Dubai, June 13, 2017: Joyalukkas the world's favourite jeweler, is an organization that is strongly committed to CSR activities because the Group's visionary chairman Mr. Joy Alukkas believes “Every organization should be responsible for the society and environment they exist in” and in the UAE blood is one of the most important contributions. Since, Hospitals barely manage to gather the quantity of blood required to serve the populations needs. The Joyalukkas Foundation, the Group's CSR division, leads various initiatives that save lives and foster community well being throughout the year. Frequent blood donation drives, where Joyalukkas employees and the public voluntarily give lifesaving blood is one of them
Beginning in the UAE in 2004, Joyalukkas Foundation, headed by Mrs. Jolly Joy, Director, Joyalukkas Group has organized blood donation drives throughout the 11 countries Joyalukkas operates in. Under the banner “Donate blood. Be a Hero” and with the support of the Dubai Department of Health & Medical Services, Joyalukkas conducted their 75th blood donation camp at Latifa Hospital, Dubai on June 13, 2017.
“The blood donation drive is an invaluable service to the public,” said Mr. Joy Alukkas, Chairman & MD, Joyalukkas Group. “And we would like to thank everyone, especially our staff, who have wholeheartedly participated in this initiative, some from the first one in 2004. Every minute, someone needs blood because they were injured in an accident, in surgery or have an existing condition that requires regular blood donation. In the UAE, the need to donated blood rises during summer and especially in the month of Ramadan. That's why it means a lot to conduct this drive now, and during the UAE's appointed Year of Giving. With 1 unit of blood and just 15 minutes of your time, you could be a hero to up to three people.”
The Joyalukkas blood donation campaign has collected a total of 2,600 units of blood in the UAE alone, and has also begun platelet donations. A state-of-the-art system also maintains the details of every donor for quick reference should the need arise.