Dubai, UAE, December 13, 2016: bebe stores, Inc. (NASDAQ:BEBE) Embracing the spirit of the season, we headed to the hills to provide an upscale rustic backdrop for bebe's holiday 2016 campaign. The setting feels like anywhere from Mammoth to the Pacific Northwest to Upstate New York. To truly capture the essence of the holidays, we created interior and outdoor environments that appear seasonal in a chic, understated way, with white candles in mercury glasses, white string lights, beautiful autumn floral arrangements and a tasteful Christmas tree. To incorporate New Year's Eve celebration elements, we also included an evening shoot with a playful, glamorous vibe true to bebe's origins. The overall feel is definitely elevated and aspirational yet still accessible, a natural progression from fall 2016.
Introducing bebe's flirty, festive new collection filled with iconic glamour & striking design. It's undeniably bebe, with an of-the-moment vibe to inspire your style.
Unique, sophisticated and timelessly sexy, bebe emerged as the first contemporary fashion destination in 1976. Today bebe continues to define next-generation chic while staying true to its assertive, provocative origins. Inspired by Shakespeare's immortal words “To be, or not to be,” the brand is, at its essence, about living, standing out and truly existing. As a global specialty retailer that designs, develops and produces a unique line of women's apparel and accessories, bebe currently operates 146 retail stores, 39 outlet stores and bebe.com. bebe distributes and sells bebe branded product in approximately 100 doors through its licensees in more than 20 countries.
This year bebe is celebrating its ten year anniversary in the UAE, with the launch of its new e-commerce site www.bebearabia.com and stores in The Dubai Mall, Mall of the Emirates, Dubai Marina Mall, Deira City Centre, Al Ghurair Centre, Mirdif City Centre and Abu Dhabi's Marina Mall, Yas Mall, World Trade Center Mall and Meraas Outlet Village.