Express your Brows. Create Your Shape.
Dubai, UAE, June 4, 2017: Whether natural or designed, the eyebrows are essential to well-balanced makeup results. They are key to your face and your eyes' definers. Grooming brows is no easy task; it requires a perfect routine, using the best tools, tips and techniques.
In view of this need, MAKE UP FOR EVER - the professional go-to brand in makeup suited for artists, professionals and everyday women alike – re-launches its BROW SHOW, which marks the introduction of two new eyebrow products: BROW GEL, the tinted brow groomer, and BROW PENCIL, the precision brow sculptor.
Whether you simply want to fill in, redefine or transform - THE BROW SHOW delivers a range of tools with a diversity of textures and shades that help design your brows. Different products work with different styles and provide your desired look - from natural to sophisticated, from subtle to bold. THE BROW SHOW perfectly creates your ideal shape, giving full expression to each individual personality.
THE BROW SHOW already includes four more star-products, namely: PRO SCULPTING BROW PALETTE - the 4-in-1 eye makeup signature palette, BROW LINER – the Intense brow definer, the timeless star product: AQUA BROW - the long-lasting, smudge-proof eyebrow corrector, and PRO SCULPTING BROW - the 3-in-1 Brow Sculpting Pencil.
MAKE UP FOR EVER BROW SHOW RANGE consists of:
BROW GEL (New)
The Tinted Brow Groomer
BROW GEL is a product that helps coat and even the brows, for a sleek, precise look that is naturally enhanced and under control.
The BROW GEL formula is fiber-enriched to enhance brows. The innovative formula features:
- COATING FIBERS. The easy-to-apply gel formula contains an acrylic polymer and fibers that set the brow hairs while giving them volume.
- INTENSE PROTECTION A red algae extract with high mineral content helps strengthen brow fibers.
- LUMINOUS COLOR Mica procures radiant color through reflection of light, while added glycerin develops the coloring intensity of pigments and pearlescent agents.
For flawless results, MAKE UP FOR EVER has created a brush that keeps brows in perfect condition. The asymmetrical BROW GEL brush offers precise application, with a slanted tip that perfectly combs through brow hairs and a flat end that distributes the gel.
BROW GEL is available in 5 shades, for everyone to match their natural brow tone.
BROW PENCIL (New)
The precision brow sculptor
BROW PENCIL evens out color, fills in sparse areas and completely transforms brows' shape and intensity. MAKE UP FOR EVER has developed BROW PENCIL, to create an individual brow look with just a few pencil strokes.
The BROW PENCIL formula offers a perfect balance of waxes and pigments to ensure accurate, long-lasting, intense color, while the silica powder ensures easy application with high-precision results. Most of the BROW PENCIL shades contain up to 30% waxes and the complex of castor and Japanese waxes improves product wear. Most of the BROW PENCIL shades contain nearly 30% of pigments for optimal even-toned color results.
The innovative BROW PENCIL tip is asymmetrical, which makes it easier to create different brow looks. The wide end distributes color with various degrees of intensity, while the fine tip ensures precise application to sparse areas. BROW PENCIL remains asymmetrical, even after sharpening.
BROW PENCIL is available in 5 shades.
BROW LINER, water-based with a highly-pigmented texture, offering an innovative way of defining brows inspired by pros, via its small and precise strokes, hence giving your brows a natural to sophisticated finish, as per your need.
Its blend-able, smooth texture makes it incredibly easy to intensify the color freely to achieve the look you want, coupled with its long-lasting and water-resistant formula that renders it absolutely smudge-free all-day long.
Available in 5 shades to match your natural hair color.
AQUA BROW, which is a long-lasting, smudge-proof eyebrow corrector that fills, defines and lengthens brows.
Its creamy gel texture gives an even, natural result to a tattoo effect with a long-lasting hold under all conditions (water, heat, etc.).
Aqua brow is available in 7 shades.
PRO-SCULPTING BROW PALETTE
The striking PRO-SCULPTING BROW PALETTE offers on-the-go techniques for correcting, shaping and defining your eyebrows, absolutely essential to flawless eye makeup results.
Available in 2 harmonies to answer all women's hair colors, the palette consists of:
- 3 wet & dry eye brow powders, from light to dark shades, to play with intensity and precision; A matte highlighter - Brow wax for naturally groomed hair - A quality double-ended applicator made of a brush & a spoolie.
PRO SCULPTING BROW
PRO SCULPTING BROW is a 3-in-1 Pencil that perfectly fills the hair, and is specifically designed to contour and sculpt brows, giving you a matte, powdery finish in 3 easy steps.
- The slanted edge colors and defines.
- The brush combs and sculpts.
- The sponge tip highlighter adds natural light for perfectly sculpted brow.
PRO SCULPTING BROW is available in 5 shades.