GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share
TRESemme Hair Academy Launches in Arabia with Georges Mendelek and Alanoud Badr

Dubai, UAE, April 19, 2017 - The first ever TRESemmé Hair Academy was launched on April 18th in Warehouse Four, Al Quoz, Dubai, UAE. Exclusive invites were sent to senior hairstylists from elite salons all across Dubai to attend a full day workshop conducted by TRESemmé experts/ambassadors - Georges El Mendelek - one of the most sought-after celebrity hairstylists from Lebanon and Alanoud Badr (Fozaza) - a hugely popular fashion designer and fashion influencer.

The TRESemme Hair Academy aims to bring all those hairstyles we see at NYFW, and the likes, which seem so hard to achieve, easily accessible in 7 minutes through this initiative.

The workshop consisted of masterclasses held by both Georges and Alanoud. Georges' masterclass was all about hairstyling techniques with a special focus on braids whereas Alanoud's masterclass gave the attendees an insight into how hair and fashion come together to create a look that's truly iconic. The masterclasses were given to top salon stylists as this is TRESemmé's way to reach to its customers. The customers of the brand go to these stylists to do their hair and if their stylist create the perfect look with TRESemmé, so can they!

After both the masterclasses, various elimination tasks were held and the group of attending stylists was boiled down to only six finalists. These finalists had to then create a day look and a night look based on everything they had learned from the experts. Clothes were provided by Desigual - a Spanish clothing brand known for its patchwork designs, intense prints, innovative graffiti art and asymmetrical designs. The brand is available in stores all across Dubai, including Dubai Mall and Mirdiff City Centre. Makeup was provided by Misslyn Arabia (available in Paris Gallery and online via their Instagram page).

The final twelve looks were then showcased in a fashion show and the winner Sugandh Dariya was selected by Georges and Alanoud. The whole event was live streamed on Facebook and Twitter reaching audiences in the UAE, Kuwait , Oman and Bahrain.

The chosen winner gets to be a part of the TRESemmé hairstyling TRES squad at the New York Fashion Week Fall/Winter 2017 working with some of the biggest names in the world of fashion.




Posted by : GoDubai Editorial Team
Viewed 40364 times
Posted on : Thursday, April 20, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : The 2nd edition of Modern Woman Show opens at Dubai World Trade Centre
Next Story : Nautica Spring 2017 Collection
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
SOUQ.com to Launch Half a Million Deals for White Friday 2017
Give the Gift of Beautiful Hair with SHOW Beauty
PLAY FOR PEACE, Spread Good Vibes this Christmas
Roja Parfums ELYSIUM - Now available at Paris Gallery in UAE
Runway Dubai Wrapped up an inspiring star studded event with iconic designer, Wa...
Six pairs of Emirati siblings marched together at Skyline's 27th Graduation Ceremony
FOREO: Futuristic Gifting Ideas
Infinix Launches Zero 5 in Dubai in Partnership with Souq.com
Santa Claus is coming to town on a festive Graham Chronofighter Vintage Nose Art Ltd
Stylish automatics from CITIZEN made for the special occasion
Alpha Assured Assistance (AAA) Loyalty Program to ramp up loyalty landscape in t...
Tub Of Butter Celebrates First Birthday with 1 Dhs Coffee
SOUQ ramps up operations ahead of White Friday Sale
SAINT HONORE Celebrates the UAE's 46th National Day with a Limited Edition Hauss...
Experience the best of Korean beauty with Missha
Make Room for Play and Celebration With IKEA During Dubai Design Week
Dubai RAK Diabetes Center launches Dhs 1 Diabetes screening for residents
50 Years of Puma Suede: PUMA Brings It for the Culture With the B-boy Pack
Dubai Shines as Global Industry Descends on Vod Dubai International Jewellery Show
Godiva Arabia opens its 17th branch in the UAE
Premium Beverages Maker Hielo Beverages India Forays into Dubai(UAE)
H.H. Sheikh Hamdan bin Zayed Al Nahyan Tours the Barakah Nuclear Energy Plant
Chattels & More returns to Downtown Design showcasing limited edition pieces whi...
Dubai Sports Council Championship for Football Academies set for a “bigger and b...
Toyota goes Xtreme with Land Cruiser, FJ Cruiser and Fortuner
Dubai Festival City Reveals Highlights of the Dubai Fitness Challenge Closing Ce...
Wataniya Airways to add 25 A320neo Family aircraft
Fashion Forum by College of Fashion Design (CFD)
Dubai Customs' Smart Refund initiative to the finals of “Smart Government” program
ADFD, IRENA Open New Round of Funding for Renewable Energy Projects in Developin...
Schneider Electric at ADIPEC 2017: Real-time Data to Revolutionise Oil and Gas I...
ADSB successfully expands into oil and gas industry despite low oil prices
Better Life launches new retail strategy focused on kitchen appliances
Dubai non-oil foreign trade increases by 13% year-on-year in the third quarter o...
New Intelligent Huawei Phone Wows UAE's Most Stylish at Arab Fashion Week
Non-Muslims to secure inheritance distribution through RAK ICC registered Wills
Khalifa University Showcases Research Projects in Oil and Gas Sector at ADIPEC 2017
Steel Alliance Against Counterfeiting: “Risks posed by counterfeiting put the wh...
Schneider Electric at ADIPEC 2017: Real-time Data to Revolutionise Oil and Gas I...
2XL captures the essence of vintage living with Prague Sofa set
Augmented Reality safety glasses eye Middle East debut at Intersec 2018
Quantum Eurostar to implement the largest ESCO project in the UAE leisure and en...
Aston Martin at the 2017 Dubai International Motor Show
Lexus launches reimagined flagship, all-new 'LS' in the UAE
Pure Health adopts latest SAP solutions
2018 Camry Hybrid Electric Vehicle makes appearance at the 2017 Dubai Internatio...
Huawei Unveils Proactive Security System at RSA 2017 Abu Dhabi to Build a Road t...
Dubai Airshow 2017 Welcomes Industry Firsts and Innovations
HUAWEI Mate 10 Pro arrives in the UAE to begin new era of Intelligent Smartphones
Ministry of Education Partners With British Agency to Uphold Quality Assurance i...