GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Food Industry

 
  Share

UAE is a multicultural society where values and beliefs are respected. The true spirit of this beautiful country shines through during the month of Ramadan, when Muslims all over the world are seen to be observing the act of fasting. While fasting from dawn until sunset, Muslims refrain from consuming food, drinking liquids or smoking.

As a mark of respect to those fasting and not to whet their appetite during fasting hours, McDonald's has come up with a very innovative commercial whereby they kept the food displayed on outdoor mediums to a minimum, especially on digital billboards. This enables other co-existing communities in Dubai, to show respect and gratitude towards those who are fasting. During the day one can see two hands meeting to form a silhouette of the burger. When Iftar time approaches we can see the same hands holding the burger. The hands portray the different ethnicities which reinforces the campaign's message of “celebrating with everyone” this Ramadan.

In addition to the innovative commercial, McDonald's has an amazing campaign where people from different nationalities submitted their unique Ramadan stories. On their Instagram page I saw displays of people from different parts of the world with a unique memory of Ramadan or explaining what makes this month special for them.
You can view it here: https://www.instagram.com/mcdonaldsuae/

In my opinion, this was a very creative way to not only advertise the scrumptious McDonald's meals but to also acknowledge the Holy month of Ramadan and how it brings people together.

Who wouldn't agree that this is a noteworthy and an empathetic gesture by McDonald's!!!!


Posted by : GoDubai Editorial Team
Viewed 17086 times
Posted on : Monday, July 3, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Black Tap Set to Celebrate ‘Fourth of July' with Limited Edition Shake
Next Story : London's calling with Marks & Spencer
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
LG Q6 Brings Fullvision Display To New Smartphone Lineup
LG's Connected Technology Puts the World at Your Fingertips During Your Holiday ...
Chaumet est une fête - Chaumet is a feast : High Jewellery Collection HJ 2017
Fa Kids Shower Gel Range
Elemis new products review
New Collections at Grand Optics for Summer 2017
ICONIC Renews Association with Varun Dhawan and Amy Jackson
PUMA Football Launch 23 New Club Kits
Ulysse Nardin Jade “Lionfish”
Top Ten in GC for UAE Team Emirates' Meintjes After Stage 12 of Le Tour
Joyalukkas presents ¼ Kilo Gold to the Winner of the ongoing ‘Joyalukkas Shop & ...
Chloé eyewear - Vintage inspiration, luxurious details & a seventies feel.
SAINT HONORE Charisma Twist is Ideal for the Stylish Lady
NRI Teenager awarded India's Most Distinctive Global Indians Award
Louis Moinet: Jurassic Watch - A 150-million year heritage on your wrist
UAE among the top spenders globally on beauty products forking out $239 per capi...
Salvatore Ferragamo Eyewear New Collection
Ras Al Khaimah Tourism Development Authority Reports Double-Digit Year-on-Year V...
BAUME & MERCIER: A leather with a promising future for Petite Promesse
Winners of Joyalukkas 60 KG gold, 60 days of winnings announced in last few days...
Dubai expects to welcome record high passenger numbers at airports this summer
UOWD is Named Occupational English Test (OET) Venue for Healthcare Professionals
Half A Million Unskilled Workers Work at Construction Sites in Dubai Urged to Co...
Sadia's Waste Less Campaign Helps 4000 Families Across UAE, KSA and Kuwait
Abu Dhabi Tops Leading UK Travel Firm's “Most Wanted” List for 2017
AXILSPOT Launches High-performance Rugged Outdoor Access Point in Middle East an...
LG OLED TV Wins Fourth Consecutive CE Week TV Shootout Title
True Blue: Kiehl's Beloved Blue Herbal Formula Continues 50 Year Crusade Against Acne
Consumers in Qatar enjoy lower cost of Telecoms Services than other GCC and Arab...
UAE Team Emirates in Dordogne After First Rest Day
JCDecaux Strengthens Its Presence in the Middle East With a New Street Furniture...
ADNOC Distribution Opens Seah Al Saram Service Station in Fujairah
Jewel Corner Unveils A Stunning Kiosk In Al Wahda Mall, Abu Dhabi
Find Your Zen With Yoga at The Green Planet This Summer
Abu Dhabi Quality and Conformity Council Signs Two Cooperation Agreements with A...
Alstom presents to RTA a full size train Mock-up for the Route 2020 project in Paris
Real Estate Registration Trustees Offices contribute to the total increase of Du...
Dust allergy should be closely monitored during the summer months
Dubai Customs' nursery and Daycare graduates 22 children
Bubble lines in mother-of-pearl and superluminova add sparkle to summer
Al-Futtaim Motors launches “Up to 20% Down payment on Us” purchase campaign
alice + olivia Fall Winter 2017
First Cohort of Students Graduates from Emirates Institute for Banking and Finan...
‘Better Surprises' promotion from Better Life during Dubai Summer Surprises prov...
‘Dubai Culture' Launches ‘Our Summer is filled with Culture & Arts' 2017 Program...
P&O Ports Agrees Lease Deal for Port de Sète, to serve South of France
Chef Tarek Turns on a Cooking Masterclass in Dubai Using Fresh Australian Produce
The Mall at World Trade Center Abu Dhabi Offers Football Fans an Epic FIFA Club ...
Marks & Spencer Launches Back To School Collection - Rule Back to School
Abu Dhabi Summer Season Stakeholders Set for Emirate-Wide Programme of Entertainment