GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Travel

 
  Share

Robust January-June growth in domestic and international visitors, hotel guest nights and length of stay keeps Emirate on track to welcome 900,000 visitors in 2017

‘Best-ever' summer predicted as hotels report 27 per cent year-on-year increase in June guest arrivals

Ras Al Khaimah, UAE – 13th July, 2017: Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops the emirate's tourism infrastructure and initiates its domestic and overseas promotions, has revealed Ras Al Khaimah is on track to surpass its annual visitor target after the emirate's hotels reported a 10 per cent year-on-year increase in international guest arrivals during the first six months of the year.


In addition to double-digit year-on-year growth in guest arrivals during H1, average hotel occupancy jumped to 72.7 per cent - an increase of 4.7 per cent on the corresponding six-month period in 2016.


Robust H1 growth was posted across all key performance indicators with total Guest Nights up 17.7 per cent, Average Length of Stay increasing by 10.5 per cent to 3.9 days from 3.5 days last year, and Room Revenue increasing by 13.3 per cent.


The H1 results also include a significant year-on-year boost in monthly figures for June as hotels reported a mammoth 27 per cent year-on-year increase in guest arrivals. The Holy Month of Ramadan also saw a significant surge in visitor arrivals, with the emirate's hotels reporting a 37.6 per cent year-on-year increase compared with the corresponding period last year.


With Ras Al Khaimah targeting 900,000 visitor arrivals during 2017, the emirate has already recorded half-year guest arrivals of 390,499 between January and June – up 6.5 per cent on H1 arrivals last year.


Haitham Mattar, CEO of RAKTDA, believes the ‘best-ever' H1, Ramadan and June figures put the emirate in a solid position to optimise the traditional peak season of late summer and Q4.


“While our excellent H1 results highlight continued year-on-year growth in Ras Al Khaimah's visitor numbers, it is the Ramadan and June results that are particularly promising,” said Mattar. “Our best-ever figures during these typically lower periods of occupancy are a direct result of strategic initiatives and promotional activities undertaken in domestic and international source markets – we are thrilled to see those efforts to boost summer numbers bearing immediate fruit.”


The successful Ramadan and June figures follow RAKTDA launching a dedicated summer campaign called ‘Feel Free this Summer' in April. Aimed at the UAE market and key international source markets, the campaign runs until the end of September and leverages the emirate as an ideal summer holiday destination.


“Our ‘Feel Free' push plugs into everything that is great about Ras Al Khaimah as a multi-faceted tourism destination,” added Mattar. “In addition to offering fantastic value for money, we have focused on promoting our amazing landscapes, including 64 kilometres of pristine beaches; terracotta desert; abundant wildlife, nature, mountains that are 10 degrees cooler and uninterrupted sunsets; as well as the amazing hotel facilities, spas, kids' clubs, chilled pools and diverse culinary options.”


The domestic focus has paid instant dividends and, year-to-date, the UAE remains the most significant source market in terms of visitor numbers, accounting for over a third of total visitors to Ras Al Khaimah between January and June.


Internationally, Ras Al Khaimah's four largest source markets remain Germany, Russia, the UK and India. After 84 per cent year-on-year increases in guest arrivals during H1 2017, Russia has leapfrogged the UK to rank as the emirate's second largest international source market. The UK and India now rank third and fourth, with year-on-year gains of 21 per cent and 22 per cent, respectively, between January and June.


Emerging destinations continue to be key contributors with significant growth in H1 from Kazakhstan – up 16 per cent, Poland – up 224 per cent, and the Czech Republic – up 81 per cent. The growth in arrivals from Poland and the Czech Republic are attributed to strategic partnerships and charter agreements struck between RAKTDA and in-market tour operators in the central European nations.


“It is very satisfying to see such robust growth from both our established and emerging markets during H1,” added Mattar. “Ras Al Khaimah boasts a diverse array of natural landscapes that appeal to all walks of visitor, whether its beach-seekers, active adventurers or wellness seekers, and with a diverse array of exciting new products coming online later this year - specifically in our adventure tourism playground that is Jebel Jais – we are optimistic of registering continued growth from all key markets for the remainder of the year and beyond.”


Product openings announced for Jebel Jais in 2017 include a multi-purpose Observation Deck and event area near the mountain's summit that is due to come online in October. The launch of official cycling and hiking routes across the emirate - with a focus on Jebel Jais, the UAE's highest mountain peak - are also in development.


Posted by : GoDubai Editorial Team
Viewed 5685 times
Posted on : Thursday, July 13, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Abu Dhabi Summer Season Stakeholders Set for Emirate-Wide Programme of Entertainment
Next Story : Fall In Love With These Exotic and Romantic Hotels in Dubai
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
LG's Connected Technology Puts the World at Your Fingertips During Your Holiday ...
LG's Connected Technology Puts the World at Your Fingertips During Your Holiday ...
New Collections at Grand Optics for Summer 2017
Chloé eyewear - Vintage inspiration, luxurious details & a seventies feel.
Salvatore Ferragamo Eyewear New Collection
True Blue: Kiehl's Beloved Blue Herbal Formula Continues 50 Year Crusade Against Acne
LG OLED TV Wins Fourth Consecutive CE Week TV Shootout Title
UAE among the top spenders globally on beauty products forking out $239 per capi...
Winners of Joyalukkas 60 KG gold, 60 days of winnings announced in last few days...
SAINT HONORE Charisma Twist is Ideal for the Stylish Lady
Bubble lines in mother-of-pearl and superluminova add sparkle to summer
BAUME & MERCIER: A leather with a promising future for Petite Promesse
Louis Moinet: Jurassic Watch - A 150-million year heritage on your wrist
Chef Tarek Turns on a Cooking Masterclass in Dubai Using Fresh Australian Produce
Marks & Spencer Launches Back To School Collection - Rule Back to School
alice + olivia Fall Winter 2017
Zadig & Voltaire Fall Winter 2017: Men and Women
TKD Lingerie: Tips for a pain-free swimwear season in style from
B4U Plus Ranked Top Asian Channel in The Middle East
Alstom presents to RTA a full size train Mock-up for the Route 2020 project in Paris
Beat the heat this summer with the must-have coolers and smoothies by 800 DEGREE...
Jurassic Watch - A 150-Million Year Heritage on Your Wrist
Find Your Zen With Yoga at The Green Planet This Summer
Al Maya Group participates in Africa Big 7 Show
Dust allergy should be closely monitored during the summer months
The Valuable Collection of the Late Sheikh Zayed bin Sultan Al Nahyan at Etihad ...
Abu Dhabi Summer Season Stakeholders Set for Emirate-Wide Programme of Entertainment
Dubai Customs' nursery and Daycare graduates 22 children
ICONIC launches the PRECIOUS perfume line
First Cohort of Students Graduates from Emirates Institute for Banking and Finan...
UAE: The Ultimate Hub for Conferences & Exhibitions
Al-Futtaim Motors launches “Up to 20% Down payment on Us” purchase campaign
Regional Lighting Market Continues to Shine as Leading Global Player's Line Up f...
Al-Futtaim Motors ushers low-carbon mobility through commercial vehicles
The Mall at World Trade Center Abu Dhabi Offers Football Fans an Epic FIFA Club ...
Judges announced for the 2017/18 International Woolmark Prize Indian Subcontinen...
New Jaguar E-PACE rolls into the record books
Dubai Islamic Economy Development Centre Opens Nominations for 5th Edition of Is...
Beat The Heat – Six Tips to Save Energy and Reduce Bills During Summer
Oman Insurance Company employees support patients in need of blood
NYU Abu Dhabi Engineering Faculty and StartAD Managing Director Ramesh Jagannath...
Masdar Institute's High-Performance Solar Absorber Aims to Make Solar Thermal Po...
P&O Ports Agrees Lease Deal for Port de Sète, to serve South of France
Abu Dhabi Quality and Conformity Council Highlights Importance of Using Certifie...
Bridgestone and Autopro launch tyre safety initiative to safeguard UAE's roads
LG HOM-BOT® Intelligence Rated Highest by Robotics Lab
Abu Dhabi University & Ministry of Community Development step-up collaboration i...
Awqaf and Minors Affairs Foundation to Sponsor Repair of Fire-damaged Family Hou...
Ulissi Snatches Second for UAE Team Emirates
World Brain Day: Pioneering procedure in London offers hope to UAE children with...