GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Entertainment

 
  Share

Initiative supports UAE National Strategy for Reading and enhances Dubai's position as a cultural destination among passengers

Dubai, United Arab Emirates: 11 January, 2017: Dubai Culture & Arts Authority (Dubai Culture), the Emirate's dedicated entity for culture, arts and heritage, has signed a Memorandum of Understanding (MoU) with Dubai Airports to provide reading opportunities for passengers in airport arrival and departure lounges. The project is due for completion by March 2017, to coincide with the UAE's National Month of Reading.

His Excellency Saeed Al Nabouda, Acting Director General of Dubai Culture & Arts Authority, represented Dubai Culture in signing the MoU with His Excellency Jamal Al Hai, Deputy CEO of Dubai Airports.

The MoU outlines Dubai Culture's commitment to provide e-books and library corners for passengers travelling through Dubai International (DXB) and Al Maktoum International (DWC) airports, in addition to mini-libraries, books and other reading services. Dubai Culture will also develop complementary programmes for inside the airports that promote the UAE's cultural and national identity, to sustain the momentum of Dubai's UAE National Strategy for Reading 2016-2026.

His Excellency Jamal Al Hai, Deputy CEO of Dubai Airports, said: “We are confident that our joint efforts with Dubai Culture will further cement Dubai's reputation as a cultural destination, and highlight the value we place on reading: the foundation of intellectual achievement. The city is renowned for maintaining its unique heritage, while also nurturing a knowledge-based economy that has seen it grow into a modern, cosmopolitan capital. By making reading services accessible throughout the airport, we aim to share this spirit and demonstrate our commitment to the millions of passengers we welcome through Dubai Airports every year.”

His Excellency Saeed Al Nabouda, Acting Director General at Dubai Culture, said: “Dubai Culture is planning a number of initiatives to support the UAE National Strategy for Reading 2016-2026. These initiatives focus on establishing the UAE and Dubai as inspiring hubs of education, learning and knowledge, according to the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai. Our MoU with Dubai Airports will bring reading opportunities to a wide international audience and share the love of reading among all members of the community.”

Al Nabouda added: “Our initiative with Dubai Airports will generate positive first and last impressions of the Emirate among travellers at both Dubai Airports. The initiative also serves to support the city's cultural sector, develop the integrated national literacy strategy, and establish the UAE as a global leader in the exchange of knowledge and culture.”

To carry out the MoU's core objectives, Dubai Culture and Dubai Airports will appoint internal coordinators to oversee the delivery of collaborative efforts and continuously measure the results of the initiative. Dubai Culture will also support the promotion of Dubai Airports' events and cultural activities, via e-mails, advertising materials, and publications for its employees and visitors.

Dubai Culture plays an essential role in establishing Dubai as a global hub, strengthening the cultural identity of the Emirate, promoting creative exchange, and encouraging artistic creativity.


Posted by : GoDubai Editorial Team
Viewed 3538 times
Posted on : Wednesday, January 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Double triumph for Qatar in Fazza Championship for Falconry Tilwah
Next Story : Dubai Autodrome to Host Twelfth Edition of Hankook 24h Dubai
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Basant Festival Celebration at Skyline University College
Chloe introduces the Daisy children's sunglass collection
Review of Dyson Supersonic Hair Dryer.
Grand Optics exclusive: MARNI eyewear collection
Filorga to introduce Nutri-Filler Lips in the UAE
‘Go Ahead, Love the Sun' with COÉGA Sunwear's Spring/Summer 2017 collection
A Two-Beat Rhythm from RAYMOND WEIL The World's Most Beautiful Dance Sets The Tu...
Dunkin' Donuts celebrates the launch of new premium donuts in the month of love
Doha Bank achieves recertification to ISO20000-2011, 10 years in a row
Ericsson at Mobile World Congress 2017: demonstrating how the digital world has ...
Mouawad - Royale Rings: Masterpieces Fit for a Queen
Clikon launches “MyLight” rechargeable LED flashlight
#NoFilter: Just High Definition Clean for Our Clothes
Middle East poised for debut of new INFINITI Q60 Red Sport 400
GUESS Spring/Summer 2017 Collection
Introducing The Levi's® 501® Skinny
Malabar Gold & Diamonds' opened its 11th showroom in Saudi Arabia at Jubail & Re...
Al Ghurair Rayhaan and Al Ghurair Arjaan by Rotana Pre-valentines Event
Ulysse Nardin InnoVision 2: undisputed pioneer of innovations in timekeeping
L'Oréal Group International Sustainability Workshop hits Dubai
Sharjah Biennial 13: Opening Week Programme Release
With Love On Mother's Day
Summertown Interiors recognised by Dubai Chamber of Commerce & Industry for CSR
Tissot T-Race MotoGPTM Automatic Limited Edition 2017
Intimissimi Italian lingerie presents the Valentine's Day Collection
Re-Salons and Spas Valentine's event
PUMA and Daily Paper tap into African Heritage, keeping it fresh for Spring-Summ...
Bridging refinement and watchmaking know-how Corum Golden Bridge Rectangle
CH Carolina Herrera: Byzantine Bag Collection
Great Britain One Pro Cycling Team visit F&F Store for Styling Tips
UAE's IVF sector will cross US$ 1.50 billion, in a global market worth $27 billi...
LG and Google Partner to Develop First Android Wear 2.0 Watches
Roderer launches bespoke Trophy line in Dubai
Ras Al Khaimah Tourism Development Authority Outlines 2017 Strategy on Back of A...
Nissan Reports Nine-Month Results for Fiscal Year 2016
Louis Moinet celebrates 200 years of the chronograph
Lufthansa Technik Middle East begins operations at Dubai South
Start a love affair with DUNE LONDON - Dune London SS17
Calzedonia Valentine's Day 2017 Straight to your heart
Ulysse Nardin North Sea Minute Repeater
Etihad Airways Invites Fashion's Elite to Celebrate the Launch of ‘Runway to Runway'
Mom, A title just above queen - Mother's Day gift guide
Majestic win for Sheikh Hamdan's falcon ‘Ghaith' in ‘Fakhr Al Ajyal' Championshi...
Great Success of 17th Edition of Indiasoft 2017
Global auto aftermarket players turn to Automechanika Dubai 2017 amid upward tre...
MRM falcon is fastest in qualifying round of RC Airplane (Sheikhs category) of F...
Dubai's Deputy Ruler Opens World's Largest Power Show
Runway Anywhere and Everywhere: the Michael Kors Collection Fall 2017 Runway Sho...
130 showrooms,14 countries. Inspiring milestones in a short span of 30 years by ...
Creativity and Culture at the Core of Khazzan X Cadillac's First Exhibition