GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share
Dubai, UAE, October 5, 2017: Max Mara shares a Baudelairean view of the city; its landscape a living breathing entity, its mood swings restless, fleeting, tran- sient, often unpredictable. But when the summer sun strikes, things are pretty certain to take a sybaritic turn. The smarter cos- mopolites seek out discreetly luxurious oases, shady patios and hidden gardens. Business and pleasure blur, with the promise of al fresco breakfast pow wows, sun-dappled working lunches, garden parties and well earned crepuscolar cocktails. The settings for those happy rendez-vous are staged by a nouvelle vague of philosophers-cum-gardeners. ‘Work with, not against nature' urges Gilles Clément. So, out with the overblown peonies, the exigent roses and vexatious lilies, in with the spriggy meadow flow- ers, happy-go-lucky poppies alliums and cardooms. He allows them to grow in unruly drifts -a neat foil to the sunbaked sidewalks and concrete canyons of the cityscape.
Max Mara Spring-Summer 2018 is a precisely calibrated wardrobe for the hedonistic citizens of this modern terrain. There's lean tailoring in stone, black and white -sometimes executed in organza to reveal the inner workings in layers of transparency- as sharp as the midsummer play of sun and shadow on urban architecture. To complement the subdued elegance of those ex- clusive pit stops, a sand-on-sand heritage logo motif, dating from the company's early days, woven into a trench or printed onto a leather jacket. To echo the colours of those up-to-the-minute parterres, this season's must-have mauves and a streetsmart take on florals; delicately painted sprays, as fresh as the evening dew.
The urban ne plus ultra -the trenchcoat- re-emerges as a crisp linen spolverino and a sassy pencil skirt. There are natty little mannish coats and jeans jackets to wear with boy-cut pants, all designed with an eye to understated elegance. For a spot of drama, there are ankle grazing skirts: buckled kilts in gauzy linen for everyday, and for dressier moments, georgette, pleated and cut into strips that flutter seductively.
Complete with soft outsize bags and sleek clutches in all the patterns and prints of the collection, and this season's Iris sun- glasses, Max Mara's latter-day flâneuses are perfectly accoutered to savour the summertime city's delights.
Accessories : Max Mara
Eyewear : Max Mara
Make up : TOM PECHEUX and the PRO team
Hair : SAM MCKNIGHT
Music : JOHNNY DYNELL



Posted by : GoDubai Editorial Team
Viewed 77586 times
Posted on : Thursday, October 5, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Centrepoint's Autumn/Winter '17 Collection has you covered for every occasion
Next Story : Brands Just Pret - Wedding & Diwali Soiree
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Michael Kors Presents Spring 2018 Jewelry
Max Fashion #ForgetFilters Campaign Celebrates Living for the Moment
Malabar Gold & Diamonds makes historic gain Opens 11 showrooms in a day across 6...
IKEA Welcomes Children in-store to Spread Love for the Arabic Language as Part o...
Sports Bras Banishing Bounce by 83% arrive in store
LG Exploring New Commercial Opportunities With Expanding Robot Portfolio
Transform Your Lips With Glitter Flip Liquid Lipsticks from Ciaté London
We Sheet You Not! Foreo Announces End of Face Mask Epidemic
Transform Your Skin In 2018 with QNET's Revolutionary Elixa Skincare
Experience the ultimate beauty extravaganza as MyBeautyFest kicks off with the i...
Qabala joins Air Arabia's Azerbaijan network
Golden Bridge Rectangle Diamonds designed to dazzle
Michael Kors Presents Spring 2018 Watches
AIGNER Love
New Year, New Skincare!
Bubble Clown by Matt Barnes
Coach presents the Grand Stainless Steel Bracelet Watch Collection
OMEGA and Pyeongchang 2018
Land Rover's 70th Anniversary Begins With Restoration of ‘Missing' Original 4x4
Garden Party Style and Cult Classics: Swatch Launches Spring-summer 2018 Collection
Corum Bubble Art For Those Who Appreciate A Work Of Art
Shimmering Gilda takes on a silvery sheen
Marine Torpilleur Military made for men who chart their own destiny
Joyalukkas grows presence in Singapore with new showroom on Serangoon Road
New Year – New Savings now with Al-Futtaim Honda
Spring/Summer 18' Beauty Picks from Missha Cosmetics
Samsung Delivers Vision for Open and Intelligent IoT Experiences to Simplify Eve...
Samsung Electronics' 2018 Smart TVs Become First to be Industry-Certified for En...
Scuderia Ferrari presents the latest RedRev Watch Collection
Dubai Culture Organises ‘Carnival of Ideas'
EUROSTAR presents seven global tech majors at CABSAT 2018
Signature Scents for Your Home
Malabar Gold & Diamonds strengthens its global position as a leading jewellery r...
Nissan and NASA extend research into autonomous mobility services
Nissan reaffirms importance of electrification at World Future Energy Summit
World Future Energy Summit's inaugural Mobility Conference to discuss future of ...
Dubai Tour team line-up announced: 16 teams of seven riders at the start
Abu Dhabi Quality and Conformity Council Completes Verification of Fuel Meters a...
Mashreq Bank offering credit cards for every passion
Renault-Nissan-Mitsubishi Launches a Venture Capital Fund to Invest Up to $1 Bil...
Panasonic Jaguar Racing Set Their Sights on Marrakesh E-Prix
HP Fuels the Future of Computing at CES 2018
Mido's Baroncelli Prisma - A sparkling play of prisms enhanced by 51 diamonds'
Governments to Signal Support for IRENA Key Role in Global Energy Transformation
ZAKK Air specialised headset for athletes launched in UAE
LG's Award-winning 4k Uhd Projector to Debut at CES 2018
HH Sheikh Hasher Bin Maktoum Al Maktoum opens CABSAT 2018
Dallas Picks Ericsson for Smart Cities Traffic Solution
Property Remains Preffered 2018 Investment Asset for UAE Residents
His Highness Sheikh Hasher bin Maktoum bin Juma Al Maktoum Visits du's Stand on ...