GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Entertainment

 
  Share
Dubai, United Arab Emirates, 13th July – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has won with its Emirati partner, DXB Media Advertising, a new street furniture contract in Dubai (population 2.7 million) for 10 years, following a competitive tender by RTA (Roads and Transport Authority). This contract will be exercised jointly by an entity that will be ultimately 75% owned by JCDecaux and 25% by DXB Média Advertising.
This exclusive contract covers the installation, operation, upkeep and maintenance of 418 advertising lamp posts strategically positioned along the famous Jumeirah Beach Road, as well as 50 fully-interactive e-Village® situated in iconic locations around the city. This intelligent street furniture initiative is part of the 34 new projects of RTA's Smart City Program to be implemented over the next 5 years and aim to transform Dubai into the smartest city worldwide.
The advertising lamp posts, which will feature 836 panels measuring 3.2m², will be installed by the end of summer 2017 and will give advertisers and their brands a platform for innovative campaigns targeted at a premium audience on one of Dubai's busiest main streets. The 15 km route runs along the coast and provides access to beaches, residential areas, major hotels and the most popular restaurants and attractions.
For this first very strategic partnership with RTA, JCDecaux leveraged the expertise of its Research and Development teams to develop advertising lamp posts with a new design that fits perfectly into the urban environment. In addition, each model was submitted to a life-cycle assessment to measure the environmental impacts of its design, production, operation and end-of-life, reducing its energy consumption by approximately 39% and meeting the Group's sustainable development standards.
Meanwhile, the e-Village®, a smart city product and an interactive communication platform for the RTA will be set up in some of Dubai's most iconic locations, including along the Marina Promenade, next to the famous Burj al-Arab hotel and in the historical districts of Bur Dubai and Deira. Combining a series of innovations, they will provide residents and visitors with a range of services as well as general, governmental and commercial information in Arabic and English. The services will include e-commerce sites, tourism and cultural information, traffic, transit, weather and more.
Jean-Charles Decaux, Co-CEO of JCDecaux, said: “We are very proud of this strategic partnership with RTA, whose values of excellence, innovation and creativity are important to JCDecaux. With this key step in our regional development, we will be offering our expertise to RTA in order to equip Dubai with a new generation of intelligent advertising street furniture in line with our business model, which is based on financing products and services through advertising that blends harmoniously with the urban environment.
As the number one outdoor advertising company worldwide and in the Middle East, we work hard to make Dubai the showcase of our ability to deploy the most innovative technologies and the most creative formats, for the greatest benefit of cities, residents, advertisers and their brands.”
Key figures for JCDecaux
- 2016 revenue: €3,393m
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
- N°1 worldwide in street furniture (559,070 advertising panels)
- N°1 worldwide in transport advertising with more than 220 airports and 260 contracts in metros, buses, trains and tramways (354,680 advertising panels)
- N°1 in Europe for billboards (169,860 advertising panels)
- N°1 in outdoor advertising in Europe (721,130 advertising panels)
- N°1 in outdoor advertising in Asia-Pacific (219,310 advertising panels)
- N°1 in outdoor advertising in Latin America (70,680 advertising panels)
- N°1 in outdoor advertising in Africa (29,820 advertising panels)
- N°1 in outdoor advertising in the Middle-East (16,230 advertising panels)
- N°1 worldwide for self-service bike rental scheme: pioneer in eco-friendly mobility
- 1,117,890 advertising panels in more than 75 countries
- Present in 4,280 cities with more than 10,000 inhabitants
- Daily audience: more than 410 million people
- 13,030 employees


Posted by : GoDubai Editorial Team
Viewed 6612 times
Posted on : Thursday, July 13, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Jawaher Al Qasimi: Irthi Contemporary Crafts Council Builds International Bridges for UAE's Talent
Next Story : UAE Team Emirates in Dordogne After First Rest Day
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Huawei unveils the long-awaited HUAWEI Mate 10 and HUAWEI Mate 10 Pro
Level Shoes Hosts Christian Louboutin for “Dear India”
Glamazle.com introduces Super Matte ‘Glambry' lip tints for the perfect pout
ICONIC Youth Fashion Show Experience
Diamonds Are Everyone's Best Friend! VOD Dubai International Jewellery Show 2017...
SCTDA ‘My Destination' Program Kicked Off with SUC Students
Beauty Night Is Back at Sheraton Dubai Creek
The Rado True Shadow - Limited edition timepiece co-created with Japanese design...
The Lacoste 12.12 Kids Collection
PUMA X Photographer Gunner Stahl For Autumn/Winter 2017
Reinventing Raymond Weil's Emblematic Chronograph - The Refined Swiss Watchmakin...
MICHAEL Michael Kors: Fall 2017 Sadie Large Leather Satchel
Dubai Chamber concludes high-level trade mission to Malta
GUESS Launches Stunning Array of Collections for Fall17
Coffee at the touch of a button with ‘Quespresso'
Versace Fall/Winter 2017 Collection
Introducing FitFuse by COÉGA Sunwear
Humaid Mohammed Al Qatami, Director General, Dubai Health Authority Officially O...
Renault KOLEOS achieves five-star Euro NCAP rating
Regional Storytelling Takes Centre Stage at DIFF With Muhr Feature Category
More café re-opens its doors
Maserati Merchandise Products
‘brands4u', the biggest factory outlet opens in Reef Mall, Dubai
Glambox.me - Get Glam On The Go
Career of Egyptian Writer Wahid Hamed to Be Honoured With Arab Lifetime Achievem...
CNN's Marketplace Middle East uncovers the DIFC's central role in Dubai's econom...
Airbus and Bombardier Announce C Series Partnership
RAYMOND WEIL'S Freelancer Ladies - The Ideal Ally for the Modern Active Woman
The Dubai Mall celebrates Diwali with a splash of colour
Seagal Shows Off the Stunning Jules Verne Instrument II from Louis Moinet.
Partnership between Roger Dubuis and Emirates Airline Foundation
Peugeot on the Podium at Rallye Du Maroc: Ready to Tackle Dakar 2018 After a Pro...
Celebrate festival of light at home with your loved ones
Kalimat Group Brings Arabic Literature to the Fore at Frankfurt Book Fair
Robinsons Launches the Hall of Fashion and Accessories
Trend Alert: Think Pink
Dari Home opens in The Dubai Mall
Johnson's Baby Cleans Up the Clutter for Millennial Mums at Exclusive Event
Jafza named best free zone in the world for large companies
F&B October Listings 2017 | Palace Downtown
40 schools joined the 4th Young Business Talent Hunt 2017
UAE Exchange Introduces Enhanced Lounge Experience to Deliver Premium Customer S...
Tissot, Official Timekeeper of the 18th Asian Games Jakarta Palembang 2018
First A330neo successfully completes maiden flight
World Green Economy Summit (WGES) 2017 to shed light on how smart cities have be...
Ladies get ready to chill & learn all about Egg Freezing
World Green Economy Summit (WGES) 2017 underlines key initiatives and strategies...
Gulftainer Wins Port and Terminal Operator Award at Seatrade Maritime Awards 2017
Sharjah Museums Authority and the Institut Français in the United Arab Emirates ...
Join Us if You Dare for a Halloween Scare at Tub of Butter