GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Healthcare and Medicine

 
  Share

Zulekha Hospitals Dubai and Sharjah welcome more than 2,902 women for medical tests to reduce breast cancer cases in UAE

Dubai, UAE, 8 January, 2017: Zulekha Hospital says its ongoing breast cancer awareness drive is having a growing impact after a record number of female patients registered for X-Ray mammograms and specialist check-ups.

A total of 2,902 women have attended medical appointments at Zulekha Hospitals in Sharjah and Dubai since the launch of the ‘Pink It Now' initiative in October 2016. This represents a 58% increase in consultations from its 2015 campaign.

Launched by Her Excellency Sheikha Lubna bint Khalid bin Sultan Al Qasimi, Founding Board Member of Friends for Cancer Patients (FoCP), ‘Pink It Now' was the latest part of Zulekha Hospitals' string of CSR initiatives aimed at raising health awareness in the UAE.

According to a WHO World Cancer Report, breast cancer has a substantially higher incidence than any other type of carcinoma. In 2012 alone the UAE registered 568 incidences of the disease, a rate five times higher than those of cervical or colorectal cancer and currently the disease amounts to 30% of all cancer cases across the MENA region.

“The numbers clearly show that our messages about the importance of the disease detection and treatment options prompt women into action,” said Dr Pamela Munster, renowned cancer expert from the University of California in San Francisco (UCSF), United States, and the campaign's long-standing ambassador.

“We want women to acknowledge that while some of them are in the higher breast cancer risk group due to their age, race or family history, anyone can develop this disease.”

The initiative, which concluded last week (Saturday, 31 December), comes in line with the UAE government's health goal of decreasing cancer fatalities within 2021, and is being undertaken in collaboration with The Pink Caravan, a FoCP initiative that has been functioning in the UAE since 2011 to raise awareness about breast cancer; highlighting the importance of early detection, regular check-ups, and dispelling the innumerable myths that surround the disease.

Dr Munster added: “Our aim is to educate women regardless of their age or background about the prevention, screening, and treatment procedures because timely management of the disease can reduce fatalities up to 98% and we want to equip all females across the UAE with this knowledge.”

Zanubia Shams, Zulekha Hospital Co-chairperson and the campaign's creator, said: “We are overwhelmed by the response to ‘Pink It Now' as the number of women registering for appointments grew by 58 per cent since last year while the number of positive cases detected remained at 13.

“We believe that by empowering women with extensive knowledge about breast cancer and stressing the importance of regular screenings as well as providing information about relevant treatment options, we help them make informed decisions about their health now and in the future.”

‘Pink It Now,' supported by partners including Friends of Cancer Patients, Pink Caravan, Ford Warriors in Pink – Ford MENA, Nestle Fitness, Bhima Jewellers, Colors TV, radio channels HUM FM and CLUB FM, and Femina ME, is one of Zulekha Hospital's core CSR initiatives, stressing the importance of strategies for cancer prevention, early detection and management of patients with the disease. The campaign will return to Dubai and Sharjah in October 2017.


Posted by : GoDubai Editorial Team
Viewed 5722 times
Posted on : Sunday, January 08, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : NMC doctor closes multiple holes in the heart of mother-of-two without surgery
Next Story : Arab Health Exhibition seeks to bridge the specialist skills gap to improve patient care in the GCC
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Bourjois Healthy Mix
Prada Luna Rossa Carbon
Kids Get Groovy in COÉGA Sunwear Spring/Summer 2017 collection
Bourjois: Blow a Kiss for Mother's Day
Paul Marciano and Al-Futtaim Celebrate GUESS' 35 Year Anniversary with Spectacul...
Eco-Drive FD2033-52W: Elegant timepiece from Citizen
BIODERMA Introduces Photoderm NUDE Touch SPF50+
Introducing NEW Olay Regenerist Microsculpting Cream SPF30
Bridging refinement and watchmaking know-how Golden Bridge Rectangle
BIODERMA launches Photoderm Brume solaire MAX SPF50+
Longines Global launch of Conquest V.H.P.: a new milestone for quartz technology
Invigorate your eye care routine with FOREO's next generation eye massager, IRIS
RAYMOND WEIL Freelancer Chronograph Inspired By the “Gibson Les Paul” Guitar
Cocktail and Bridal Couture by International Brand Label based in Dubai, Kara by...
Elizabeth Arden: White Tea fragrance
Are You Ready for World Class Pinoy at Max's?
Celebrate Life's Key Moments with Mouawad Jewelry
Elizabeth Arden: Eight Hour® Miracle Hydrating Mist
Gucci Eyewear Spring/Summer 2017
Kara by KK: Wedding Season - Fashion Product Placement
Nautical & Floral Designs take center stage in the Max' Spring Collection 2017
Browz's Lip Blush Treatment is Perfecting the Pout
A Homage to Cuba for Spring/Summer'17 by F&F
Ulysse Nardin Jade “Grand Feu”
Burberry Eyewear: His and Hers
Doha Bank named ‘Best Trade Finance Bank' in Qatar at Global Finance Awards 2017
Clearly Corrective Brightening and Smoothing Moisture Treatment
Lose the Back Pain at Work
Danube Dubai Fashion League showcases stunning designs amidst UAE's fashion elite
World's Best Family SUV – the All-New Land Rover Discovery Makes its Debut in th...
Al-Futtaim Relaunches Household Electronics Brand ‘Aftron'
Re - Salons and Spas celebrate Women's Wellness on International Women's Day
Sharjah Museums to Open Unique Photographic Exhibition of Muslim Communities in China
Breakfast to Be Available Around the Clock as McDonald's UAE Launches National B...
Centrepoint Wins Double Gold at Dubai Lynx for Sale Film
IKEA Spreads Cheer on International Day of Happiness
Hassan Al Qayedi, Afra Al Badi emerge champions in Fazza Championship for Shooti...
Danube Properties Launches Eight Realty Project ‘Resortz'
UAE Research Program for Rain Enhancement Science takes its call for innovation ...
LG shares insights on the six trends changing the mobile landscape
Etihad Airways Crowns Winner of ‘Taste the World' at Taste of Hong Kong
Technology and Innovation Key to Leveraging Heavy Oil's Untapped Potential, says...
LG Steals the Spotlight With Record Number of 2017 if Design Awards
Treat your mom this Mother's Day with Huawei
Art Jameel enters new phase of development
Cancer and Heart Disease Account for 85% of Critical Illness Claims in the UAE
Customs World inks cooperation agreement with Dominican Customs
QNET Wins 2016 Sitecore Experience Award for Omnichannel Automation: Best E-comm...
The UAE Goes Green for Ireland's National Day
Etihad Airways to Launch A380 Flights to Paris