GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share

Dubai, UAE, January 11, 2017: Sportmax sought inspiration for Spring Summer 2017 from the pages of “Shima no Ama”, a Japanese photo book by Kusukazu Uraguchi published in the early eighties. “Women of the sea” depicts pearl fishers amongst the waves and shoreline busy in their pursuit of the lustrous treasures. Between these faded monochrome pages were such current images, so dynamic, so fresh, so graphically pleasing. But what made them even more arresting were the broad smiles,happy expressions and a joy of life these women seemed to share. Carefree about their bodies, unaware of their beauty. Not posed, not perfect, not judged. Their joy almost lifting them from the pages.

In this collection Sportmax hopes to bring this playful optimism to life.

Fresh faced, hair pulled back and tucked away under a straw beanie. Long gold fish sway from one ear twinned with large baroque pearls on the other.

There is much skin on show in this collection. Youthful thighs stride from playfully tucked up skirts. Fresh, light fabrics blow away exposing bronzed limbs, artfully cut out backs pulled open with drawstring ties.

The colour pallet is largely made up of tones of fresh whites and creams which contrast boldly against deep navy's, intense blacks and inky indigo blues. Joyful magenta and rich lacquer reds define this paint box.

Fabrics are light and airy. Cottons softy hand-washed and unpressed, silks billowy, linens crumpled, some woven with tiny metal threads to retain their crushed worn effect. To accentuate the softness of the fabrics gathers are added. Some pieces elasticated with channels that contract to rouche the fabric, others have corded drawstrings which the wearer pulls to tighten a waistline, hoists up a side seam, or folds up and fastens at the waist to create a shorter soft bubble skirt. The drawstring can be found throughout the collection. A reoccurring motif being the gathered drawn dots which play peek-a-boo on bodices, patch pockets and pointy satin mules. Lengthen or shorten, tighten or release, the drawstring gives the wearer the freedom to play with proportion and fit.

Watery, undulating stripes make for easy graphic pattern play. Seen with Japanese block print fishes swimming up stream or floating chrysanthemum flowers, all navigate towards an oriental calm.

The new Sportmax bag SM207 dives into the mood of the collection. For the show it takes inspiration from an humble plastic washing basket, it features bold oval holes laser cut through dense rubbery leather, exposing the contrast colour of the butter soft drawstring bags within. It's dimensions cut almost too large for its keeper, the inner pouch spills over the sides. As the models walk, note the lightness of their step, so light they might start to skip. Slight spindle heels picked out in eggshell blues and lacquer reds support a delicate sling back or elegant satin mule.

As this summer starts to become a fading memory and tans start to pale, keep a spring in your step and a smile on your face and remember that all work and no play makes Jill a dull, dull girl.


Posted by : GoDubai Editorial Team
Viewed 7967 times
Posted on : Wednesday, January 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Lanvin Homme Pre-Collection Summer 2017 Ready-to-Wear Trend
Next Story : Max Mara Spring-Summer 2017: Tropical moderne
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Mouawad Jewellery to Sparkle at Doha Jewellery and Watch Exhibition 2017
Wellness Centre to offer a 360 degree solution in health
Chopard Musk Malaki - Discover the secret of exceptional creation with the Malak...
Skyline University College (SUC) and TYV Cross Fire Debating Competition Has a N...
Dubai Fashion League 2017 to bring top celebrity designers to Dubai
Discover the secret to soft radiant skin with Enchanteur's latest range of fragr...
Mariner 200 – elegant timepiece from Concord
Tweezerman Reveals 2017's Hottest Eyebrow Trends
This February Wow by Wojooh introduces its brand new makeup must have - the Blur...
Diversification will lead to new strategic alliances between Qatar and South Korea
2XL's Valeria collection defines the ultimate luxury living room
PRADA EYEWEAR Redux Special Collection
The Marks & Spencer Spring Summer 17: Womenswear Collections
Roger Dubuis at Doha Jewellery and Watches Exhibition 2017
New Calvin Klein Pure Gold Euphoria
THIS MOMENT Bershka campaign Spring/Summer '17
World's most complicated range of timepieces worth US$5 million being displayed ...
Simplify your cleansing routine with Johnson's Facial Wipes – convenience in a b...
Repetto Spring-Summer 2017
'Dials Inspired by Nature' - Limited Edition Ladies Timepieces by BOVET, Crafted...
MBDA awarded additional Marte anti-ship missile contract by UAE
Enjoy radiant intense colour and shine with Palette
Persol Calligrapher Edition
Charming Charlie Introduces Spring Summer in Arabia Season's Newest Shades
Louis Moinet Black Gold Derrick: A new take on an old classic
ICONIC announces Youth Fashion Show Experience - Season 2
GAC on the greens - World-Class Golfing Pro gives masterclass in Doha
Heritage Collection: the Pilot Extra Special Chronograph
Panache International introduces exclusive Smart Lid for hot beverages
Spring/Summer 2017 Collection from ban.do
Roderer Partners with Harvey Nichols Riyadh
Malabar Gold & Diamonds presents Studs & Drops Festival, showcasing a variety of...
MedColl, the ultimate beauty supplement to achieve amazing skin and hair
The Ultimate Self Tanning Tips with Madame LA LA
Comfort travel with Merlin Digital's newly launched SkySnug
Star Hunt 2017 Winners Announced At The Grand Finale Show
AMSI schools rise to UAE's call of National Sports Day
The First Collection of SOSPIRO Watches Available Exclusively at Paris Gallery
Exquisite selection of wedding essentials from The Luxury Closet
Dubai Properties (DP) survey reveals 84% of Dubai residents want to be more invo...
Euro Motors Jaguar Land Rover Celebrates Second Year Anniversary of Land Rover E...
CITIZEN Eco-Drive FD2033-52W: both classic and stunning
Spanish Fashion Entrepreneurs Showcase Their Classic and Elegant Collections at ...
Global Diamond Jewelry Retail Growth of 3 Percent Adds Little Sparkle to a Chall...
Celebrities Wear Alice + Olivia Fall 2017 Collection
LG G6 offers ultimate user convenience and productivity with fullvision display
Choithrams Donates AED 1.3 Million To The United Nations World Food Programme To...
Successful Trials in Saudi Arabia Prove Satellites, Aerial Sensors Can Save Date...
General Authority of Youth and Sports Partners with Growing Alliance for Youth A...
Rado and Yulia Peresild: Russian star of screen and stage joins Rado as global a...