GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

Dubai, 8th March 2017: ASICS has officially opened a subsidiary in Dubai, the first fully owned sales and marketing organisation of the true sport performance brand in the Middle East.

ASICS Middle East LLC launched as part of the brand's strategy to further expand its footprint in emerging markets whilst reinforcing its premium positioning. ASICS also plans to strongly increase marketing investment in the region as well as developing direct relationships with key retailers.

The Middle East subsidiary has replaced the current distributor Falaknaz, which has successfully represented the ASICS brand in the gulf-region since 2003.
ASICS is now based in Dubai and has set up efficient logistic operations to allow for fast deliveries to retailers in the region. The operation will be led by General Manager Cengiz Kiray, bringing with him a wealth of sports industry experience. “We are looking forward to strengthening our presence in the Middle East with the support of our talented team and local partners. The regional sports industry continues to thrive and presents the perfect opportunity for ASICS to introduce the full range of our products and services using the latest sports technology available on the market” commented Kiray.

Kiray and his team aim to optimize existing partnerships with retailers in the region, as well as developing new direct relationships with key accounts. ASICS Middle East LLC will build on the brand's positioning and growth in the region to date.

ASICS Middle East LLC latest spring-summer 2017 collection is now available across the region through local retailers including Go Sport, Pairs, Foot Locker, The Athlete's Foot, Stadium, U-Mark, Sportsone, Namshi.com, Level Shoe District and other top retailers throughout the GCC.

The brand is confident the new organizational structure will deliver accelerated growth in the Middle East region, replicating its success in Europe. ASICS is currently in the top three sports footwear brands in Europe and are a market leader in both performance running and in tennis. Triple digit growth of ‘ASICS Tiger', the lifestyle expression of the brand, has also shown success with the sports-fashion consumer.

Alistair Cameron, CEO of ASICS EMEA: “The ASICS subsidiary in Dubai will allow us to grow the ASICS brand to the next level in Dubai and the Middle East, whilst ensuring we maintain a premium level of service for key accounts and consumers in the region. We are excited about replicating the success we have had in Europe, where we have more than doubled our business in the last five years, increasing our footprint in the Middle East, and building on existing relationships with key retail partners.”


Posted by : GoDubai Editorial Team
Viewed 12621 times
Posted on : Wednesday, March 8, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Kids Get Groovy in COÉGA Sunwear Spring/Summer 2017 collection
Next Story : Start a love affair with DUNE LONDON - Dune London SS17
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Make a Statement with MAKE UP FOR EVER's New Artist Liquid Matte Lipsticks
Paris Gallery Eid Gift Guide: The Watch Edit
SAINT HONORE Opéra is Ideal for the Stylish Woman
Joyalukkas Win Upto 60 KG gold promotion Lucky winner announced in the UAE
LG G6: The Ideal Summer Vacation Companion
SAINT HONORE Charisma Twist
Lucky Winners celebrate winning gold bars with Malabar Gold & Diamonds – ‘BE A G...
Gold Collagen® Hydrogel Mask with Second Skin Technology to Launch in Dubai in J...
Skyline University College Conducted Health and Wellness Program
THEFACESHOP, White Seed brightening
IKEA Reveals Hidden Shortcuts as Father's Day Gift
Celebrate This Eid by Honouring your Loved Ones with a Special Gift
TAG Heuer Luxury Kit
Bhima Jewellers Spread Happiness this Ramadan with ‘BHIMA GIFT A SMILE'
Keep your skin hydrated this summer with tips from Gold Collagen!
Marion Cotillard wears Chloé to 31st Cabourg Film Festival
TOD's Spring/Summer '18 Men's Collection
Dubai will be ‘United in Celebration' during 10th Edition of ‘Eid in Dubai- Eid ...
Take A Sneak-peek into COÉGA Sunwear's 2018 Baby Swimwear Line
Al Barwani Wins 2017 Ramadan Challenge Senior Cup Title
Dsquared2 Men's and Women's Fall Winter 2017 Show
deLaCour Saqra Urban- Triumph Design
Celebrate Eid in 'Swiss Style' with stunning RAYMOND WEIL Freelancer
New Collections at Grand Optics - Summer 2017
The Salman and Katrina relationship with Splash continues
Eid Al Fitr 2017
WHITE MAN & WOMAN presents POAN - PEOPLES OF ALL NATIONS ‘The Phenomenon of Man'
Dubai Culture Announces July Workshops for Dubai Festival for Youth Theatre 2017
Starbucks Brings Back Summer Favorite S'mores Frappuccino on Popular Demand
HP Revolutionizes Pocket-size Printing with Sprocket
Wear Your Personality on Your Sleeve with Suitsupply
KeyBS e-Voucher solution ‘KeyEVD' goes live on thousands of 4Run Telecom POS mac...
Empower Starts Delivering District Cooling Solutions to JVC and JVT
Jaguar E-PACE: The New Compact Performance SUV
Podium Finish for UAE Team Emirates' Sacha Modolo on Stage Eight of Tour de Suisse
OMEN by HP Delivers the Ultimate Advantage for Gamers to Dominate the Competition
Dubai Customs salutes UAE's 1st global customs efficiency ranking
Abu Dhabi Ports 5th Annual “Working Safely in the Heat” Campaign Launched
New destination for Godiva lovers
Rendezvous Between Moon and Chronograph Da Vinci Perpetual Calendar Chronograph
The Outlet Village Celebrates Eid Al-Fitr and DSS with Fun-Filled Entertainment ...
Summer Style in Your Suitcase with LE66
Khater Massaad's Former Georgian Chief Aide Found Guilty of Fraud in Georgia and...
Memorandum of Understanding Signed Between Mohammed Bin Rashid Space Centre has ...
ADNEC Group Wins Two Prestigious AEO Awards
Dubai Outlet Mall and the UAE Red Crescent join hands to give free Eid clothing ...
InSinkErator contributes to UAE State of Energy Report for third consecutive year
2XL Launches Martin Collection with Statement Headboard Design
New American School for Dubai in 2018 by Esol Education
His Highness Sheikh Hamed bin Zayed Al Nahyan Attends First Graduation Ceremony ...