganza as MyBeautyFest kicks off with the i...
Qabala joins Air Arabia's Azerbaijan network
Golden Bridge Rectangle Diamonds designed to dazzle
Michael Kors Presents Spring 2018 Watches
AIGNER Love
New Year, New Skincare!
Bubble Clown by Matt Barnes
Coach presents the Grand Stainless Steel Bracelet Watch Collection
OMEGA and Pyeongchang 2018
Land Rover's 70th Anniversary Begins With Restoration of ‘Missing' Original 4x4
Garden Party Style and Cult Classics: Swatch Launches Spring-summer 2018 Collection
Corum Bubble Art For Those Who Appreciate A Work Of Art
Shimmering Gilda takes on a silvery sheen
Marine Torpilleur Military made for men who chart their own destiny
Joyalukkas grows presence in Singapore with new showroom on Serangoon Road
New Year – New Savings now with Al-Futtaim Honda
Spring/Summer 18' Beauty Picks from Missha Cosmetics
Samsung Delivers Vision for Open and Intelligent IoT Experiences to Simplify Eve...
Samsung Electronics' 2018 Smart TVs Become First to be Industry-Certified for En...
Scuderia Ferrari presents the latest RedRev Watch Collection
Dubai Culture Organises ‘Carnival of Ideas'
EUROSTAR presents seven global tech majors at CABSAT 2018
Signature Scents for Your Home
Malabar Gold & Diamonds strengthens its global position as a leading jewellery r...
Nissan and NASA extend research into autonomous mobility services
Nissan reaffirms importance of electrification at World Future Energy Summit
World Future Energy Summit's inaugural Mobility Conference to discuss future of ...
Dubai Tour team line-up announced: 16 teams of seven riders at the start
Abu Dhabi Quality and Conformity Council Completes Verification of Fuel Meters a...
Mashreq Bank offering credit cards for every passion
Renault-Nissan-Mitsubishi Launches a Venture Capital Fund to Invest Up to $1 Bil...
Panasonic Jaguar Racing Set Their Sights on Marrakesh E-Prix
HP Fuels the Future of Computing at CES 2018
Mido's Baroncelli Prisma - A sparkling play of prisms enhanced by 51 diamonds'
Governments to Signal Support for IRENA Key Role in Global Energy Transformation
ZAKK Air specialised headset for athletes launched in UAE
LG's Award-winning 4k Uhd Projector to Debut at CES 2018
HH Sheikh Hasher Bin Maktoum Al Maktoum opens CABSAT 2018
Dallas Picks Ericsson for Smart Cities Traffic Solution
Property Remains Preffered 2018 Investment Asset for UAE Residents
His Highness Sheikh Hasher bin Maktoum bin Juma Al Maktoum Visits du's Stand on ...