GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

Introducing the GUESS Jeans Spring 2017 Advertising Campaign

This spring 2017 season, GUESS launches an advertising campaign featuring our latest GUESS Girl, Hailey Baldwin, alongside models Stefano Sala and Emma Stern. The campaign features spectacular sun-filled images shot in beautiful Palm Springs with the models wearing our vibrant new GUESS Jeans collection.

The advertising campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by international fashion photographer Rayan Ayash, captures GUESS Girls Hailey Baldwin's and Emma Stern's effortless glow in soft silhouettes, while male model Stefano Sala appears relaxed in our new men's wear collection. The images clearly depict this spring's trend for carefree feminine wear and tropical men's wear details.

The women's wear assortment features silhouettes including silky floor length maxi dresses, romantic floor-length cut-out maxi dresses and off-the-shoulder boho flirty tops. Embodying the true essence of GUESS, a variety of styles are offered in fluid, indigo tencel fashion pieces with peep-skin cuts, deep slits and light-as-a-feather feminine ruffles to go with denim washes as bright as the summer sky. The women's collection includes olive and military tones, as well as pastel reds, white and deep royal blues, and summer mints with blooming, rose-colored flower printed pieces.

The collection for men includes faded out long-sleeve denim shirts, short-sleeve striped crew-neck t-shirts, a light layering piece with military patchwork, linen shorts, distressed light wash denim with patchwork detailing, and more polos and shirts that provide any GUESS guy with an assortment of options and colors this spring. The men's color palette includes pastel shades, military green, with a mixture of bleached out sorbetto hues, tropical prints, and Caribbean paintworks.

Introducing the “GUESS Originals - 1981 Anniversary Capsule” Collection Advertising Campaign

This spring 2017 season, GUESS celebrates its 35th Anniversary with a GUESS Originals capsule collection and iconic advertising campaign, featuring our latest GUESS Girl, Hailey Baldwin, alongside heart-throb Stefano Sala. These classic black and white photographs showcase the limited edition pieces in the GUESS Originals 1981 Anniversary Capsule, which celebrate our 35 years of innovative designs, pride, and success.

The advertising campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by renowned fashion photographer Tatiana Gerusova, perfectly reflects GUESS' all American style and rich denim heritage that has characterized the brand for the past several decades. Gerusova's lens transports the viewer back to an era when the Marciano brothers transformed denim workwear jeans into must-have fashion pieces. Photographed inside an actual California denim washing facility, the campaign follows Hailey and Stefano as they exemplify the carefree essence of the GUESS brand. The denim creations and iconic logo tees found in the capsule demonstrate that GUESS, 35 years after creating the fashion denim culture and introducing the category to the global fashion industry, still remains a pioneer in denim.

The GUESS Originals 1981 Anniversary Capsule keeps with the unique stone-washed and hand treated denim techniques developed by the Marciano brothers back in the 80's, which have remained a key part of GUESS' roots. Woven labels, buttons and rivets embrace the same aesthetic as the original pieces, which mirror the assortment of American and Italian fabrics used in the collections from the 80's and 90's. Mixing equal parts modern and vintage, the denim heavy women's assortment delivers a range of jeans, skirts, jackets, vests and chambray shirts in a variety of both oversized and fitted designs. 90's logo-mania returns making a big statement in the stone-washed denim group, using logo letter appliqué, archival embroidery patches and laser printing to update the modern aesthetic and lend a classic nod to the 90's era varsity look. Oversized longline tees and vests are styled as dresses and worn over baggy high-waisted jeans to reflect the 35th anniversary collection's laid-back, vintage vibe. Form-fitting bodysuits as well as cropped tops, racerback tanks and sweatshirts stamped with a classic GUESS logo balance out any oversized piece in the capsule and add a touch of fun to your vintage ensemble.

The spring 2017 men's GUESS Originals 1981 Anniversary Capsule collection brings back the 90's retro brights with pop colors splashed on oversized tees and swished on old school GUESS logos. Blending GUESS' all-American heritage with collegiate-cool, a head-turning varsity vintage jacket in vibrant coral, patched with artwork from the GUESS archives, steps up your sartorial layering game and adds a punch color to your wardrobe. For denim, selvedge 1981 jeans with destroyed details in dark and light indigo shades as well as indigo denim jackets with bold authentic GUESS embroidery and patches are classic hits that pair well with sashed indigo and heather grey drop shoulder sweatshirts that can either be worn alone or layered over a semi-distressed chambray button-down shirt.

Marciano Unveils the Spring 2017 Collection and Advertising Campaign

The Spring 2017 Marciano advertising campaign features returning faces, Belén Rodriguez and Stefano Sala in a series of images that transport the viewer on a journey to a beachside in Sicily.

The campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., photographed through the lens of Rayan Ayash and styled by fashion editor, Elisabetta Massari, displays the models evoking the strong sensuality and spirit of the collection. Set against the Mediterranean's clear blue water, Belén and Stefano wear the key silhouettes of the season, complimented by the vibrant colors of the spring line.

For women, floor-length maxis and above-the-knee bandage dresses dominate the delivery with hyper-saturated floral and paisley prints in royal blue and purple tones. Mini dresses with gold chain detailing add a luxe touch to the silhouettes; while front and side keyhole cutouts reveal just the right amount of luxury to the feminine design. Matching two-piece blazer and wide-leg pant sets in crisp white and navy blue pinstripe patterns add a dose of sophistication. For men, clean and refined blazers and dress pants are given a splash of color with blue paisley button-down shirts and golden yellow light-weight sweaters.

Introducing the Spring 2017 GUESS Accessories Collection Advertising Campaign

This season, GUESS introduces a fresh accessories campaign, shot in Malibu, CA, by photographer, Christian Ferretti and art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc. The images feature models Bojana Krsmanovic, Megan Irwin, Gracie Lancaster and Matt Trethe wearing the most sought-after footwear, eyewear, jewelry and handbags your spring wardrobe desires.

The campaign captures the models wearing spring's key swimwear and lightweight ready-to-wear pieces, complimented by a mixture of the season's accessories. The footwear collection offers a selection of simple yet classic it-girl-approved sneakers that update your look with model off-duty style. Spring's handbag delivery offers a selection of add-ons that transform a simple ensemble into something chic. Totes and satchels dominate the delivery in lighter shades while smaller, structured cross body bags make statements in bold hues and patterns.

Spring eyewear receives a modern update offering an array of round and square frames in sleek and feminine cat-eye shapes. Sophisticated reading glasses in oversized structures add a dose of hip to any relaxed or glam look. For men, round opticals, old-school clubmaster aviators and square tortoise sunglass styles are the must-have accessory this season. For jewelry, layered chain necklaces and bracelets with classic GUESS logo pendants and crystalized heart charms upgrade a look in just one step.


Posted by : GoDubai Editorial Team
Viewed 14079 times
Posted on : Sunday, February 12, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Splash runway presentation at Mall of the emirates in the presence of Splash brand ambassador Katrin...
Next Story : Roderer launches bespoke Trophy line in Dubai
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Global Innovations on its first day of success during the Arabian Travel Market 2017
TRESemme Hair Academy Launches in Arabia with Georges Mendelek and Alanoud Badr
Alice + Olivia by Stacey Bendet takes over the W Café Doha
ArabianTravel Market: New partnerships and tailored services for Middle Eastern ...
MASSIMO DUTTI SS17 inspires an essential piece for Massimo Dutti women
Tame Your Beard with The Art Of Shaving
Introducing the First Collection of Luxurious Oriental Scents from Juicy Couture
TAG Heuer announces its partnership with Dubai at Arabian Travel Market 2017
8 Reasons Why you will never drink green tea again
Doha Bank achieves 2.9% profit growth with impressive ratios
Roderer's RFID-blocking wallets
Stadium's Outfit of the Week: Speedo swimwear
Joyalukkas Opens a world of choice in Al Ahsa
Artificial Intelligence and LG's Robotic Technologies are set to change the way ...
Jewel Corner Opens Kiosk In The Heart of Sharjah, At Mega Mall
Malabar Gold & Diamonds opens its 175th showroom in Nagercoil, Tamil Nadu, India
Arabian Automobiles Company Announces ‘Buy Now Pay Later' Scheme
MG E-motion Concept Makes World Premiere at the 17th Shanghai International Auto Show
Chronoswiss Flying Regulator Wins Coveted Red Dot Design Award
World Premiere – New BOVET Timepiece
The 2nd edition of Modern Woman Show opens at Dubai World Trade Centre
Mobile Doctors 24-7 introduces unique digital healthcare solution as part of Dub...
Doha Bank Hosts Its Annual ‘Beach Clean-up' Event to Celebrate the Earth Day in ...
Fa Soft & Control
Renault Trucks' Ultra-Tough, New K Xtrem Arrives in the Middle East
Global travel & tourism sector eyes Dubai as ATM opens its doors
Upcoming Abu Dhabi Development Takes Centre Stage During Cityscape Abu Dhabi for...
MBM Investment and The Arab Fashion Council Announce a Strategic Partnership wit...
Growth of 11.8% in Ras Al Khaimah's Foreign Trade in 2016
Dubai Festival City to launch new major show – IMAGINE, A Child's Dream
UBF Hosts Meeting with SWIFT's Regional Chief Executive to Discuss Key Payments ...
Paris Gallery Celebrates 20 years of Retail Excellence with BIG Discounts
Henkel Reports Strong Performance in Fiscal Year 2016; Middle East and Africa Re...
SAINT HONORE Opera- Floral Elegance
Sheraa and Air Arabia collaborate to launch ‘Travel and Tourism' track
Raymond Weil Salutes the Beatles with Abbey Road Maestro
Hamdan Bin Mohammed Heritage Center Concludes Third and Final UNESCO Workshop an...
Middle East Food Forum to host its third Restaurant Leadership Business Series W...
Dubai Culture to Showcase the Emirate's Cultural, Artistic and Heritage Highligh...
KIKO Milano - Summer Collection
Gold on French election alert, oil remains fragile
Lancaster 365 Sun-Kissed Drops
KEGS Crowned 2017 Conares Golf Society League Champions
Al Ghandi Auto Inks Landmark Deal with Dubai Camel Racing Club for the Sale of 1...
Governor of Dubai International Financial Centre Welcomes Senior Delegation from...
Josh McDermitt of The Walking Dead Enjoys a Real Emirati Experience During His V...
Du LaLiga HPC Crowned as First Champions of the UAE FA Academy League
A Night in with Netflix
Mohammed Hasan Alwan Wins 2017 International Prize for Arabic Fiction
Day 2 Newsroom Roundup