GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

Breath in, breath out
1969 -2018: The countdown has begun. Sportmax will soon be celebrating its 50th anniversary. An athletic and active look, the sophisticated collection suddenly becomes more fluid and provides even more free- dom of movement. A more liberated and relaxed style created for the sidewalks of the great metropoles as well as for beach destinations across the globe.

An unmistakably sensual line where the body is gracefully unveiled as it moves and extends; where a play of transparencies reveals and then conceals in a subtle game of hide and seek. A wonderful new femininity is created by the lightest of techno fabrics. An ethereal look is conceived by a dress, then by a parka and even by a quasi-transparent nylon and double-ply knit cape, with its specially applied ribbed trim, which is worn as a good luck charm. Well-being is instilled by the spirit and by the serenity of enjoying the freedom to be oneself.

The trench coat takes a workwear slant with oversized angled pockets applied with tone-on-tone stitching. This two-fabric trench is long and proposed in a refined palette of colors of the softest cotton; with its spe- cial closure at the neck, it can be worn long or short depending on the weather.
Simply for the beauty of the gesture, the sleeves of the blouses and dresses are pulled up by an elastic and stay up thanks to the graceful cuffs; offering a practical and charming elegance.

The multi-colored stripes, sometimes pale (soft pink, aqua green, blue), sometimes strong (navy blue, nude, yellow), are so many as to appear as one; further materializing in the trim of a knit top and layered under the lightest nylon as well as becoming a sort of “trompe-l'oeil” when used as embellishment on the drawstrings of windbreakers.

The knit top becomes an even more sensual t-shirt, either with narrow flat ribbing or horizontal stripes that let the skin show through.
The Sportmax woman does not chase time; she embraces it naturally. The clothes gather and pull closed as she desires thanks to elastic drawstrings in four colors displaying the Sportmax logo; the signature of a second skin. The common thread throughout the collection is this graphic trace which defines the lines of the body and creates movement even when still.

In its many forms, gabardine, stretch or poplin, cotton is prevalent throughout, offering a cool and natural sense of well-being.
Bib-front dresses, oversized and in floral and plant motif prints –like giant hibiscus flowers which lend a surf vibe– are worn over light knit leggings in plain colors or with side bands.

The rhythm of the approaching footsteps, almost animal-like, can be heard in the lightest jacquard knit ballerinas, the leather and neoprene sandals or the mules with their delicate heels. The iconic nylon gym bag, dressed up with leather detailing and a neoprene lining, is slung over the shoulder under the jingling chime of the jewelry, inspired by the metallic gear used for rock climbing.

The Sportmax style for Spring-Summer 2018 pays tribute to an easy and deliberate nonchalance fully charged with energy.

Accessories: SPORTMAX
Eyewear: SPORTMAX
Hair: Holli Smith
Makeup: Karim Rahman and MAC
Music: Wladimir Schall



Posted by : GoDubai Editorial Team
Viewed 58475 times
Posted on : Tuesday, October 3, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Let's Denim! The Ashley Graham for Marina Rinaldi capsule collection debuts in Milan.
Next Story : Centrepoint to host four-day Fashion Weekend
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
RUNWAY DUBAI creates a new buzz campaign for fashion tourism
Time for Some AIGNER Love
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius
Gift gorgeous skin this festive season.
BOSS watches presents Navigator Collection
Absolutely Rejuvenated Skin to Start the New Year
Coach Women's Lex Stainless Steel Bracelet Watch Collection
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai
Step into 2018 with skinade & slow down the signs of ageing
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the ...
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena ...
With the Increasing Trend of Grooming Among Men, Kaya Skin Clinic Launches an Ex...
SUC Conducted the 10th CEO Lecture Series
Nouveau Lashes & Beauty – The Aftercare Range
LG bets high on Premium TV Market with industry leading OLED Technology
Together for Egyptian Cinema: A Million happy viewers
The First “Dilmah Silver Jubilee Gourmet” in a Middle East Hotel Opens in Pullma...
10 years on Bremont refreshes ALT1-P range
Dubai-based teen star Polina Butorina releases her debut album ‘Ocean of Emotions'
Lg V30+ Launches in the Uae and Makes Its Way Into Customers' Pockets and Lives
Sleigh your style with women'secret's festive collection
Over 200 developers across India participate in CREDAI's Indian Property Show
LPG Endermologie provides tips for you to stay healthy and glowing inside and out
Party Season Essentials at Paris Gallery
Saint Honore presents the distinguished Haussmann for men in an elegant avatar
Switzerland wins a Good Design Award for the first chronograph-watch in history
du Opens New Business Centre Facility at Jebel Ali Free Zone (Jafza)
Win 3000 Dollars with Splash
DIFF Closes With Full Force on the Red Carpet
Festive and NYE Happenings at Tub of Butter
Lacoste Introduces Motion Collection
MEPRA announces winners of its 2017 awards
Joyalukkas the World's Favourite Jeweller Now Launches in South Extension, Delhi
Al Tayer Motors Celebrates 100 Years of Ford Pick-up Trucks
Registration Opens for the Fazza Championships for Falconry 2018
DIFF Welcomes Robert Bosch Stiftung to the Festival's 14th Edition
SOUQ launches “Amazon Global Store” bringing over a million global products to t...
Ring in the New Year with Ramada Plaza Jumeirah Beach in JBR at Fogueira, Speake...
Joy of Christmas Feast with TWG Tea
De'longhi Bean-to-cup Coffee Machines
Saxo Bank 2018 Outrageous Predictions: 2018 will be a true roller coaster ride c...
Huawei's ultimate gift guide for the 2017 Holiday Season
The First PappaRoti Boutique opens its doors for a luxurious experience at Emir...
The du Youth Council Holds a Volunteering Day at Al Ain Zoo with People of Deter...
El Sur - Christmas Eve, Christmas Day and New Year Offers
HydroPeptide Anti-Aging Skin Care Launches in UAE
Nissan teams up with Desailly and Basler to set fans ultimate Challenge
Step into Lili Miro's World of Luxury for Men
Etihad Airways Introduces Second Daily Flight to Jordan
Stars Grace the Red Carpet for DIFF's Opening Night