Dubai, UAE, March 9, 2017: Michael Kors is pleased to announce the latest iteration of Michael Kors The Walk. Launching on February 28, the campaign moves to California this season, with the influencers captured on the streets of Los Angeles. The campaign stars a trendsetter with distinct style personality, actress Kelly Rohrbach. In keeping with previous seasons, the campaign was lensed by renowned street style chronicler Tommy Ton.
“Sunny Los Angeles was the perfect destination to celebrate the arrival of spring,” says Michael Kors of the new campaign.” Kelly Rohrbach has an adventurous and optimistic style that set the tone for the season.
This season, the stylesetters, Kelly Rohrbach, carry's a handbag from the Mercer line from MICHAEL Michael Kors. Renowned London-based illustrator Daisy Emerson hand painted designs on each bag that reflected the individual's personality. Kelly further customized her bag by layering it with Michael Kors x FUJIFILM INSTAX® Camera.
The interactive, shoppable experience on MichaelKors.com also includes a dynamic influencer- and user-generated content component built in collaboration with enterprise social technology platform Sprinklr. Fans can engage with the campaign by posting street style photos of themselves wearing Michael Kors on Instagram and Twitter with
#SidewalkSpotted, and a selection of user posts will be featured on the Michael Kors The Walk platform, MichaelKors.com/TheWalk.
The campaign is the third in an ongoing series, with new style personalities joining Michael Kors The Walk each season to spotlight key handbags and ready-to-wear.
MEET THE KELLY ROHRBACH AND BAGS OF THE SEASON
Who: Actress Kelly Rohrbach
What: The mini Mercer crossbody, fur keychain and studded luggage strap