GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Education and Training

 
  Share

The Hotel Show Dubai presents a masterclass in partnership with MODUL University Dubai

Dubai, UAE, August 8, 2016: From a survey of UAE hoteliers, organisers of The Hotel Show Dubai discovered that a strong digital marketing strategy is at the top of the agenda.

Undertaken by dmg events to identify which topic would be of the most interest to UAE hospitality industry professionals in an external training course, the results of the survey were unanimous.

“Developing a Digital Marketing Strategy for Revenue Optimisation”, a certified training masterclass in partnership with MODUL University Dubai, will take place at the 17th edition of The Hotel Show Dubai 2016, set to take up an entire day of the events' popular Vision Conference.

Gary Williams, Event Director of the dmg events hospitality portfolio, said: “In a digital world, there is no denying that digital marketing is here to stay. It should form an integral part of a hotel's marketing strategy, at a time where the presence of a hotel's brand profile is no longer enough to drive revenue. An adaption of a more robust marketing strategy is now inevitable. Hotel reservations and associated experiences are some of the most popular subjects for online reviews; and this consumer-generated content is regarded as more credible, un-biased and popular than the content produced by hoteliers.”

MODUL University, established in Vienna in 1908, has over 100 years of legacy in hospitality and tourism education in Europe. The Dubai campus in Jumeirah Lakes Towers is set to welcome its first cohort of students this September.

Martin Kubler, lead Lecturer at MODUL University Dubai and CEO at sps:affinity who will conduct the training session, commented: “This masterclass will deliver insights and expertise needed by today's hoteliers to optimise revenue through digital marketing channels including social media, mobile and web. The session will cover: Strategies to optimise your hotel's online presence; Identifying and managing your online audiences; Developing and managing online sales funnels; and Current best practice in online and social media promotions.”

The “Developing a Digital Marketing Strategy for Revenue Optimisation” certified masterclass will be held on 17th September, from 9.30am to 3.30pm, at the Dubai World Trade Centre.

Hoteliers that book before the 6th August will pay an early booking fee of US $200. Find out more and register to attend at: www.thehotelshow.com


Posted by : GoDubai Editorial Team
Viewed 26651 times
Posted on : Monday, August 8, 2016  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Sheraa: Accelerating the Entrepreneurial Ambitions of UAE Youth
Next Story : Petroleum Institute Student Wins the Total Campus Challenge
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Celebrate Father's Day in 'Swiss Style' with RAYMOND WEIL
Happy Father's Day with Ulysse Nardin Executive Skeleton Tourbillon
Paris Gallery Eid Gift Guide: The Watch Edit
Make a Statement with MAKE UP FOR EVER's New Artist Liquid Matte Lipsticks
SAINT HONORE Opéra is Ideal for the Stylish Woman
Joyalukkas Win Upto 60 KG gold promotion Lucky winner announced in the UAE
SAINT HONORE Charisma Twist
LG G6: The Ideal Summer Vacation Companion
Lucky Winners celebrate winning gold bars with Malabar Gold & Diamonds – ‘BE A G...
Skyline University College Conducted Health and Wellness Program
THEFACESHOP, White Seed brightening
IKEA Reveals Hidden Shortcuts as Father's Day Gift
Gold Collagen® Hydrogel Mask with Second Skin Technology to Launch in Dubai in J...
TAG Heuer Luxury Kit
Celebrate This Eid by Honouring your Loved Ones with a Special Gift
Bhima Jewellers Spread Happiness this Ramadan with ‘BHIMA GIFT A SMILE'
Keep your skin hydrated this summer with tips from Gold Collagen!
Marion Cotillard wears Chloé to 31st Cabourg Film Festival
Al Barwani Wins 2017 Ramadan Challenge Senior Cup Title
Dubai will be ‘United in Celebration' during 10th Edition of ‘Eid in Dubai- Eid ...
TOD's Spring/Summer '18 Men's Collection
Dsquared2 Men's and Women's Fall Winter 2017 Show
Take A Sneak-peek into COÉGA Sunwear's 2018 Baby Swimwear Line
deLaCour Saqra Urban- Triumph Design
Celebrate Eid in 'Swiss Style' with stunning RAYMOND WEIL Freelancer
The Salman and Katrina relationship with Splash continues
Eid Al Fitr 2017
WHITE MAN & WOMAN presents POAN - PEOPLES OF ALL NATIONS ‘The Phenomenon of Man'
Dubai Culture Announces July Workshops for Dubai Festival for Youth Theatre 2017
Starbucks Brings Back Summer Favorite S'mores Frappuccino on Popular Demand
KeyBS e-Voucher solution ‘KeyEVD' goes live on thousands of 4Run Telecom POS mac...
HP Revolutionizes Pocket-size Printing with Sprocket
Wear Your Personality on Your Sleeve with Suitsupply
New Collections at Grand Optics - Summer 2017
Empower Starts Delivering District Cooling Solutions to JVC and JVT
Podium Finish for UAE Team Emirates' Sacha Modolo on Stage Eight of Tour de Suisse
OMEN by HP Delivers the Ultimate Advantage for Gamers to Dominate the Competition
Abu Dhabi Ports 5th Annual “Working Safely in the Heat” Campaign Launched
Dubai Customs salutes UAE's 1st global customs efficiency ranking
Jaguar E-PACE: The New Compact Performance SUV
New destination for Godiva lovers
Summer Style in Your Suitcase with LE66
ADNEC Group Wins Two Prestigious AEO Awards
Khater Massaad's Former Georgian Chief Aide Found Guilty of Fraud in Georgia and...
Memorandum of Understanding Signed Between Mohammed Bin Rashid Space Centre has ...
The Outlet Village Celebrates Eid Al-Fitr and DSS with Fun-Filled Entertainment ...
Dubai Outlet Mall and the UAE Red Crescent join hands to give free Eid clothing ...
New American School for Dubai in 2018 by Esol Education
InSinkErator contributes to UAE State of Energy Report for third consecutive year
His Highness Sheikh Hamed bin Zayed Al Nahyan Attends First Graduation Ceremony ...