GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share

Dubai, UAE, January 11, 2017: Creative, radical, passionate; a woman with a vision years ahead of her time. Architect, designer and intellectual Lina Bo Bardi embodies Latin America's compelling take on modernism; at once rational and sensual, sleek and luxuriant, athletic and sultry, hi-tech and artisanal.

Bo Bardi was connected to Tropicalia, the avant-garde cultural movement whose touchstone was the ultimate exotic icon, Carmen Miranda. The eponymous 1968 album “Tropicália: ou Panis et Circensis” by a group of artists including Bardi's friends, Caetano Veloso, Gilberto Gil, and Gal Costa, was a landmark musical manifesto and makes for a soundtrack that swings to Max Mara's chica boom beat.

Design is often said to be about pulling order out of chaos but Bo Bardi wasn't all scared of letting chaos in. Her quasi-brutalist concrete and plate glass structures would be incomplete without the rainforest that grows around (and through them). The profuse flora and fauna that she adored inspire lush prints, sliced into patchworks that echo the precise geometry of her architecture. Torn layers of propaganda posters echo the tumult of design, culture and politics into which Bo Bardi threw herself.

Bo Bardi created some mouth watering design classics. The ‘Bola de Latao' chairs she installed in her home, ‘Casa de Vidro', look as good today as they did in 1951, in well worn tan leather, with restrained saddle stitching - which appears too on luxe suedes, double faces and the new BoBag.

Like Max Mara, Bo Bardi loved those traditional leather crafts, but she embraced new technology too. Max Mara borrows high performance jerseys and nylons from the sports arena for glamorous bodycon dresses, bodies and combinaisons with heat sealed construction. A structured mesh gives a hi-tech makeover to Max Mara's own design icon, the 101801. Shiny new Lina sunglasses and Bardi-esque wooden soled techno-clogs complete the look.

For modern women with big ideas, Max Mara Spring Summer 2017 proposes a new blend of voluptuous modernity; intelligent, audacious, sexy fashion with a lifespan as long as those Bo Bardi designs.


Posted by : GoDubai Editorial Team
Viewed 10480 times
Posted on : Wednesday, January 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Sportmax Spring-Summer 2017
Next Story : Kachins Group launches a luxurious Multi-designer hub in Dubai – The Rack by Kachins
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Elizabeth Arden: White Tea fragrance
Elizabeth Arden: Eight Hour® Miracle Hydrating Mist
Introducing NEW Olay Regenerist Microsculpting Cream SPF30
Celebrate Life's Key Moments with Mouawad Jewelry
Gucci Eyewear Spring/Summer 2017
IKEA Spreads Cheer on International Day of Happiness
SAINT HONORE introduces the first watch made out of steel from the Eiffel Tower
Grand Optics Celebrates 20 Years in the Middle East
Bottega Verde Introduces The New Splendida Skin Care Line!
Malabar Gold & Diamonds receives ‘Best Jewellery Brand Award' from India Bullion...
L'Occitane introduces Terre De Lumiere
Celebrate the start of the spring with Lexus Select Event
TKD Lingerie: Top 5 lingerie trends from the past five years
QNET Celebrates World Water Day 2017 with HomePure
INSIGHT a natural inspiration, essential choice and passion for hair
Siemens to help develop Qataris' tech skills
Versace Fall/Winter 2016-2017 Collection Preview
Gourmand by Molton Brown
Taste the best of the world at Lulu Hypermarket World Food Expo 2017
Massimo Dutti Spring/Summer'17 Campaign – Summer Echoes
New spa experience offers visitors to Beautyworld Middle East 2017 a memorable v...
Etihad Airways Crowns Winner of ‘Taste the World' at Taste of Hong Kong
Ulysse Nardin: Classic Sonata combining classical beauty with pure functionality.
Malabar Gold & Diamonds' launched its 172nd showroom in Ballari, Karnataka, India
Dubai Chamber concludes high-level trade mission to India
Marks & Spencer Hot Cross Bun
Doha Bank honoured with “Company of the Year Award” by Qatar University
Reebok Les Mills™ invites you to witness a live workout demonstration at Stadium...
ACTS bags quality control, geotechnical and testing works on Qatar stadiums
US Scholar to Address Feminism Under Islamic Law
Introducing XperiaTM L1 - a stylish smartphone, with an impressive display and s...
QNET Wins 2016 Sitecore Experience Award for Omnichannel Automation: Best E-comm...
Souq.com brings back the biggest sale of the season, the ‘Everything For You Sale'
Scholarships worth AED 150,000 to be won at GITEX Shopper Spring 2017
Davide Traxler Is Appointed Interim CEO of Eterna
Nissan signs actor Margot Robbie as its first electric vehicle ambassador
Tezenis My World, My Style, My Bra? Miami
LG Marks Sale of 15 Million Refrigerators Powered by Its Inverter Linear Compres...
Fashion Alert: Get a Head-Start on Your Summer Wardrode with ba&sh
Why Mothers can still have it all! How she did it!
TRYANO's Mother's Day Selection
HE Sheikh Nahyan highlights UAE's Experience in Building Global Citizenship at F...
Oysho presents the preview for its new SS17 collection: Midnight romance
Fun and games with ‘60 Seconds to BurJuman' these school holidays
Kuwait to showcase multi-billion dollar tourism plan at ATM
The Big Clearance Sale is Back!
Sultan bin Ahmed Al Qasimi Honours Winners of Fourth Sharjah Government Communic...
Impact BBDO Crowned Agency of the Year at Dubai Lynx 2017
UAE consumers can now pre-book the HUAWEI P10 and HUAWEI P10 Plus ahead of the o...
ATM Global Stage to open with Expo 2020 legacy debate