GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> LifeStyle

 
  Share

Initiative supports UAE National Strategy for Reading and enhances Dubai's position as a cultural destination among passengers

Dubai, United Arab Emirates: 11 January, 2017: Dubai Culture & Arts Authority (Dubai Culture), the Emirate's dedicated entity for culture, arts and heritage, has signed a Memorandum of Understanding (MoU) with Dubai Airports to provide reading opportunities for passengers in airport arrival and departure lounges. The project is due for completion by March 2017, to coincide with the UAE's National Month of Reading.

His Excellency Saeed Al Nabouda, Acting Director General of Dubai Culture & Arts Authority, represented Dubai Culture in signing the MoU with His Excellency Jamal Al Hai, Deputy CEO of Dubai Airports.

The MoU outlines Dubai Culture's commitment to provide e-books and library corners for passengers travelling through Dubai International (DXB) and Al Maktoum International (DWC) airports, in addition to mini-libraries, books and other reading services. Dubai Culture will also develop complementary programmes for inside the airports that promote the UAE's cultural and national identity, to sustain the momentum of Dubai's UAE National Strategy for Reading 2016-2026.

His Excellency Jamal Al Hai, Deputy CEO of Dubai Airports, said: “We are confident that our joint efforts with Dubai Culture will further cement Dubai's reputation as a cultural destination, and highlight the value we place on reading: the foundation of intellectual achievement. The city is renowned for maintaining its unique heritage, while also nurturing a knowledge-based economy that has seen it grow into a modern, cosmopolitan capital. By making reading services accessible throughout the airport, we aim to share this spirit and demonstrate our commitment to the millions of passengers we welcome through Dubai Airports every year.”

His Excellency Saeed Al Nabouda, Acting Director General at Dubai Culture, said: “Dubai Culture is planning a number of initiatives to support the UAE National Strategy for Reading 2016-2026. These initiatives focus on establishing the UAE and Dubai as inspiring hubs of education, learning and knowledge, according to the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai. Our MoU with Dubai Airports will bring reading opportunities to a wide international audience and share the love of reading among all members of the community.”

Al Nabouda added: “Our initiative with Dubai Airports will generate positive first and last impressions of the Emirate among travellers at both Dubai Airports. The initiative also serves to support the city's cultural sector, develop the integrated national literacy strategy, and establish the UAE as a global leader in the exchange of knowledge and culture.”

To carry out the MoU's core objectives, Dubai Culture and Dubai Airports will appoint internal coordinators to oversee the delivery of collaborative efforts and continuously measure the results of the initiative. Dubai Culture will also support the promotion of Dubai Airports' events and cultural activities, via e-mails, advertising materials, and publications for its employees and visitors.

Dubai Culture plays an essential role in establishing Dubai as a global hub, strengthening the cultural identity of the Emirate, promoting creative exchange, and encouraging artistic creativity.


Posted by : GoDubai Editorial Team
Viewed 4362 times
Posted on : Wednesday, January 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Painting Exhibition ‘Rainbow 2017' by Well-Known Indian Artist Dinesh Kamble Opens at The Ajman Pala...
Next Story : Dubai Culture supports ‘We Are With You' forum for people with special needs
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Middle East and African beauty and personal care market to grow to US$34.5 billi...
Chloé eyewear introduces the new "Nola" sunglasses collection
IKEA Introduces Limited Edition ‘Art Event 2017' Contemporary Drawing Collection
Dubai Design & Fashion Council Launches DDFC Membership to Support Sustainable D...
COÉGA Sunwear Teams Up With GO Sport on Exclusive SS17 Swimwear Collection
Nautica Spring 2017 Collection
Paule Ka Launches New Fall/Winter 2017 Collection in Dubai
TRESemme Hair Academy Launches in Arabia with Georges Mendelek and Alanoud Badr
Win up to 30 Kilos of Gold in 18 Days at Malabar Gold & Diamonds
Tame Your Beard with The Art Of Shaving
Mövenpick Hotels & Resorts' Pakistan Presence Blooms as Firm Signs New Prop...
Al-Futtaim Motors launches the UAE's first hybrid truck
World's first reinforced Arc7 class LNG carrier maiden port calls go smooth as i...
ESCADA Amelia - Diamond timepiece
H.H. Sheikh Ahmed lays foundation stone of Silicon Mall at Dubai Silicon Oasis
Global Innovations on its first day of success during the Arabian Travel Market 2017
HP Inc. launches World's Most Advanced and Secure A3 Printers in the UAE
Alice + Olivia by Stacey Bendet takes over the W Café Doha
Denim Days with GUESS and F&F
Michael Kors Collection Transeason 2017
MASSIMO DUTTI SS17 inspires an essential piece for Massimo Dutti women
ArabianTravel Market: New partnerships and tailored services for Middle Eastern ...
French Label ba&sh Launches Stunning Capsule Collection
Dubai to welcome largest Arabian Travel Market yet
Godiva Ice Cream
Taima Abdullah Al Omari Crowned Winner of Arab Reading Challenge in Kuwait
8 Reasons Why you will never drink green tea again
Jewel Corner Opens Kiosk In The Heart of Sharjah, At Mega Mall
Joyalukkas Opens a world of choice in Al Ahsa
Centre Point Logistics' Dh60 million new warehouse goes live at Dubai South
Schneider Electric Opens Submissions for Seventh Edition of International Studen...
Malabar Gold & Diamonds opens its 175th showroom in Nagercoil, Tamil Nadu, India
Take a sound adventure with the New Action Mic for GoPro® from Sennheiser
Dubai Municipality Opens First UAE Foodbank Branch
Empower highlights the importance of district cooling to real estate developers ...
Chronoswiss Flying Regulator Wins Coveted Red Dot Design Award
Sheikh Nahayan Mabarak Al Nahayan Inaugurates 18th Annual Regional Audit Conference
World Premiere – New BOVET Timepiece
DC PRO Engineering CEO Maps Out Plan for Greener Earth at the 2017 District Cool...
The 2nd edition of Modern Woman Show opens at Dubai World Trade Centre
Doha Bank achieves 2.9% profit growth with impressive ratios
Get the pageant body with A-Tone Fitness Lounge, official fitness partner to the...
Mobile Doctors 24-7 introduces unique digital healthcare solution as part of Dub...
Al AbdulKarim Holding with Panasonic Exhibits the Revolutionary HIT® Solar Panel...
MG E-motion Concept Makes World Premiere at the 17th Shanghai International Auto Show
Raymond Weil Presents its First in-house Movement - CALIBRE RW1212
Dubai Chamber opens eighth representative office in Brazil
IOSH to Unveil New Strategy at Middle East Conference
E-Vision Partners with MBC GROUP in Exclusive IPTV/OTT Channel Distribution Righ...
Dubai Customs signs cooperation agreement with BUiD, and unleashes innovation