GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

To be held on April 26th, 2017, in Dubai Knowledge Village, the invitation-only event is a hub for food service industry experts to showcase their know-how and engage with owners and operators in the field, addressing pressing industry issues and brainstorming key innovation points at the turn of the HORECA segment

  • The event is targeted towards Franchisors and Franchisees, Restaurant General Managers and Food Service business owners and operators
  • Ms. Anishkaa Gehani, MD of Yardstick Marketing Management will be hosting the opening note on The Secret Ingredients to Marketing Success
  • Mr. Kris Haggie, CEO of Roundup World, will deliver an address on everything one needs to know about Food Truck Licensing
  • A personal Q&A with Tahir Shah, Founder, Moti Roti, will take place at the close of the event
  • The Business series workshop is hosted by Middle East Food Forum, which was inaugurated early this year www.middleeasstfoodforum.com

Dubai, United Arab Emirates, April 23, 2017: Middle East Food Forum, the UAE's hub for all food service business owners and operators, brings back its Restaurant Leadership Business Series workshop for its third season with a Food Truck focus this time. A by-invitation event only, the Middle East Food Forum serves as an essential meeting place for food service business owners and operators to interact with industry experts, shed light on industry concerns and brainstorm new ideas and inspiration. With a focus this year on addressing the concerns of budding entrepreneurs and franchisers looking to begin their journey in the ever-growing Food Truck sphere in the region, the event targets food service business owners and operators.

The opening note on The Secret Ingredients to Marketing Success will be delivered by Anishkaa Gehani, Public Relations and marketing expert and founder of 360-degree Marketing solutions agency, Yardstick Marketing Management. The session will include real inspiration and frameworks required to create a successful food truck installation. This will be followed by a Food Truck Licensing seminar by Kris Haggie, the CEO of Roundup World and Executive Director of 54° East who will provide a low-down on the steps to a working Food Truck business, the who, what, where and how of Food Truck licensing and legalities. Followed by this, a 5-minute elevator pitch training will take place, with an end-note and Q&A thereon by Tahir Shah, Founder of Moti Roti, one of the first food trucks in Dubai, nominated the Best Food Truck What's On Awards, 2016.

Commenting on the upcoming event, Ms. Anishkaa Gehani, Managing Director, Yardstick Marketing Management said, “Food Trucks are the next big thing in the UAE with successful food trucks operating in various urbanlocations today. The trick to a thriving food truck business is not advertising, or marketing, or media outreach – it's the right mix of integrated marketing solutions for every kind of Food Truck. Its an honor to deliver the opening key note on this topic and my aim is to present thought-provoking case studies that have changed the face of F&B marketing globally.”

Mr. Kris Haggie, CEO, Roundup World, said, “The MEFF Restaurant Leadership Workshop is the perfect platform for generating lucrative business ideas, and I feel honored and exhilarated to be a part of the Middle East Food Forums' lineup of workshops and during this Food Truck Focused workshop we are aiming at providing real solutions to licensing and franchising options for Food Truckers. I look forward to shedding new light on this topic and hope for a positive response from our audience of young and novice minds in the field.”

Mr. Tahir Shah, Founder, Founder, Moti Roti, said, “We've had a beautiful journey in the UAE as one of the first Food Trucks that came up here, and the streak has really become a phenomenon. I think this opportunity is excellent for up and coming foodpreneurs to tap into their fullest potential. I hope my pitfalls and journey might be able to assist potential entrepreneurs and food truck managers to create a rewarding and profitable hospitality business.”

The Middle East Food Forum was launched in May 2016 with over 120 plus motivated and prominent food and beverage professionals, F&B thought leaders and food entrepreneurs. Held on May 3, 2016, with an aim to promote the learning culture in the UAE, the inaugural launch event saw maximum participation from likeminded individuals. The event extensively featured panel discussions and workshops, offering unique opportunities to share experiences, upgrade skills, build valuable connections, and explore ways to start, sustain, grow, or transform any F&B business.

Amidst senior industry professionals and start-ups, the workshop is a great platform for good exchange of ideas, where participants will get maximum clarity on issues concerning them.


Posted by : GoDubai Editorial Team
Viewed 13261 times
Posted on : Sunday, April 23, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : 8 Reasons Why you will never drink green tea again
Next Story : Godiva Ice Cream
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Max Mara: Iconic Coats - Manuela & Teddy.
Marina Rinaldi : Ashley Graham continues her role as the face of the brand for ...
Weekend Max Mara : The Pasticcino Bag - Fall/Winter 2017
Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge i...
LG Robots to Connect People for A Better Tomorrow
SAINT HONORE Charisma “Twist” for elegant lady
Vacheron Constantin Pays Tribute to the Middle East with Exclusive Overseas Time...
Exhilarating new Roger Dubuis pop-up boutique in the US
TAG Heuer's Globetrotter Exhibition Opens in Dubai Mall on September 15, As Part...
Michael Kors Collection Spring 2018 Fashion Show
Malabar Gold & Diamonds recognized as the ‘Superbrand' 5th time in a row by Supe...
Kate Upton, Ashley Graham, Andreea Diaconu, Skai Jackson and more in Michael Kor...
NMC Healthcare wins ‘Brand of the Year 2017' by Superbrands
MICHAEL Michael Kors Fall 2017 Nouveau Novelty Bags
Dubai Culture Takes ‘Dubai Next' to London Design Festival
New Balance Introduces the 574 Sport in Celebration of the Dubai Mall Store Opening
Glittering beauty set with diamonds - a true Gilda beauty
Introducing Malibu C and its Packets of Purity
A gift of beauty for new moms and moms-to-be
DeLaCour Reflect Tourbillon
Introducing the GUESS Jeans Fall 2017 Advertising Campaign
ZENITH DEFY LAB
The Academic Arrangement Between Wise Indian Academy and Bhavans
Boulevard One presents FESTIVE BOUTIQUE 2017
IPhone 8 and IPhone 8 Plus to Arrive at DU on September 23
BCG Report Reveals the Six Imperatives to Empower Women Leaders of Tomorrow in t...
DMC partners with Marasi News to further reinforce its excellence in the market
SOUQ.com partners with Honor to bring the beautifully brilliant Honor 9 exclusiv...
ENEC CEO Highlights Priorities of UAE Peaceful Nuclear Energy Program at WNA Sym...
Danube Properties Bags two prestigious awards this September
QNET Celebrates 19th Anniversary At V-UAE 2017 In Dubai
Hour Choice presents Scuderia Ferrari Primato Collection
Celebrate Halloween With Sass' Café's “Monday's Made Me” Haunted Dinner Party – ...
“Mohammed bin Rashid Space Centre” participates in the 68th International Astron...
The Italian Trade Agency spreads food culture through quality and authenticity a...
Full Steam Ahead as India's F&B Market Grows 24% Per Annum: GulfHost 2017 Opens...
Set sail for the Yas Marina Boat Festival
Awqaf and Minors Affairs Foundation Inaugurates His Excellency Ahmed Ali Al Abdu...
UAE Toastmasters community to host the World Champion of Public Speaking
Four Strategic-level Government Agencies Move to Dubai Design District
TASC Outsourcing launches TascTemp, region's first online hiring portal for temp...
Azure Beach opens its doors taking guests straight to the heart of the Mediterranean
ADNOC Distribution Completes the Second Phase of the Officers City Service Stati...
Technology not a Substitute for but a Value Add to Business
Middle East Arthritis Foundation Will Host Its Annual UAE Event to Support Peopl...
Fifth HKTDC Lifestyle Expo in Dubai Opens Monday
Discover the World's Leading Innovative Technology Solutions at GITEX Technology...
ADNOC Distribution launches ‘Back-to-School' promotion
Gourmet Gulf Raises AED 150,000 for children to ‘Make-A-Wish'
DeG wins Excellence Award for Arab Government Achievements