GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share
Schwarzkopf Professional unveils Essential Looks Spring/Summer 2017 along with it's New BLONDME Range

Dubai, UAE – 11 April, 2017: Schwarzkopf Professional, a global leader in professional hair care, unveiled yesterday “The Essential Looks Spring/Summer 2017” at Sofitel Hotel, Dubai. Essential Looks celebrates hairdressers' passion for hair, fashion, the future and encapsulates it into a luxuriously glossy trend book, a digital app, a breath-taking catwalk show and a stage event featuring live cuts and colours.

Taking inspiration from international fashion runways, Essential Looks condenses the looks into distinct trends that are incredibly diverse, each set to ignite creative hairdressers' imaginations. Essential Looks has a proven track record in translating catwalk couture into reality and is now celebrating its entry into the UAE market.

Commenting on the launch of Essential Looks Spring/Summer 2017, Alexander Kiryliuk, Schwarzkopf Professional International Ambassador said, “Instilling the right training and skills is the fundamental growth driver of our industry. Through ‘Essential Looks Spring Summer 2017', we aim to showcase and educate the hairdressers' community about seasonal trends; along with holistic training that helps inculcate basic skills and knowledge to become a better hairdresser. The Essential Looks show is not just our image driver, exclusively developed by Schwarzkopf Professional, this single asset will help keep hairdressers at the head of a dynamic curve!”

The hair care giant features three distinctive hair styles this season:

  • OPULENT – Modern glamour inspired by the renaissance art
  • BEAT ICON – Urban cool with laidback confidence
  • COLORAMA – Grungy punk meets a colour explosion

Along with the Essential Looks Spring/Summer 2017 unveil, Schwarzkopf Professional also launched the new BLONDME range which is THE seasonal tool for change from the renowned brand, delivering desirable style direct to the salon door in a usable, accessible format that empowers. The last decade has established BLONDME as the go to product showcasing just how many hues, tones and colours blonde can entail. It is the range that redefined how one thinks of blonde.

“Blonde is simply iconic,” said, Andy Smith, Schwarzkopf Professional Creative Director, “Blonde is femininity, blonde is glamour, blonde is an attitude; but above all, blonde is iconic, and true iconic blondes can only be created by hairdressers with technical expertise and unlimited creativity.”

With the re-launch of BLONDME, the ultimate lightening color and care collection for top-quality blondes, Schwarzkopf Professional empowers hairdressers to create the most sophisticated and timeless shades of blonde with an unparalleled level of perfection.




Posted by : GoDubai Editorial Team
Viewed 42407 times
Posted on : Tuesday, April 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Hydrate and protect your skin from pollutants with Nip+Man's Daily Power Moisturiser
Next Story : A Drop of Beauty from The Organic Pharmacy
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
RUNWAY DUBAI creates a new buzz campaign for fashion tourism
Time for Some AIGNER Love
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius
Gift gorgeous skin this festive season.
BOSS watches presents Navigator Collection
Absolutely Rejuvenated Skin to Start the New Year
Coach Women's Lex Stainless Steel Bracelet Watch Collection
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai
Step into 2018 with skinade & slow down the signs of ageing
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the ...
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena ...
With the Increasing Trend of Grooming Among Men, Kaya Skin Clinic Launches an Ex...
SUC Conducted the 10th CEO Lecture Series
Nouveau Lashes & Beauty – The Aftercare Range
LG bets high on Premium TV Market with industry leading OLED Technology
Together for Egyptian Cinema: A Million happy viewers
The First “Dilmah Silver Jubilee Gourmet” in a Middle East Hotel Opens in Pullma...
10 years on Bremont refreshes ALT1-P range
Dubai-based teen star Polina Butorina releases her debut album ‘Ocean of Emotions'
Lg V30+ Launches in the Uae and Makes Its Way Into Customers' Pockets and Lives
Sleigh your style with women'secret's festive collection
Over 200 developers across India participate in CREDAI's Indian Property Show
LPG Endermologie provides tips for you to stay healthy and glowing inside and out
Party Season Essentials at Paris Gallery
Saint Honore presents the distinguished Haussmann for men in an elegant avatar
Switzerland wins a Good Design Award for the first chronograph-watch in history
du Opens New Business Centre Facility at Jebel Ali Free Zone (Jafza)
Win 3000 Dollars with Splash
DIFF Closes With Full Force on the Red Carpet
Festive and NYE Happenings at Tub of Butter
Lacoste Introduces Motion Collection
MEPRA announces winners of its 2017 awards
Joyalukkas the World's Favourite Jeweller Now Launches in South Extension, Delhi
Al Tayer Motors Celebrates 100 Years of Ford Pick-up Trucks
Registration Opens for the Fazza Championships for Falconry 2018
DIFF Welcomes Robert Bosch Stiftung to the Festival's 14th Edition
SOUQ launches “Amazon Global Store” bringing over a million global products to t...
Ring in the New Year with Ramada Plaza Jumeirah Beach in JBR at Fogueira, Speake...
Joy of Christmas Feast with TWG Tea
De'longhi Bean-to-cup Coffee Machines
Saxo Bank 2018 Outrageous Predictions: 2018 will be a true roller coaster ride c...
Huawei's ultimate gift guide for the 2017 Holiday Season
The First PappaRoti Boutique opens its doors for a luxurious experience at Emir...
The du Youth Council Holds a Volunteering Day at Al Ain Zoo with People of Deter...
El Sur - Christmas Eve, Christmas Day and New Year Offers
HydroPeptide Anti-Aging Skin Care Launches in UAE
Nissan teams up with Desailly and Basler to set fans ultimate Challenge
Step into Lili Miro's World of Luxury for Men
Etihad Airways Introduces Second Daily Flight to Jordan
Stars Grace the Red Carpet for DIFF's Opening Night