GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

Inspired by his meeting with the renowned boxing champion in 2012, TAG Heuer CEO & President of the LVMH Group Watch Division Jean-Claude Biver paid tribute to Muhammad Ali by creating a dedicated timepiece.
Watch connoisseurs in the UAE got a chance to admire the limited and numbered edition of the Arabic dial, which is now available in stores, while also enjoying a TAG Heuer boxing sparring demonstration.

Dubai, 8th March 2017: TAG Heuer, in partnership with Ahmed Seddiqi & Sons, captivated its Dubai audience by exhibiting its exquisitely crafted Muhammad Ali Middle East timepiece. The watch was unveiled in Doha earlier this month at the fourteenth edition of the Doha Jewellery and Watches Exhibition, which is regarded the most exclusive in the world for HNWI to view and purchase unique watches, jewellery, diamonds and precious stones.

To mark the Dubai debut of the Muhammad Ali Arabic Dial creation, TAG Heuer organized an exhilarating boxing class for a lucky few on the 7th of March, from 5:30-7:30 pm. Guests were then treated to a selection of healthy bites and juices.

Boxing was definitely the highlight of the evening as VIPs were invited to an engaging boxing demonstration at 8pm along with additional entertainment.
The event was attended by friends of the brand Hassan Akhras and Raha Moharrak, who have a great impact within the sports community and a close relationship with TAG Heuer. The brand also had the pleasure of welcoming Jordanian boxing champion and captain of the women's national team Arifa Bseiso who took to the boxing ring and perfectly captured the spirit of the brand motto #DontCrackUnderPressure.

A Tribute to Muhammad Ali
The inspiration behind this piece was drawn from the boxing legend and is TAG Heuer's tribute to a man who will forever go down in sporting history as a name to reckon with. The Muhammad Ali timepiece is currently on display at the TAG Heuer museum in La Chaux-de-Fonds, Switzerland, and is a stop watch that features seven interchangeable rings, each of which displays a different scale including one for boxing. As a result of Muhammad Ali's personal history and strong connections with the Middle East, it seemed befitting to launch a Middle East version for this watch. The Muhammad Ali Carrera Calibre 5 comes in stainless steel and there are 750 international as well as 750 additional timepieces that have Arabic numerals on the dial.

Muhammad Ali is responsible for some of the most legendary moments in sports and civil rights history. More than 50 years after he emerged as a Gold Medalist at the 1960 Rome Olympics, Ali remains one of the most recognizable men in history.

His incomparable work ethic, revolutionary techniques, and fearlessness towards standing up for his beliefs, all contribute to the legend that was Muhammad Ali. Among his countless awards and accolades, he was named Sports Illustrated's “Sportsman of the Century,” GQ's “Athlete of the Century,” was a United Nations Messenger of Peace, and has received the Presidential Medal of Freedom, and the Amnesty International Lifetime Achievement Award.


Posted by : GoDubai Editorial Team
Viewed 34099 times
Posted on : Wednesday, March 8, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Eberhard & Co. Scafograf GMT
Next Story : Delirium Lady makes a special Mother's Day gift from CONCORD
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
SOUQ.com hosts two-day Samsung carnival with incredible offers on Mobiles, Weara...
100 New Ways to Transform Your Home With the New Ikea Catalogue
Perfect Fragrances to Celebrate Eid
A Post-Summer Pigmentation Saviour from MZ SKIN
LG V30 to Elevate Smartphone Camera to New Heights
Next Major Smartphone From LG to Feature First-Ever OLED FullVision Display
COÉGA Sunwear Launches Contemporary Autumn/Winter '17 Conservative Swimwear
Michael Kors Debuts New Bancroft Handbag Collection
International SOS and Control Risks Advise Pilgrims Worldwide Ahead of Hajj 2017
Introducing the Fall 2017 GUESS Accessories Collection Advertising Campaign
Eid Al Adha with Paule Ka Fall-Winter '17
The Ritual of Karma
Six Down, Two to Go - ADSB Keeps Up Pace in Delivering Ships to Kuwait
Patrimony Collection Excellence Platine
Highly Anticipated Audemars Piguet Royal Oak Extra-thin Arrives in the Middle East
ICONIC announces ICONIC KIDS- Born Different
Global Jewellery Retail Chain Joyalukkas signs Award-Winning Bollywood Actress K...
Emily Ratajkowski wears Salvatore Ferragamo eyewear
UAE Team Emirates to Make Vuelta a España Debut
SOUQ.com – Your one stop shop for all back to school essentials with up to 60% off
Zenith Chronomaster El Primero Full Open
"WATHIQATI" Receives the highest number of documents since its launch ...
UAE is likely to see increased cashless transactions by 2020: Xpress Money's Str...
New UAE Space Agency Board of Directors Holds First Meeting
Education in the UAE continues to cost families almost AED 1 million per child n...
The Aston Martin Vanquish Zagatos: Speedster and Shooting Brake join Coupe and V...
Al-Futtaim Honda launches Consumer Happiness Counter initiative
Growing appetite for seafood drives demand at Middle East's largest dedicated se...
Abu Dhabi Ports seals strategic partnership with Healthpoint for wellness-coachi...
Dubai Land Department's ‘Ejari' smart application protects the right of all parties
Turkish Airlines' cross-continental flights are more comfortable now with the ba...
Kamal Vachani welcomes Rt Hon Keith Vaz MP, UK
Joyalukkas launches Diamond Earring Festival with the latest Happy Diamonds coll...
Win prizes worth over AED 2million with Al-Futtaim's retail brands
Jafza attracts 267 new companies during the first half of 2017
3rd Maritime Conference & Expo (MARACAD 2017) launches “Maritime Business Leader...
Get Ready to Go Back-to-School with Dubai Festival City
Dubai Science Park and Al Jalila Foundation sign MoU to support scientific resea...
Fiat Chrysler Automobiles to Join BMW Group, Intel and Mobileye in Developing Au...
“Gulf Navigation Holding” marked rapid profit growth in the first half of 2017 by 33%
Second phase of electronic medical record project goes live across several DHA h...
Schneider Electric and Claroty partner to address safety and cybersecurity chall...
Major Components Successfully Installed at Unit 4 of Barakah Nuclear Energy Plan...
Top Saudi Students Complete Huawei's ICT Program in China
First-of-its-Kind National Health Study to Enlist 20,000 Emiratis
Sharjah Health Education Department Announces “Health and Tourism 2017”
Sharjah calls on entrepreneurs to participate in flagship Sheraa Accelerator program
UAE Student's ‘Genes in Space' Experiment Launches to International Space Station
Selfie Superstar or Sports Fanatic? Head Back to School with the Latest Must-Hav...
UAE Welcomes the Finalists of the Most Popular INFINITI Engineering Academy Edit...