GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Lifestyle

 
  Share

Olay Regenerist's Highest-Ever SPF Protection That's So Lightweight You Won't Even Notice It

Dubai, March 19, 2017:  World's Number One Female Facial Skincare Brand1, Olay announces an innovative new day moisturiser in its advanced anti-ageing Regenerist range – NEW Olay Regenerist Microsculpting Cream SPF30 combines proven anti-ageing technology and SPF protection with a revolutionary and surprisingly lightweight feel. 

WHY ARE DAILY SPF PROTECTION AND PROVEN ANTI-AGEING ESSENTIALS FOR YOUNGER-LOOKING SKIN? 
It's a well-established scientific fact that up to 80% of premature skin ageing comes from unprotected UV exposure.  What's lesser known is that the damaging effects of the sun aren't limited to the beach on a two week summer holiday but that incidental UV damage is happening all day, every day and year-round – even in the office behind a glass window on a cloudy day. As a result of this incidental UV damage, the collagen and elastin fibres in skin break down and skin loses its elasticity, and firmness, and its youthful look and feel.

LATEST MULTI-DECADE & ETHNICITY STUDY FINDINGS 
Olay's Multi-Decade & Ethnicity Study explores the science around being AGELESS and is Olay's largest-ever clinical research study conducted in partnership with Dr. Alexa Kimball of Harvard Medical School and more than a dozen other independent research institutions and companies. The latest MDE study findings are being presented at AAD (4-8 March 2016) Washington DC and focus on the link between sun exposure and skin ageing.   

Dr. Alexa Kimball of Harvard Medical School concluded women who avoided the sun and used UV protection were more likely to be Exceptional Skin Agers - proving that lifestyle and skincare, and especially sun-safe behaviour, can make a  major difference to appearance.      

Olay consumer research has already identified a gap in what women know around the key role sun exposure plays in facial skin ageing and in their actions to protect their skin year-round.  The research shows 50% of women in the US don't use a daily sunscreen, that's despite 67% recognising the daily damage the sun is doing to their skin.3  

Three other abstracts, outside of the MDE study, but also being presented by Olay scientists at AAD looked in more detail at why women aren't using daily sunscreens - and how the effects of UV damage might be best mitigated.   

An Olay abstract identified the reasons why women aren't acting to protect their facial skin with SPF are because (1) they don't think they need it daily, (2) they believe they get it already from their make-up, (3)  SPF moisturisers feel heavy / greasy /sticky and aren't for wearing under make-up.4

But the good news shown in another Olay abstract is that the effects of UV damage can be mitigated by using a daily moisturizer with Broad Spectrum SPF once a day5.  Further, that the right product formulation is critical to drive daily use of SPF products.
NEW Olay Regenerist Microsculpting Cream SPF30 offers effective Broad Spectrum UV protection, proven anti-ageing technology - all this in a surprisingly lightweight formula, which is fast-absorbing with a prestige feel.  

PROVEN OLAY REGENERIST TECHNOLOGY 
At the heart of Olay Regenerist Microsculpting Cream SPF30 is the proven Olay Regenerist technology, a complex of ingredients comprising Olive-M, Penta-Peptide Pal-KTTKS, Niacinamide and Lys'Lastine V® that work to re-energise skin surface cells for a more youthful look, helping firm skin that has lost elasticity from sun damage.  

  • Olay Regenerist's proven key ingredient, the penta-peptide Pal-KTTKS (Pro Matrixyl): A fragment of a collagen molecule linked to a lipid molecule to enhance penetration into the skin's surface layers.  In clinical studies, moisturising formulas containing the penta-peptide Pal-KTTKS were shown to help decrease the appearance of fine lines and wrinkles.
  • Niacinamide (Vitamin B3):  In multiple clinical studies, moisturizing formulas containing Niacinamide have been shown to help maintain skin's moisture barrier and increase natural exfoliation rates in the skin's surface layers. 
  • Olive-M: A derivative of olive oil modified to increase the penetration of anti-aging ingredients into the skin's surface layers.   In a clinical study, a moisturising formula containing Olive-Mm has been shown to help decrease the appearance of fine lines and wrinkles. 
  • Lys'Lastine V®:  (Natural extract of Dill Seeds) In a clinical study, a moisturising formula containing Lys'lastine® has been shown to help improve skin's elasticity. 

A further and final piece of Olay research also being presented at AAD revealed that the penta-peptide PAL-KTTKS reduced UV damage to skin cell viability and function in vitro; effects which can be related to possible prevention of photo-damage and photo-ageing6 

NEW ADVANCED SOLASHEER TECHNOLOGY™
NEW Olay Regenerist Microsculpting Cream SPF30 contains advanced Olay SolaSheer Technology™ a photo-stabilized sunscreen system which offers broad spectrum SPF30 protection against both UVB and UVA rays to help mitigate daily UV damage. 

REVOLUTIONARY LIGHTWEIGHT FEEL
Olay scientists worked to retain the effectiveness of Regenerist's anti-ageing formula and high SPF 30 protection albeit with a surprisingly lightweight feel on the skin.  This was achieved via improving the sunscreen UV filter system and by significantly reducing the amount of oily, greasy ingredients.  In fact, 94% of consumers who trialled new Olay Regenerist Microsculpting Cream SPF30 agreed that “it's so super-lightweight that you really don't notice it's there” – so now there's no excuse not to use SPF on a daily basis.  



Posted by : GoDubai Editorial Team
Viewed 68643 times
Posted on : Sunday, March 19, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Celebrate Life's Key Moments with Mouawad Jewelry
Next Story : Ulysse Nardin: Classic Sonata combining classical beauty with pure functionality.
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Meet the FOREO family as they share their top tips for radiant skin during the ...
Three Trends to Try with Palladio Beauty
Care for your baby's sensitive skin with Corine de Farme
Do Explore More with Pandora
Ramadan-Inspired Sandro SS18 Pieces
Caudalie The Cleansing Collection
Charlotte Tilbury, the World's #1 Celebrity Makeup Artist, Announces the Opening...
Lexus sweeps two podium finishes at round two of 2018 AUTOBACS SUPER GT 500 series
Marchon Eyewear New Collections
MAC - Prep + Prime Fix +
Get Voluminous Eyelashes and Eyebrows with Rodial's Lash and Brow Booster Serum
New Master Maserati Driving Courses for 2018
Spinneys Puts Local Food Heroes in the Spotlight this Ramadan
‘Tree of Life' Continues to Change Lives at Arabian Center, This Ramadan
Ethereum - Second In A Series Of Exclusive Cryptocurrency Watches Launched
Glambeaute.com's Special Ramadan Beauty Packs
Mads Mikkelsen Spotted on Red Carpet at Cannes Wearing Ulysse Nardin Masterpiece
Pottery Barn Kids Launches Baby Registry Service to Welcome Newborns
1st Edition of Cannes International Film Festival From May 8 to 19, 2018
Pick what suits you from essence Spring/Summer 2018 nail polish collection
White Man & Woman Focuses on Innovation and Sustainability With Patagonia at Whi...
Karl Lagerfeld Celebrates Fall / Winter 2018 Collection
Breitling's Navitimer 8 Collection Arrives in The Middle East
Stay connected with your loved ones this Ramadan season with the Nokia smartphones
Make Ramadan Better With the Gift of Sharing
Hour Choice Presents Coach Perry Collections – Ramadan Exclusive
Facebook Launches Youth Portal, a Central Place for Teens
Aru Impressed with Team Spirit as Italian Champion Secures Top Ten Finish
Elvis Presley's OMEGA Sells for a World Record CHF 1,500,000 at Auction
Get Your Nails Summer Ready with FC Beauty
du Helps You Stay Connected this Ramadan with Exclusive Offers Throughout the Ho...
HP and DiSTI Join Forces to Reinvent Enterprise Training Using Virtual Reality
Global Rollout of LGG7 Thinq Gets Underway
Iftar at Roda Al Murooj
Celebrate Father's Day in 'Swiss Style' with Raymond Weil.
Revel in the all-new Mango Memory Menu – a summer treat by Moombai & Co
Dubai Festival City is the place to be this Ramadan
Etihad Airways Introduces Ai Robot Sophia to Abu Dhabi
Panasonic Continues to Raise the Bar for Excellent Customer Service
Emirates Post Offers Valued Discounts to Six Destinations this Ramadan
A Nose for Great Sound
OMEGA goes onshore in Newport to unveil the Volvo Ocean Race winner's watch
Word's Best Air Purifier Launched in Dubai
MINI Middle East launches partnership with ekar to provide premium cars to carsh...
Sheikh Juma launches his Asian Games preparations with NAS Run
Turkish Airlines Announced its 2018 April Passenger and Cargo Traffic Results
Lufthansa Group and Travix announce NDC partnership
Manero Flyback A Modern Take on a Retro Style
Defending champs Surprise down Raptor to reach semis
The Puppeteer Behind ‘Star Wars'