GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Food Industry

 
  Share

UAE is a multicultural society where values and beliefs are respected. The true spirit of this beautiful country shines through during the month of Ramadan, when Muslims all over the world are seen to be observing the act of fasting. While fasting from dawn until sunset, Muslims refrain from consuming food, drinking liquids or smoking.

As a mark of respect to those fasting and not to whet their appetite during fasting hours, McDonald's has come up with a very innovative commercial whereby they kept the food displayed on outdoor mediums to a minimum, especially on digital billboards. This enables other co-existing communities in Dubai, to show respect and gratitude towards those who are fasting. During the day one can see two hands meeting to form a silhouette of the burger. When Iftar time approaches we can see the same hands holding the burger. The hands portray the different ethnicities which reinforces the campaign's message of “celebrating with everyone” this Ramadan.

In addition to the innovative commercial, McDonald's has an amazing campaign where people from different nationalities submitted their unique Ramadan stories. On their Instagram page I saw displays of people from different parts of the world with a unique memory of Ramadan or explaining what makes this month special for them.
You can view it here: https://www.instagram.com/mcdonaldsuae/

In my opinion, this was a very creative way to not only advertise the scrumptious McDonald's meals but to also acknowledge the Holy month of Ramadan and how it brings people together.

Who wouldn't agree that this is a noteworthy and an empathetic gesture by McDonald's!!!!



Posted by : GoDubai Editorial Team
Viewed 49331 times
Posted on : Monday, July 3, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Black Tap Set to Celebrate ‘Fourth of July' with Limited Edition Shake
Next Story : London's calling with Marks & Spencer
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
100% Vegan New… Body Yogurts 15 Seconds to Glowing Healthy-looking Skin Spoon It on
Therése Neaimé- Sold to perfection
Marni Eyewear Collection, Exclusively Available at Grand Optics
Linda Paradis brings non-invasive ink removal to Dubai
Leaves of Joy
ba&sh The Modest Collection
Sandro's SS18 Top Picks - It all begins with color!
Martin Hoping for Amstel Gold as Irishman Leads Team to Ardennes Classics
Sony's PXW-Z280, World's first 4K 3-chip Camcorder with new 1/2-type Exmor R CMO...
Timeless Ties
IKEA announces latest INDUSTRIELL and HJÄRTELIG Collections
Scuderia Ferrari Abetone Collection
HP's New High-Performance Workstations Push Creative and Technical Workflows to ...
Tommy Hilfiger's SS2018 men's and women's watch collection
Boss watches presents the Ocean Edition
Al-futtaim Names Its New Dubai Lifestyle Mall – ‘Festival Plaza'
The Chronofighter Grand Vintage by Graham is exactly as big as it appears in the...
Sophie's Café Introduces Ve-Gang Tuesdays for ladies starting from 17th April
Nikon D850 and D7500 presented with Red Dot Award: Product Design 2018
Skyline Mega Fitness Challenge Sparked Positivity and Happiness
Japan's Masazo Nonaka Is Awarded Guinness World Records Title for Oldest Living ...
Accessories Collection 2018 Gentleman Attitude
MG Motor and Al Yousuf Motors Open New Dubai Showroom
Trend Alert from kate spade to help you pull off the cool girl look when you're ...
COLAB - Dry Shampoo
Latifa bint Mohammed visits PCFC's stand at DIGAE, hails state-of-art initiatives
Summertime Beauty Picks at Glambeaute.com
Sony unleashes refined creativity with the new FS5 II
Get the best bargains at Dragon Mart's End of Season Clearance Market
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
ICBA, Dubai Carbon team up for sustainability projects
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
Indie Film ‘Selfie' Premieres in Dubai
PCFC's stand at DIGAE sees heavy diplomatic footfall
ETIHAD AIRWAYS BOOSTS SERVICES TO MOROCCO
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre
Finnair to offer a hand baggage only ticket type on selected North Atlantic routes
GMIS Signs Memorandum of Understanding With Italian Pharmaceutical Leader Farmin...
Airbus and Zodiac Aerospace enter into a partnership for a new lower-deck passen...
International Property Show and Dubai Property Festival drive exclusive banks offers
HONEYWELL TO INSPIRE NEXT GENERATION OF PROGRAMMERS AND SCIENTISTS AT THINK SCIE...
Airbus launches new Cabin-Flex option for A380 with Qantas
Skyline University College Economics Day 2018: One Step towards Tomorrow
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
Dubai Property Show and International Property Show kicks off 14th edition with ...
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
50-YEAR ANNIVERSARY OF A MATERNAL HEALTH BREAKTHROUGH