GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share
Schwarzkopf Professional unveils Essential Looks Spring/Summer 2017 along with it's New BLONDME Range

Dubai, UAE – 11 April, 2017: Schwarzkopf Professional, a global leader in professional hair care, unveiled yesterday “The Essential Looks Spring/Summer 2017” at Sofitel Hotel, Dubai. Essential Looks celebrates hairdressers' passion for hair, fashion, the future and encapsulates it into a luxuriously glossy trend book, a digital app, a breath-taking catwalk show and a stage event featuring live cuts and colours.

Taking inspiration from international fashion runways, Essential Looks condenses the looks into distinct trends that are incredibly diverse, each set to ignite creative hairdressers' imaginations. Essential Looks has a proven track record in translating catwalk couture into reality and is now celebrating its entry into the UAE market.

Commenting on the launch of Essential Looks Spring/Summer 2017, Alexander Kiryliuk, Schwarzkopf Professional International Ambassador said, “Instilling the right training and skills is the fundamental growth driver of our industry. Through ‘Essential Looks Spring Summer 2017', we aim to showcase and educate the hairdressers' community about seasonal trends; along with holistic training that helps inculcate basic skills and knowledge to become a better hairdresser. The Essential Looks show is not just our image driver, exclusively developed by Schwarzkopf Professional, this single asset will help keep hairdressers at the head of a dynamic curve!”

The hair care giant features three distinctive hair styles this season:

  • OPULENT – Modern glamour inspired by the renaissance art
  • BEAT ICON – Urban cool with laidback confidence
  • COLORAMA – Grungy punk meets a colour explosion

Along with the Essential Looks Spring/Summer 2017 unveil, Schwarzkopf Professional also launched the new BLONDME range which is THE seasonal tool for change from the renowned brand, delivering desirable style direct to the salon door in a usable, accessible format that empowers. The last decade has established BLONDME as the go to product showcasing just how many hues, tones and colours blonde can entail. It is the range that redefined how one thinks of blonde.

“Blonde is simply iconic,” said, Andy Smith, Schwarzkopf Professional Creative Director, “Blonde is femininity, blonde is glamour, blonde is an attitude; but above all, blonde is iconic, and true iconic blondes can only be created by hairdressers with technical expertise and unlimited creativity.”

With the re-launch of BLONDME, the ultimate lightening color and care collection for top-quality blondes, Schwarzkopf Professional empowers hairdressers to create the most sophisticated and timeless shades of blonde with an unparalleled level of perfection.



Posted by : GoDubai Editorial Team
Viewed 40522 times
Posted on : Tuesday, April 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Hydrate and protect your skin from pollutants with Nip+Man's Daily Power Moisturiser
Next Story : A Drop of Beauty from The Organic Pharmacy
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Rimmel - Brow Squad: Don't Follow the Rules - Define Them
New Must-Have Beauty Products from GOSH this October
Four UAE Designers Take Home LG Signage Design Award
LPG Endermologie Offers A Chronobiological Slimming Gel
Huawei unveils the long-awaited HUAWEI Mate 10 and HUAWEI Mate 10 Pro
Actress Bhavana inaugurates designer Rehana Basheer's first outlet in the UAE
The great taste of Lavazza coffee now available in an instant!
Level Shoes Hosts Christian Louboutin for “Dear India”
ICONIC Youth Fashion Show Experience
The Graham Chronofighter Vintage GMT is the tough guys' ticket to time travel
Diamonds Are Everyone's Best Friend! VOD Dubai International Jewellery Show 2017...
Classic to contemporary, United Furniture unveils new bedroom sets
FixOnClick.com - A Services-Matching Platform to Help Fix your Services Need Eas...
The Lacoste 12.12 Kids Collection
Moving on Up! Saudi Arabia to Underline Status as Regional Food Manufacturing Fo...
GUESS Autumn/Winter 17 BRITTA Handbags
MICHAEL Michael Kors: Fall 2017 Sadie Large Leather Satchel
Reinventing Raymond Weil's Emblematic Chronograph - The Refined Swiss Watchmakin...
Glamazle.com introduces Super Matte ‘Glambry' lip tints for the perfect pout
Capital Club to Host Exclusive Dinners featuring Michelin Star Chef, Augusto Valzelli
Better Life launch premium range of large kitchen appliances from Siemens
GUESS Launches Stunning Array of Collections for Fall17
Ali & Sons Audi unveils all new Q5 and SQ5 in Abu Dhabi and Al Ain
Coffee at the touch of a button with ‘Quespresso'
Introducing FitFuse by COÉGA Sunwear
Regional Storytelling Takes Centre Stage at DIFF With Muhr Feature Category
CNN's Marketplace Middle East uncovers the DIFC's central role in Dubai's econom...
The Rado True Shadow - Limited edition timepiece co-created with Japanese design...
Beauty Night Is Back at Sheraton Dubai Creek
SCTDA ‘My Destination' Program Kicked Off with SUC Students
Dubai Chamber concludes high-level trade mission to Malta
Masdar welcomes Luxembourg royal delegation
The Dubai Mall celebrates Diwali with a splash of colour
Plentiful Cinema-based Activities Offered by SICFF 2017
PUMA X Photographer Gunner Stahl For Autumn/Winter 2017
Humaid Mohammed Al Qatami, Director General, Dubai Health Authority Officially O...
Paris Gallery Announces the Winner of the Maserati Quattroporte GTS
Etisalat Showcases Digital in Mobility at GITEX Technology Week
Dubai International Motor Show in a league of its own with eye-catching line-up ...
The New 2018 Range Rover – to be Revealed for the First Time in the Region at Du...
Peugeot on the Podium at Rallye Du Maroc: Ready to Tackle Dakar 2018 After a Pro...
Automotive industry & job market to grow as KSA empowers women drivers
Al-Futtaim Motors and Air Liquide officially inaugurate first hydrogen station f...
Maserati Merchandise Products
Saudi Arabia's Vision 2030 to transform businesses with tech investments worth S...
Renault KOLEOS achieves five-star Euro NCAP rating
Christmas just got easier with Al-Futtaim ACE
Ishraqah announces the handover of The Onyx
More café re-opens its doors
Airline New Distribution Capability to Get Boost from ATPCO and SITA