GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

Breath in, breath out
1969 -2018: The countdown has begun. Sportmax will soon be celebrating its 50th anniversary. An athletic and active look, the sophisticated collection suddenly becomes more fluid and provides even more  free-  dom of movement. A more liberated and relaxed style created for the sidewalks of the great metropoles as well as for beach destinations across the globe.

An unmistakably sensual line where the body is gracefully unveiled as it moves and extends; where a play of transparencies reveals and then conceals in a subtle game of hide and seek. A wonderful new femininity is created by the lightest of techno fabrics. An ethereal look is conceived by a dress, then by a parka and even by a quasi-transparent nylon and double-ply knit cape, with its specially applied ribbed trim, which is worn as a good luck charm. Well-being is instilled by the spirit and by the serenity of enjoying the freedom to be oneself.

The trench coat takes a workwear slant with oversized angled pockets applied with tone-on-tone stitching. This two-fabric trench is long and proposed in a refined palette of colors of the softest cotton; with its spe- cial closure at the neck, it can be worn long or short depending on the weather.
Simply for the beauty of the gesture, the sleeves of the blouses and dresses are pulled up by an elastic and stay up thanks to the graceful cuffs; offering a practical and charming elegance.

The multi-colored stripes, sometimes pale (soft pink, aqua green, blue), sometimes strong (navy blue, nude, yellow), are so many as to appear as one; further materializing in the trim of a knit top and layered under the lightest nylon as well as becoming a sort of “trompe-l'oeil” when used as embellishment on the drawstrings of windbreakers.

The knit top becomes an even more sensual t-shirt, either with narrow flat ribbing or horizontal stripes that let the skin show through.
The Sportmax woman does not chase time; she embraces it naturally. The clothes gather and pull closed       as she desires thanks to elastic drawstrings in four colors displaying the Sportmax logo; the signature of a second skin. The common thread throughout the collection is this graphic trace which defines the lines of   the body and creates movement even when still.

In its many forms, gabardine, stretch or poplin, cotton is prevalent throughout, offering a cool and natural sense of well-being.
Bib-front dresses, oversized and in floral and plant motif prints –like giant hibiscus flowers which lend a surf vibe– are worn over light knit leggings in plain colors or with side bands.

The rhythm of the approaching footsteps, almost animal-like, can be heard in the lightest jacquard knit ballerinas, the leather and neoprene sandals or the mules with their delicate heels. The iconic nylon gym bag, dressed up with leather detailing and a neoprene lining, is slung over the shoulder under the jingling chime of the jewelry, inspired by the metallic gear used for rock climbing.

The Sportmax style for Spring-Summer 2018 pays tribute to an easy and deliberate nonchalance  fully charged with energy.

Accessories: SPORTMAX
Eyewear: SPORTMAX
Hair: Holli Smith
Makeup: Karim Rahman and MAC
Music: Wladimir Schall



Posted by : GoDubai Editorial Team
Viewed 108324 times
Posted on : Tuesday, October 3, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Let's Denim! The Ashley Graham for Marina Rinaldi capsule collection debuts in Milan.
Next Story : Centrepoint to host four-day Fashion Weekend
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Bhima Jewellers inaugurates new store in Rolla, Sharjah
Mouawad Acquires The 51.38 Carat Dynasty Diamond From ALROSA
Panasonic's latest LUMIX DMC-TZ220 is the Ultimate Travel Companion
Summer Spirit
Instantly Refreshed Hair with HASK
Joyalukkas brings joy to hundreds around the world with summer gold bar giveaway
How to choose the right mascara
Kaya Skin Clinic's Expertise is pushing the Boundaries of Botox
Tissot Chrono XL NBA Team Collection Sporty Gets Smart
Build Your Perfect Skincare Routine with Essentials from Glambeaute.com
Hour Choice presents Coach Astor Collection
Joyalukkas adds a new destination for jewellery lovers in Al-Balad, Jeddah, KSA
Taresh Al Hashimi's Oud Concert Brings Stories from the UAE's Coast to Brazil
Creating #futureclassic: Swatch Launches Skin Irony Collection
Transform your look with the ‘Perfect Brows'
FALL 2018
Delicious Whole Cakes at Sophie's Café from AED99
13 Emirati Authors Launched into the Portuguese Book Market
Dual Front Camera and Artificial Intelligence Power the Next Generation Super Selfies
Head to Modhesh World for Summer Fun Before the School Run
Ferrari introduces the world's first low-bake paint technology
“The world is thirsty for an Arab superhero"
Huawei Consumer Business Group Announces 2018 H1 Business Results
Favourite florals: Bloom with our top floral picks from bebe
Scuderia Ferrari presents ASPIRE collection
Business Wear by Hugo Boss
This Eid gift your someone special from the Hour Choice Eid Special collections.
Introducing the GUESS Jeans Fall 2018 Collection
Never Run Out of Space for Those Joyful Summer Holiday Memories With Western Digital
The Marriott International cyclist team completes 600km R2A cycle challenge
Carl F. Bucherer Presents Adamavi Collection
Carl F. Bucherer's Global Brand Ambassador Li Bingbing and Her Carl F. Bucherer ...
This Eid gift your someone special from the Hour Choice Eid Special collections
Joyalukkas opens newest showroom in Kuwait at Farwaniya
The Rado HyperChrome Ultra Light
Calligraphy, etching and Palestinian embroidery: Learn it all at Tashkeel this S...
Cerruti 1881 MOLVENO timepiece and cufflinks
‘The Little Things' That Makes Summer All The More Enjoyable
Garment Grooming at its Finest with Champion Cleaners
Dubai Land Department supports strategic alliance between the UAE and China
Sharjah Takes ‘Year of Zayed' Celebrations beyond Borders
MEFMA reaffirms commitment to promote entrepreneurship & innovation across local...
The 2nd Edition of the Phanes Group Solar Incubator set to kick off 7th August 2018
Danube Properties' Dh550 million Lawnz project at International City, sold out i...
Big Android Breakthrough: Huawei's power packed GPU Turbo upgrade will turn you...
Emirates Intellectual Property Association leads unified efforts to promote adop...
The Sharjah Chamber of Commerce and Industry discusses cooperation with Malaysia
du LaLiga HPC Top Talents Arrive in Spain for 21-day Annual Scouting Camp
Hilton Launches New Platform Dedicated to Offering Guests Bespoke, Unforgettable...
Celebrate India's Independence Day with Sparkles of India