GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

To be held on April 26th, 2017, in Dubai Knowledge Village, the invitation-only event is a hub for food service industry experts to showcase their know-how and engage with owners and operators in the field, addressing pressing industry issues and brainstorming key innovation points at the turn of the HORECA segment

  • The event is targeted towards Franchisors and Franchisees, Restaurant General Managers and Food Service business owners and operators
  • Ms. Anishkaa Gehani, MD of Yardstick Marketing Management will be hosting the opening note on The Secret Ingredients to Marketing Success
  • Mr. Kris Haggie, CEO of Roundup World, will deliver an address on everything one needs to know about Food Truck Licensing
  • A personal Q&A with Tahir Shah, Founder, Moti Roti, will take place at the close of the event
  • The Business series workshop is hosted by Middle East Food Forum, which was inaugurated early this year www.middleeasstfoodforum.com

Dubai, United Arab Emirates, April 23, 2017: Middle East Food Forum, the UAE's hub for all food service business owners and operators, brings back its Restaurant Leadership Business Series workshop for its third season with a Food Truck focus this time. A by-invitation event only, the Middle East Food Forum serves as an essential meeting place for food service business owners and operators to interact with industry experts, shed light on industry concerns and brainstorm new ideas and inspiration. With a focus this year on addressing the concerns of budding entrepreneurs and franchisers looking to begin their journey in the ever-growing Food Truck sphere in the region, the event targets food service business owners and operators.

The opening note on The Secret Ingredients to Marketing Success will be delivered by Anishkaa Gehani, Public Relations and marketing expert and founder of 360-degree Marketing solutions agency, Yardstick Marketing Management. The session will include real inspiration and frameworks required to create a successful food truck installation. This will be followed by a Food Truck Licensing seminar by Kris Haggie, the CEO of Roundup World and Executive Director of 54° East who will provide a low-down on the steps to a working Food Truck business, the who, what, where and how of Food Truck licensing and legalities. Followed by this, a 5-minute elevator pitch training will take place, with an end-note and Q&A thereon by Tahir Shah, Founder of Moti Roti, one of the first food trucks in Dubai, nominated the Best Food Truck What's On Awards, 2016.

Commenting on the upcoming event, Ms. Anishkaa Gehani, Managing Director, Yardstick Marketing Management said, “Food Trucks are the next big thing in the UAE with successful food trucks operating in various urbanlocations today. The trick to a thriving food truck business is not advertising, or marketing, or media outreach – it's the right mix of integrated marketing solutions for every kind of Food Truck. Its an honor to deliver the opening key note on this topic and my aim is to present thought-provoking case studies that have changed the face of F&B marketing globally.”

Mr. Kris Haggie, CEO, Roundup World, said, “The MEFF Restaurant Leadership Workshop is the perfect platform for generating lucrative business ideas, and I feel honored and exhilarated to be a part of the Middle East Food Forums' lineup of workshops and during this Food Truck Focused workshop we are aiming at providing real solutions to licensing and franchising options for Food Truckers. I look forward to shedding new light on this topic and hope for a positive response from our audience of young and novice minds in the field.”

Mr. Tahir Shah, Founder, Founder, Moti Roti, said, “We've had a beautiful journey in the UAE as one of the first Food Trucks that came up here, and the streak has really become a phenomenon. I think this opportunity is excellent for up and coming foodpreneurs to tap into their fullest potential. I hope my pitfalls and journey might be able to assist potential entrepreneurs and food truck managers to create a rewarding and profitable hospitality business.”

The Middle East Food Forum was launched in May 2016 with over 120 plus motivated and prominent food and beverage professionals, F&B thought leaders and food entrepreneurs. Held on May 3, 2016, with an aim to promote the learning culture in the UAE, the inaugural launch event saw maximum participation from likeminded individuals. The event extensively featured panel discussions and workshops, offering unique opportunities to share experiences, upgrade skills, build valuable connections, and explore ways to start, sustain, grow, or transform any F&B business.

Amidst senior industry professionals and start-ups, the workshop is a great platform for good exchange of ideas, where participants will get maximum clarity on issues concerning them.


Posted by : GoDubai Editorial Team
Viewed 8656 times
Posted on : Sunday, April 23, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : 8 Reasons Why you will never drink green tea again
Next Story : Godiva Ice Cream
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Introducing Parfums De La Bastide, an Artisanal Maison de Parfum inspired by Pro...
Grand Optics Exclusive: MARNI eyewear collection
Chaumet - Imperial Splendours, The Art of Jewellery Since the 18th Century
Gold Collagen® to Launch in Dubai, May 2017
Azraq, the world's first refugee camp powered by renewable energy
LG showcases a future of multiple savings with trendsetting smart homes
Aab Modest Wear Launches in the UAE
Dubai's largest Ramadan Night Market is Back!
Kiko Milano Launches Tropic Heat - A Collection Full of Energy, Colour and Vibrancy
Lexus Unveils All-New LC luxury Coupe to Open a New Chapter in Brand History
Brand New Flagship ZIPPY store Opens in Dubai Mall Today
Celebrate the Joy of Ramadan with IKEA'S Latest Collection
Wella Koleston: Get ready for an Eid celebration that shimmers bright with color!
Travel in style with these summer essentials from ban.do, Ted Baker, Tatty Devin...
MICHAEL KORS Mens' Accessories
Stunning New Collections from Jaguar and Land Rover
Perfecting the Journey with TUMI 19 Degree Global Campaign
Esposa Privé's Ramadan Collection Lands in Dubai & Abu Dhabi
Celebrate the Warmth of Ramadan With Graceful Shades from Baume & Mercier
Exotic Perfume Worth Over AED 608,000 a Bottle Draws Fragrance Buffs at Beautywo...
EUROSTAR Group expands its beauty and personal care product portfolio
Siemens partners with SACGC to boost industrial technology skills in Kuwait
Sony Mobile Xperia XZ Premium available for pre-order online and in stores in UAE
Bubble 42 Juliette Jourdain - The Girl with the Pearl Bubble
Dubai Chamber announces winners of Dubai Smartpreneur Competition
Volvo Cars partners with Google to build Android into next generation connected cars
Pamper Your Loved Ones This Ramadan With Les Classiques Fragrances, a Timeless C...
Carl F. Bucherer Manero PowerReserve
Growing focus on healthy & balanced meals, festivities, is the new spirit of Ram...
LG Electronics Announces Google Home Compatible Appliances
The world's first SOAPENIR, is the ultimate Ramadan gift for loved ones
The Modern Designs of West Elm's New Summer Collection Unveiled
Nikai introduces the 75 inch Smart LED TV
DeLaCour Crafts a Resplendent Salute to Women with the Passion
SAINT HONORE Charisma Twist
Ulysse Nardin Marine Regatta
REDTAG Releases Its Limited Edition Ramadan Collection for the Perfect Chic Yet ...
End your fast in style and true culinary brilliance with Cocoa Kitchen
HH Sheikh Ahmed Opens Airport Show 2017 on Robust Growth in Aviation
Start every morning with a happier and cuddlier baby with the new and improved P...
Abu Dhabi Ports Prepares to Conduct Joint Emergency and Crisis Response Exercise...
Conares CEO receives DP World chairman
The Ministry of Community Development and Image Nation Abu Dhabi Collaborate to ...
Saqr Port purchases additional tug boat to support expansion plans
Barwa Bank honored as “Leading Bank in Islamic Services and Products in Qatar” b...
Emirates Post Group Appoints Chief Happiness & Positivity Officer
Global Mega Trends Impacting the Region's Hospitality Sector will be a Focal Poi...
Home Centre Collaborates with Mawaheb Art Studio on Limited-edition Ramadan Coll...
UAE Dirham celebrates 44 years
Revolutionary Mineral Based Skincare Brand Launches into the UAE