GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

Dubai, UAE, January 11, 2017: Creative, radical, passionate; a woman with a vision years ahead of her time. Architect, designer and intellectual Lina Bo Bardi embodies Latin America's compelling take on modernism; at once rational and sensual, sleek and luxuriant, athletic and sultry, hi-tech and artisanal.

Bo Bardi was connected to Tropicalia, the avant-garde cultural movement whose touchstone was the ultimate exotic icon, Carmen Miranda. The eponymous 1968 album “Tropicália: ou Panis et Circensis” by a group of artists including Bardi's friends, Caetano Veloso, Gilberto Gil, and Gal Costa, was a landmark musical manifesto and makes for a soundtrack that swings to Max Mara's chica boom beat.

Design is often said to be about pulling order out of chaos but Bo Bardi wasn't all scared of letting chaos in. Her quasi-brutalist concrete and plate glass structures would be incomplete without the rainforest that grows around (and through them). The profuse flora and fauna that she adored inspire lush prints, sliced into patchworks that echo the precise geometry of her architecture. Torn layers of propaganda posters echo the tumult of design, culture and politics into which Bo Bardi threw herself.

Bo Bardi created some mouth watering design classics. The ‘Bola de Latao' chairs she installed in her home, ‘Casa de Vidro', look as good today as they did in 1951, in well worn tan leather, with restrained saddle stitching - which appears too on luxe suedes, double faces and the new BoBag.

Like Max Mara, Bo Bardi loved those traditional leather crafts, but she embraced new technology too. Max Mara borrows high performance jerseys and nylons from the sports arena for glamorous bodycon dresses, bodies and combinaisons with heat sealed construction. A structured mesh gives a hi-tech makeover to Max Mara's own design icon, the 101801. Shiny new Lina sunglasses and Bardi-esque wooden soled techno-clogs complete the look.

For modern women with big ideas, Max Mara Spring Summer 2017 proposes a new blend of voluptuous modernity; intelligent, audacious, sexy fashion with a lifespan as long as those Bo Bardi designs.


Posted by : GoDubai Editorial Team
Viewed 9211 times
Posted on : Wednesday, January 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Sportmax Spring-Summer 2017
Next Story : Kachins Group launches a luxurious Multi-designer hub in Dubai – The Rack by Kachins
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Mouawad Jewellery to Sparkle at Doha Jewellery and Watch Exhibition 2017
Wellness Centre to offer a 360 degree solution in health
Chopard Musk Malaki - Discover the secret of exceptional creation with the Malak...
Skyline University College (SUC) and TYV Cross Fire Debating Competition Has a N...
Dubai Fashion League 2017 to bring top celebrity designers to Dubai
Discover the secret to soft radiant skin with Enchanteur's latest range of fragr...
Mariner 200 – elegant timepiece from Concord
Tweezerman Reveals 2017's Hottest Eyebrow Trends
This February Wow by Wojooh introduces its brand new makeup must have - the Blur...
Diversification will lead to new strategic alliances between Qatar and South Korea
2XL's Valeria collection defines the ultimate luxury living room
PRADA EYEWEAR Redux Special Collection
The Marks & Spencer Spring Summer 17: Womenswear Collections
Roger Dubuis at Doha Jewellery and Watches Exhibition 2017
New Calvin Klein Pure Gold Euphoria
THIS MOMENT Bershka campaign Spring/Summer '17
World's most complicated range of timepieces worth US$5 million being displayed ...
Simplify your cleansing routine with Johnson's Facial Wipes – convenience in a b...
Repetto Spring-Summer 2017
'Dials Inspired by Nature' - Limited Edition Ladies Timepieces by BOVET, Crafted...
MBDA awarded additional Marte anti-ship missile contract by UAE
Enjoy radiant intense colour and shine with Palette
Persol Calligrapher Edition
Charming Charlie Introduces Spring Summer in Arabia Season's Newest Shades
Louis Moinet Black Gold Derrick: A new take on an old classic
ICONIC announces Youth Fashion Show Experience - Season 2
GAC on the greens - World-Class Golfing Pro gives masterclass in Doha
Heritage Collection: the Pilot Extra Special Chronograph
Panache International introduces exclusive Smart Lid for hot beverages
Spring/Summer 2017 Collection from ban.do
Roderer Partners with Harvey Nichols Riyadh
Malabar Gold & Diamonds presents Studs & Drops Festival, showcasing a variety of...
MedColl, the ultimate beauty supplement to achieve amazing skin and hair
The Ultimate Self Tanning Tips with Madame LA LA
Comfort travel with Merlin Digital's newly launched SkySnug
Star Hunt 2017 Winners Announced At The Grand Finale Show
AMSI schools rise to UAE's call of National Sports Day
The First Collection of SOSPIRO Watches Available Exclusively at Paris Gallery
Exquisite selection of wedding essentials from The Luxury Closet
Dubai Properties (DP) survey reveals 84% of Dubai residents want to be more invo...
Euro Motors Jaguar Land Rover Celebrates Second Year Anniversary of Land Rover E...
CITIZEN Eco-Drive FD2033-52W: both classic and stunning
Spanish Fashion Entrepreneurs Showcase Their Classic and Elegant Collections at ...
Global Diamond Jewelry Retail Growth of 3 Percent Adds Little Sparkle to a Chall...
Celebrities Wear Alice + Olivia Fall 2017 Collection
LG G6 offers ultimate user convenience and productivity with fullvision display
Choithrams Donates AED 1.3 Million To The United Nations World Food Programme To...
Successful Trials in Saudi Arabia Prove Satellites, Aerial Sensors Can Save Date...
General Authority of Youth and Sports Partners with Growing Alliance for Youth A...
Rado and Yulia Peresild: Russian star of screen and stage joins Rado as global a...