GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share

It doesn't matter how you get there. What's important is that you go.

Dubai, UAE, May 17, 2017: In Q4 2016 TUMI, the leading international brand of premium travel, business and lifestyle accessories, launched 19 Degree, the brand's first-ever aluminum luggage collection. A masterful combination of form following function, 19 Degree, the pinnacle of travel gear; an element of luxury and innovation elevates not only your journey, but who you are.

To coincide with the product launch TUMI released a global campaign geared towards “The Modern Explorer” – appreciators of craft and design who are always looking to be inspired and explore something new. TUMI posed the question, what is your perfect journey and sent a unique cross section of respected individuals on them.

In 2017 TUMI is building on this unique group of influencers, and journeys, from the inspiring 2016 cast by weaving in the following creatives:

  • Linda Rodin – Style icon and beauty entrepreneur goes back to Sicily, the place that inspired her own skin care line, Rodin, and sparked the face-oil trend
  • CL – Recently named one of Business of Fashions 500 most influential people. CL, a K-Pop phenom and muse to many fashion designers travels to the Blue City to seek inspiration
  • Alex Atala - A two-Michelin Star Chef whose restaurant was rated 4th best restaurant in the world
  • Russell Westbrook - An American professional basketball player who is known on the court for his skills and off the court for his style

2016 Cast

  • Lewis Hamilton – Three-time Formula One World Champion
  • Nick Fouquet – CFDA Designer and LA-based celebrity hat maker
  • Camille Rowe – French/American model
  • Mark Gonzales - Pro-skateboarder (pioneered street skateboarding)
  • Sunny Wang- Actor, Model, and Philanthropist

The Journey campaign focuses on the individualized perfect journeys of various respected influencers of their trades; all of which have their own destination in mind. The campaign will run globally on various social channels, including Facebook and Instagram, OOH and Digital.

“This campaign explores elevating yourself as an individual. We're following a cross section of fascinating individuals to understand what moves them, by taking us on their perfect journey,” said Heather Gorman, VP of Marketing at Tumi. “Every journey is different, every film looks and feels different, should be different. These journey's challenge, inspire, ground, liberate us to continue pursuing life.”


Posted by : GoDubai Editorial Team
Viewed 11328 times
Posted on : Wednesday, May 17, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Travel in style with these summer essentials from ban.do, Ted Baker, Tatty Devine & Happy Jackson
Next Story : Stunning New Collections from Jaguar and Land Rover
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
LG's Connected Technology Puts the World at Your Fingertips During Your Holiday ...
LG's Connected Technology Puts the World at Your Fingertips During Your Holiday ...
Chloé eyewear - Vintage inspiration, luxurious details & a seventies feel.
Salvatore Ferragamo Eyewear New Collection
True Blue: Kiehl's Beloved Blue Herbal Formula Continues 50 Year Crusade Against Acne
LG OLED TV Wins Fourth Consecutive CE Week TV Shootout Title
UAE among the top spenders globally on beauty products forking out $239 per capi...
Bubble lines in mother-of-pearl and superluminova add sparkle to summer
Winners of Joyalukkas 60 KG gold, 60 days of winnings announced in last few days...
BAUME & MERCIER: A leather with a promising future for Petite Promesse
Chef Tarek Turns on a Cooking Masterclass in Dubai Using Fresh Australian Produce
Marks & Spencer Launches Back To School Collection - Rule Back to School
alice + olivia Fall Winter 2017
ICONIC launches the PRECIOUS perfume line
Zadig & Voltaire Fall Winter 2017: Men and Women
TKD Lingerie: Tips for a pain-free swimwear season in style from
LG HOM-BOT® Intelligence Rated Highest by Robotics Lab
Alstom presents to RTA a full size train Mock-up for the Route 2020 project in Paris
B4U Plus Ranked Top Asian Channel in The Middle East
Jurassic Watch - A 150-Million Year Heritage on Your Wrist
Beat the heat this summer with the must-have coolers and smoothies by 800 DEGREE...
Al Maya Group participates in Africa Big 7 Show
The Valuable Collection of the Late Sheikh Zayed bin Sultan Al Nahyan at Etihad ...
Abu Dhabi Summer Season Stakeholders Set for Emirate-Wide Programme of Entertainment
Cerruti 1881 unveils the latest Riomaggiore timepiece
First Cohort of Students Graduates from Emirates Institute for Banking and Finan...
Al-Futtaim Motors ushers low-carbon mobility through commercial vehicles
Regional Lighting Market Continues to Shine as Leading Global Player's Line Up f...
Judges announced for the 2017/18 International Woolmark Prize Indian Subcontinen...
UAE: The Ultimate Hub for Conferences & Exhibitions
The Mall at World Trade Center Abu Dhabi Offers Football Fans an Epic FIFA Club ...
New Jaguar E-PACE rolls into the record books
Launch of JAWHARA Heritage Jewellery Design Competition & Awards
Dubai Islamic Economy Development Centre Opens Nominations for 5th Edition of Is...
Bridgestone and Autopro launch tyre safety initiative to safeguard UAE's roads
Beat The Heat – Six Tips to Save Energy and Reduce Bills During Summer
Oman Insurance Company employees support patients in need of blood
Limited edition Chronoris celebrates Williams Racing's 40th Anniversary
NYU Abu Dhabi Engineering Faculty and StartAD Managing Director Ramesh Jagannath...
Masdar Institute's High-Performance Solar Absorber Aims to Make Solar Thermal Po...
Abu Dhabi Quality and Conformity Council Highlights Importance of Using Certifie...
Abu Dhabi University & Ministry of Community Development step-up collaboration i...
Awqaf and Minors Affairs Foundation to Sponsor Repair of Fire-damaged Family Hou...
Ulissi Snatches Second for UAE Team Emirates
World Brain Day: Pioneering procedure in London offers hope to UAE children with...
Documentary on Leonardo da Vinci by former Dubai-based artist gets international...
Dubai Islamic Bank Group 1st Half 2017 Financial Results
Digital Shadows lifts the lid on credit card fraud gangs cashing in on $24 billi...
Dubai International Hospitality Week Affirms Dubai's Pivotal Role for Region's H...
Discover the Happiness Desk at Al Wahda Mall, Abu Dhabi