GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Event and Exibitions

 
  Share

Dubai, UAE, March 19, 2017: The Navigator Company, Europe's leading manufacturer of UWF printing and writing paper, took part for the fifth year running in Paperworld Middle East (Hall4, Stand E12), in Dubai, from 14th to 16th March. Company's central aim is to build further on the business relationships it has been developing in the region, which have enjoyed a clear boost since it first took part in this trade fair, the uncontested leader in paper and office supplies events in the Middle East.

The Navigator Company has in fact achieved successful growth in the Middle East region, helping to cement its position as Portugal's third leading exporter and the exporter that generates the most value added for the Portuguese economy. The Middle East regional market today is second only to Europe and the United States, and The Navigator Company has established itself especially in higher value added segments and in mill brands, accounting for around 35% of European exports of UWF printing and writing paper to the region.

“The buzz created by the Company's own brands at previous editions of Paperworld Middle East have opened up excellent prospects for increasing our product and brand penetration in emerging markets which offer huge potential, such as those in the Middle East, Africa and Asia”, explained António Quirino Soares, marketing manager at The Navigator Company, stressing that the Middle East has shown considerable appetite for premium products and mill brands, which are precisely the Company's strategic areas; this success is not unrelated to the Company's consistent and intense sales efforts in the region over the past decade.

Hoping to beat last year's figures, when Paperworld Middle East attracted more than 300 exhibitors and around 6000 professional visitors from 115 countries, this year's event featured a stand for The Navigator Company where it displayed its top office paper brands, such as Discovery, MultiOffice and Soporset, but with pride of place going to Navigator, the world's favourite brand in the premium segment, recently identified by Opticom's Brand Equity Index as the brand with the best awareness rating, the best sales and the best loyalty ratings, as well as coming out on top for perceived quality.

Ranked first for the first time in every category of the Brand Equity Index, Navigator is a paper brand in a class of its own and one of the best recognised office paper brands in Europe. Navigator is of course sold to more than 110 countries and is associated with values which continue to be fundamental in communicating the brand, such as excellent performance in all office equipment, thickness and opacity allowing for printing both sides, excellent printing quality in laser and inkjet printers and a guarantee of being 99.99% jam-free. This performance has been certified by the Buyers Laboratory INC (BLI), the leading independent laboratory for testing office equipment and consumer protection body.


Posted by : GoDubai Editorial Team
Viewed 2306 times
Posted on : Sunday, March 19, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Post-Mohamed Bin Zayed International Robotics Challenge workshop tackles field's future & impact on ...
Next Story : The Mall at World Trade Center Celebrates the UAE's Year of Giving with its Pre-Loved Stories & Book...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Bourjois Healthy Mix
Prada Luna Rossa Carbon
Kids Get Groovy in COÉGA Sunwear Spring/Summer 2017 collection
Furless Electrolysis Permanent Hair Removal Centre Grand Launch
Bourjois: Blow a Kiss for Mother's Day
Eco-Drive FD2033-52W: Elegant timepiece from Citizen
Paul Marciano and Al-Futtaim Celebrate GUESS' 35 Year Anniversary with Spectacul...
BIODERMA Introduces Photoderm NUDE Touch SPF50+
Bridging refinement and watchmaking know-how Golden Bridge Rectangle
Longines Global launch of Conquest V.H.P.: a new milestone for quartz technology
BIODERMA launches Photoderm Brume solaire MAX SPF50+
Invigorate your eye care routine with FOREO's next generation eye massager, IRIS
Introducing NEW Olay Regenerist Microsculpting Cream SPF30
Filorga launches the NCTF-REVERSE Cellular Anti-Aging Range
Around the world with Celio's new Spring-Summer '17 collection
RAYMOND WEIL Freelancer Chronograph Inspired By the “Gibson Les Paul” Guitar
Cocktail and Bridal Couture by International Brand Label based in Dubai, Kara by...
Are You Ready for World Class Pinoy at Max's?
Kara by KK: Wedding Season - Fashion Product Placement
Nautical & Floral Designs take center stage in the Max' Spring Collection 2017
A Homage to Cuba for Spring/Summer'17 by F&F
BOVET's VIRTUOSO VIII Flying Tourbillon Big Date arrives in the Middle East
Iconic Fashion Show Experience Season 2
Ulysse Nardin Jade “Grand Feu”
Majid Al Futtaim launches ‘Create Great Moments Together' campaign to encourage ...
INFINITI of Arabian Automobiles Company debuts all-new Q60 Red Sport 400 Coupe
Browz's Lip Blush Treatment is Perfecting the Pout
Doha Bank named ‘Best Trade Finance Bank' in Qatar at Global Finance Awards 2017
Burberry Eyewear: His and Hers
Elizabeth Arden: White Tea fragrance
Danube Dubai Fashion League showcases stunning designs amidst UAE's fashion elite
Clearly Corrective Brightening and Smoothing Moisture Treatment
Lose the Back Pain at Work
Celebrate Life's Key Moments with Mouawad Jewelry
Gucci Eyewear Spring/Summer 2017
Elizabeth Arden: Eight Hour® Miracle Hydrating Mist
Sharjah Museums to Open Unique Photographic Exhibition of Muslim Communities in China
Al-Futtaim Relaunches Household Electronics Brand ‘Aftron'
Centrepoint Wins Double Gold at Dubai Lynx for Sale Film
Re - Salons and Spas celebrate Women's Wellness on International Women's Day
Roderer's RFID-blocking wallets
Breakfast to Be Available Around the Clock as McDonald's UAE Launches National B...
Hassan Al Qayedi, Afra Al Badi emerge champions in Fazza Championship for Shooti...
World's Best Family SUV – the All-New Land Rover Discovery Makes its Debut in th...
Danube Properties Launches Eight Realty Project ‘Resortz'
UAE Research Program for Rain Enhancement Science takes its call for innovation ...
LG shares insights on the six trends changing the mobile landscape
Technology and Innovation Key to Leveraging Heavy Oil's Untapped Potential, says...
LG Steals the Spotlight With Record Number of 2017 if Design Awards
Art Jameel enters new phase of development