GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

Dubai, UAE, January 11, 2017: Sportmax sought inspiration for Spring Summer 2017 from the pages of “Shima no Ama”, a Japanese photo book by Kusukazu Uraguchi published in the early eighties. “Women of the sea” depicts pearl fishers amongst the waves and shoreline busy in their pursuit of the lustrous treasures. Between these faded monochrome pages were such current images, so dynamic, so fresh, so graphically pleasing. But what made them even more arresting were the broad smiles,happy expressions and a joy of life these women seemed to share. Carefree about their bodies, unaware of their beauty. Not posed, not perfect, not judged. Their joy almost lifting them from the pages.

In this collection Sportmax hopes to bring this playful optimism to life.

Fresh faced, hair pulled back and tucked away under a straw beanie. Long gold fish sway from one ear twinned with large baroque pearls on the other.

There is much skin on show in this collection. Youthful thighs stride from playfully tucked up skirts. Fresh, light fabrics blow away exposing bronzed limbs, artfully cut out backs pulled open with drawstring ties.

The colour pallet is largely made up of tones of fresh whites and creams which contrast boldly against deep navy's, intense blacks and inky indigo blues. Joyful magenta and rich lacquer reds define this paint box.

Fabrics are light and airy. Cottons softy hand-washed and unpressed, silks billowy, linens crumpled, some woven with tiny metal threads to retain their crushed worn effect. To accentuate the softness of the fabrics gathers are added. Some pieces elasticated with channels that contract to rouche the fabric, others have corded drawstrings which the wearer pulls to tighten a waistline, hoists up a side seam, or folds up and fastens at the waist to create a shorter soft bubble skirt. The drawstring can be found throughout the collection. A reoccurring motif being the gathered drawn dots which play peek-a-boo on bodices, patch pockets and pointy satin mules. Lengthen or shorten, tighten or release, the drawstring gives the wearer the freedom to play with proportion and fit.

Watery, undulating stripes make for easy graphic pattern play. Seen with Japanese block print fishes swimming up stream or floating chrysanthemum flowers, all navigate towards an oriental calm.

The new Sportmax bag SM207 dives into the mood of the collection. For the show it takes inspiration from an humble plastic washing basket, it features bold oval holes laser cut through dense rubbery leather, exposing the contrast colour of the butter soft drawstring bags within. It's dimensions cut almost too large for its keeper, the inner pouch spills over the sides. As the models walk, note the lightness of their step, so light they might start to skip. Slight spindle heels picked out in eggshell blues and lacquer reds support a delicate sling back or elegant satin mule.

As this summer starts to become a fading memory and tans start to pale, keep a spring in your step and a smile on your face and remember that all work and no play makes Jill a dull, dull girl.


Posted by : GoDubai Editorial Team
Viewed 4770 times
Posted on : Wednesday, January 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Lanvin Homme Pre-Collection Summer 2017 Ready-to-Wear Trend
Next Story : Max Mara Spring-Summer 2017: Tropical moderne
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
LivNordic Spa & Wellness New Year's Treatment Offers
Make Up For Ever Kicks Off 2017 With the Innovative Artist Acrylip
COÉGA Sunwear to Support Around the World Charity Paddle
Kachins Group launches a luxurious Multi-designer hub in Dubai – The Rack by Kachins
DSF Showcases the Best in ‘Active & Cruise' Wear at Second Street Runways Event
Huawei kicks off 2017 by breaking a Guinness World Record
L'Extase Rose Absolue (EDP) - The embrace of an Incandescent Rose
The New “Jeremy Scott for Longchamp” Bag Spring 2017 Collection
Valentino Donna EDP & Hair Mist
Casting Call: Max Fashion calls out “Real People” to showcase Spring Collection ...
The Beauty District is back at DSF for a second year to help shoppers achieve th...
GUESS showcases its latest GUESS Jeans Women, GUESS Jeans Men and Marciano Colle...
Michael Kors Releases 2017 Lunar New Year Campaign
FOREO's LUNA go is the world's tiniest anti-aging electric cleanser
Casamorati dolce Amalfi The new creation from casamorati collection Exclusive in...
Double triumph for Qatar in Fazza Championship for Falconry Tilwah
Nissan CEO Carlos Ghosn Announces Breakthrough Technologies and Partnerships to ...
Steve Madden tie-up Espadrille
Introducing Kale Fix by Nip+Fab
Dyson's revolutionary hairdryer – the Dyson Supersonic™ arrives in the Middle East
Introducing Madame LA LA to the UAE
Sensibio H20 Wipes
Contour and Highlight with Lottie London's Blend and Snap Sponge
Max Mara Spring-Summer 2017: Tropical moderne
Dubai Gold & Jewellery Group – 1st, 4th & 5th January 2017 DSF Raffle Draw Winners
Sportmax Spring-Summer 2017
Super Fit with Rodial
Sandro Spring–Summer 2017 Accessories
Costa Coffee opens its First Ever Drive-Thru in The UAE
The Boxtones Announced as Red Bull Opening Act for 117Live's Sir Elton John Gig ...
Lanvin Homme Pre-Collection Summer 2017 Ready-to-Wear Trend
Indulge yourself in Zoella's Sweet Inspirations Fragranced Body Mist
Incredible DSF offers from Al-Futtaim Honda
Get event ready with Jergens
Huawei reveals the next era of mobile: meet the Intelligent Phone
Tap Into Runway Trends on Your Tips: Sally Hansen Complete Salon Manicure™ Nail ...
Illamasqua launches the new Semi Matte Lipsticks collection [ANTI]matter
Al Habtoor Group and One Broker Group Host ‘Real Estate Brokers Night' to Showca...
Sennheiser Launches Wireless Products at CES 2017
New Colour Collection Flasks Made by Fressko
LAVA International Launches power-packed LAVA A3 Smartphone in MENA
ArabPlast 2017 opens today (Sunday, 8 January) with increase in overall display ...
Inglot launches "Star In You" collection at the Beauty District!
The Nail Pavilion Kick start the New Year with these irresistible pamper packages…
Zabeel team impress on debut in Fazza Championship for Falconry Tilwah
Demise, Melkamu Lead Strong Women's Field for Standard Chartered Dubai Marathon
Golden Globes Jewellery at Liali
Summertown Interiors: increased corporate sustainability awareness needed in the UAE
Omega Watches Presents Valentine Days Collection
Corum Bubble says STOP!