GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Lifestyle

 
  Share

Dubai, UAE, June 7, 2017:  Women all across the region wait eagerly for the festive Eid period to be able to show off their best beautiful self. Choosing the perfect outfit and make-up is exciting and in today's ultra-high definition digital world, selfies play a large part in every occasion.

Every detail of our make-up is now captured in ultra-high definition and we need a mascara to match; a mascara that stands up to the zoom, capturing and magnifying every detail of every lash. Max Factor False Lash Epic Mascara is a breakthrough innovation, featuring the new False Lash Epic Brush, designed to create an epic lash fan where no lash is left unseen.

Creating the flawless Eid eyes of course requires the perfect eyeliner. Therefore, Max Factor is now launching five new vibrant shades of the Masterpiece High Precision Liquid Eyeliner, delivering the colour intensity of a liquid liner, with the precision of a pencil in a new range of colors.

Mr. Max Factor pioneered tools and artistry grounded in problem-solutions. In the golden age of cinema, Mr. Max Factor created innovative looks and make up for the silver screen. In 2017, Max Factor introduced an epic make-up innovation for the women of today – a mascara that stands up to the test of ultra-high definition screens and an eyeliner that creates perfection.

Joelle Mardinian, Max Factor's Regional Creative Director: “Eid is my favourite time of the year when it comes to creating glamorous make-up looks, which are all about the eyes and lashes. The False Lash Epic Mascara really helps to create a perfect lash fan effect, and the brush is perfect for defining and ensuring all lashes are enhanced and beautiful. This can be intensified with an eyeliner, like the new Masterpiece High Precision Liquid Eyeliner. For Eid, I like to construct a fully lined eye with a slight flick because it creates length, and it is so easy to do because of the liner's precision!”

WHAT MAKES MAX FACTOR'S LATEST MASCARA DIFFERENT?

INSPIRED BY MAKE-UP ARTISTS 
Max Factor launches a brush that does away with the need to use two or more different mascaras to ensure every single lash, from the inner to outer lashes, and all the ones in-between, are coated. The new False Lash Epic Brush plus darkening formula and four different types of bristle is the ultimate pro lash tool, inspired by make-up artists.

THE NEW FALSE LASH EPIC BRUSH WITH ZOOM-ACTION TIP
The Brush Shape

The arched shape of the body of the new False Lash Epic Brush is used to comb and define the lashes, while the flat edge is used to deposit the darkening formula upon application. Each lash reaches the flat and circular sides of different bristles upon application. Step 1: Push the body of the brush deep into the root to capture and magnify every detail of every lash. Then, using both sides of the brush, draw it up through your lashes

The Zoom-Action Tip
The mix of conical and flat-pointing bristles have been designed for sculpting, touch-ups and hard to reach areas and the end of the flat-pointing bristles are designed for additional combing. Step 2: Twist the brush tip towards your eyes and with an up-and-down motion diffuse clumps, volumise and zoom in on tiny lashes.

DARKENING FORMULA

  • Higher levels of water than other Max Factor mascaras – allows for increased play time and creativity.
  • Low Melting Point Wax – Enables a smooth application.
  • High Melting Point Wax – Helps to resist smudging and flaking throughout the day.

WHAT MAKES MAX FACTOR'S LATEST EYELINER DIFFERENT?

  • Gloss Polymer - adds natural high shine and gloss to the base.

Masterpiece High Precision Liquid Eyeliner gives the intensity of a liquid eyeliner with the precision of a pencil for easy application. How it works: 

  • Paddle Shaped Tip: provides multiple looks in one ‐ thick and dramatic or thin and elegant lines
  • Smudge Resistant, Intense Black Velvet Formula:  delivers dark, defined lines to add to the intensity of your eye look 
  • New Flow Through System: ensures the intense black formula reaches the tip time after time without drying out

Today, we encourage every woman to #MakeGlamourHappen, using make-up artistry to be more of the woman they are. With Max Factor False Lash Epic Mascara, women can make the most of their lashes, creating a bigger, bolder, epic lash fan and with Max Factor Masterpiece High Precision Liquid Eyeliner, the highly desired eye lined look can easily be perfected.

Max Factor False Lash Epic Mascara is available from June 2017 in Black color only, RRP AED 84. Max Factor Masterpiece High Precision Liquid Eyeliner is available from June 2017 in a total of six colors: Velvet Black, Black Onyx, Chocolate, Charcoal, Azure, Forrest and Sapphire. RRP AED 63.



Posted by : GoDubai Editorial Team
Viewed 141056 times
Posted on : Wednesday, June 7, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Summer Skin Care with Urban Veda
Next Story : Discover the Beauty of Hope and Healing... Discover the Kiehl's x Myneandyours Limited Edition Colla...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Safilo Group Reveals Its Spring/ Summer 2018 Collection
Redefining the Skin Clinic Experience. #allnewkaya opens in Muscat City Centre!
Optim-Eyes Lashes & Brows with Filorga
Catch Some Zzz's in the IKEA Nap Truck
Kate Spade New York Spring 2018 Collection
South African artisans of fine leather products look to make big impression at L...
Raymond Weil's Freelancer Ladies
Dual Investments Brand LE66 to Relocate from City Walk to New Dubai Location in 2018
Tag Heuer Carrera Heuer 02
Global Expansion in sight for ICONS© Coffee Couture
Do You Feel Sleep Deprived? Nearly Half of UAE Would Give Up Social Media for an...
Galderma's “Leave Your Mark” Mobile Clinic heightens awareness of skin diseases ...
15,000 participate in the Dubai Cares' annual Walk for Education 2018 in support...
Indian FMCG Conglomerate Hamdard Laboratories brings “The Drink of India” - Rooh...
Pink Caravan Ride Launches Mobile Mammography Clinic to Offer Specialised On-the...
Preparing the perfect table setting with Bits & Pieces
Capillary's digital growth initiative ‘Accelerate' partners with Google
Middle East Fuji LLC exhibits the Gold medalist of Japanese branded “Kobe Beef” ...
Dubai Festival City marks successful first ever Nike+ Run Club edition
Bean Body's Quick Guide To Men's Exfoliation
Saeed & Mohammed Al Naboodah Group Celebrates 60 Years of Excellence
Tommy Hilfiger celebrates the essence of ‘Classic American Cool'
Give Your Mother the Gift of Time With D1 Milano
Get Your Weekend Entertainment Fix at Boxpark
His Excellency Dr Thani Al Zeyoudi Chairs First Meeting of UAE Council for Clima...
Classically elegant and stylish, the titanium mechanical NJ0090-13P makes a defi...
British Snowboard sensation Jamie Barrow breaks Guinness World Record for faste...
Excalibur Limited Editions launched to commemorate Kuwait National Day
‘First Aid Training' for Mental Health at The LightHouse Arabia
Sharjah Police Workshop Emphasises Innovation Benefits for All
John Lewis Home for Timeless Designs
French Electricity expertise to be showcased once again this year at Middle East...
Ministry of Climate Change and Environment and Majid Al Futtaim Announce MoU to ...
GreenParking EV Network to power electric vehicle across UAE and Oman
MENA region U.S. egg import value grows 73% in 2017
City Walk Hosts UAE's First Spring Festival Parade
Emirates SkyCargo transports first space satellite manufactured in the UAE
Hanadi Al Suwaidi: Zayed Al Nahyan Established Innovation by Unifying UAE
Celebrity Master Chef Mr Sanjeev Kapoor visits Al Maya booth at Gulfood 2018
Year of Zayed: An Exceptional Watch for an Exceptional Event
Ministry of Climate Change and Environment Launches Awareness Campaign for the I...
Jebel Ali Free Zone Food and Beverage Sector Records 12% Growth in 2017
Chinese TV Brand TCL Challenges Top Global Players
Celebrity Make-up Master-classes Make MyBeautyFest A Must!
Inviting all Parents and Babies for a Fun Weekend with Johnson's® at JBR Walk
Global automotive aftermarket manufacturers gear up for robust business growth a...
Samsung Electronics Unveils a Simple, Seamless and Intelligent IoT Experience at...
Nikai's search for best legacy recipe makes three Dubai residents winners
His Highness Sheikh Mohammed bin Rashid Al Maktoum Calls for 7th Edition of Worl...
Pure Health to operate National Unified Medical Records program