GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

When nature's raw power becomes a refined experience

Dubai, United Arabic Emirates – April 13, 2017: Now, you can have it all because Kérastase means never having to compromise. The Professional Brand has launched its new and natural Aura Botanica line in the GCC. The specially crafted haircare range is designed for the woman who believes that responsibility is a must, performance is a right and glowing, healthy hair is the essence of self-expression. More than simply natural, Aura Botanica transforms nature's raw power into a refined haircare experience.

The Aura Botanica range was introduced to the region at a soiree held in the natural settings of The Farm in Al Barari on April 10th 2017. The day also included a session to showcase the luxurious range to professional hairdressers, and train them on methods for the best results. Aura Botanica does away with the traditional compromise between luxury, performance and natural origins. It combines all three attributes in a line of high-performing products for healthy glowing hair.

In its quest for true naturality, the Aura Botanica line is 98% comprised of natural origin ingredients such as Samoan Coconut and Moroccan Argan oil. The products eschew common artificial additives like sulfate, silicon and paraben compounds. The brand offers true performance through active ingredients that have been scientifically proven to deliver 48 hours of durable nutrition, and 72 hours of anti-frizz protection to all sorts of hair. Aura Botanica products have been tested for their ability to deliver healthy glowing hair that is up to 4 times shinier than competing benchmarks.

“We've designed Aura Botanica to answer customer demands for more natural products that combine effectiveness with quality. Our customers also care deeply about sustainable consumption that reduces the burden on the planet. Kérastase is committed to naturality combined with personalized and sustainable luxury. The Aura Botanica brand uses 97% biodegradable formulas appealingly packaged in designs made of recycled (PCR) material. Some products come packaged in containers crafted from 100% PCR plastic,” said Theresa Assi, General Manager, Professional Products Division, L'Oréal Middle East.

Aura Botanica unlocks true luxury by crafting indulgent sensorial textures enriched with a fine custom fragrance. Whether at home or at the salon, each wash carries great benefits and results. Kérastase not only curates exceptional service experiences by bringing its products and expertise to hairdressers across the region, but also offers customers the chance to create luxurious rituals at home.

Because a woman's hair is an intimate expression of her identity, Kérastase proposes very personal care for exceptional hair. It is a commitment to bring every woman the absolute best in individualized hair care. Combining the dedication of the world's most experienced hairdressers with the knowledge of scientific teams working at the forefront of hair research. All of these talents are focused on one thing: the beauty of women's hair.


Posted by : GoDubai Editorial Team
Viewed 13597 times
Posted on : Thursday, April 13, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Wake Up to Healthier, Hydrated Nails: Sally Hansen Launches Moisture Rehab™ Overnight Nail Serum
Next Story : Volume Reveal mascara Ultra Black Collection
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Chloé eyewear introduces the new "Nola" sunglasses collection
Middle East and African beauty and personal care market to grow to US$34.5 billi...
Global Innovations on its first day of success during the Arabian Travel Market 2017
TRESemme Hair Academy Launches in Arabia with Georges Mendelek and Alanoud Badr
Alice + Olivia by Stacey Bendet takes over the W Café Doha
Nautica Spring 2017 Collection
ArabianTravel Market: New partnerships and tailored services for Middle Eastern ...
Mövenpick Hotels & Resorts' Pakistan Presence Blooms as Firm Signs New Prop...
MASSIMO DUTTI SS17 inspires an essential piece for Massimo Dutti women
Tame Your Beard with The Art Of Shaving
Introducing the First Collection of Luxurious Oriental Scents from Juicy Couture
Michael Kors Collection Transeason 2017
H.H. Sheikh Ahmed lays foundation stone of Silicon Mall at Dubai Silicon Oasis
TAG Heuer announces its partnership with Dubai at Arabian Travel Market 2017
8 Reasons Why you will never drink green tea again
Godiva Ice Cream
Doha Bank achieves 2.9% profit growth with impressive ratios
Joyalukkas Opens a world of choice in Al Ahsa
Roderer's RFID-blocking wallets
Jewel Corner Opens Kiosk In The Heart of Sharjah, At Mega Mall
Artificial Intelligence and LG's Robotic Technologies are set to change the way ...
Stadium's Outfit of the Week: Speedo swimwear
Malabar Gold & Diamonds opens its 175th showroom in Nagercoil, Tamil Nadu, India
MG E-motion Concept Makes World Premiere at the 17th Shanghai International Auto Show
Chronoswiss Flying Regulator Wins Coveted Red Dot Design Award
Dubai Municipality Opens First UAE Foodbank Branch
World Premiere – New BOVET Timepiece
The 2nd edition of Modern Woman Show opens at Dubai World Trade Centre
Arabian Automobiles Company Announces ‘Buy Now Pay Later' Scheme
Sheikh Nahayan Mabarak Al Nahayan Inaugurates 18th Annual Regional Audit Conference
Mobile Doctors 24-7 introduces unique digital healthcare solution as part of Dub...
Doha Bank Hosts Its Annual ‘Beach Clean-up' Event to Celebrate the Earth Day in ...
Fa Soft & Control
Al Maryah Island to Showcase its Hospitality, Dining and Celebrations Offering a...
Third Edition of TOP CEO Awards 2017 Announces Winners
Global travel & tourism sector eyes Dubai as ATM opens its doors
Upcoming Abu Dhabi Development Takes Centre Stage During Cityscape Abu Dhabi for...
Growth of 11.8% in Ras Al Khaimah's Foreign Trade in 2016
Renault Trucks' Ultra-Tough, New K Xtrem Arrives in the Middle East
AUD Wins Microsoft's UAE Imagine Cup 2017
Dubai Hospital Performs Complex Heart Surgery
Dubai Festival City to launch new major show – IMAGINE, A Child's Dream
Al Qudra Showcases Authentic and Modern Future Projects at Cityscape Abu Dhabi 2017
UBF Hosts Meeting with SWIFT's Regional Chief Executive to Discuss Key Payments ...
M.E. Offshore Activity Bucks Global Downward Trend with 2.6% Increase
Henkel Reports Strong Performance in Fiscal Year 2016; Middle East and Africa Re...
SAINT HONORE Opera- Floral Elegance
Paris Gallery Celebrates 20 years of Retail Excellence with BIG Discounts
Abdullah Ammar Crowned Winner of Arab Reading Challenge in Egypt
Middle East Arthritis Foundation Launches Arthritis Self-Management Program