GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Education and Training

 
  Share

The Hotel Show Dubai presents a masterclass in partnership with MODUL University Dubai

Dubai, UAE, August 8, 2016:   From a survey of UAE hoteliers, organisers of The Hotel Show Dubai discovered that a strong digital marketing strategy is at the top of the agenda.

Undertaken by dmg events to identify which topic would be of the most interest to UAE hospitality industry professionals in an external training course, the results of the survey were unanimous.

“Developing a Digital Marketing Strategy for Revenue Optimisation”, a certified training masterclass in partnership with MODUL University Dubai, will take place at the 17th edition of The Hotel Show Dubai 2016, set to take up an entire day of the events' popular Vision Conference.

Gary Williams, Event Director of the dmg events hospitality portfolio, said: “In a digital world, there is no denying that digital marketing is here to stay. It should form an integral part of a hotel's marketing strategy, at a time where the presence of a hotel's brand profile is no longer enough to drive revenue. An adaption of a more robust marketing strategy is now inevitable. Hotel reservations and associated experiences are some of the most popular subjects for online reviews; and this consumer-generated content is regarded as more credible, un-biased and popular than the content produced by hoteliers.”

MODUL University, established in Vienna in 1908, has over 100 years of legacy in hospitality and tourism education in Europe. The Dubai campus in Jumeirah Lakes Towers is set to welcome its first cohort of students this September.

Martin Kubler, lead Lecturer at MODUL University Dubai and CEO at sps:affinity who will conduct the training session, commented: “This masterclass will deliver insights and expertise needed by today's hoteliers to optimise revenue through digital marketing channels including social media, mobile and web. The session will cover: Strategies to optimise your hotel's online presence; Identifying and managing your online audiences; Developing and managing online sales funnels; and Current best practice in online and social media promotions.”

The “Developing a Digital Marketing Strategy for Revenue Optimisation” certified masterclass will be held on 17th September, from 9.30am to 3.30pm, at the Dubai World Trade Centre.

Hoteliers that book before the 6th August will pay an early booking fee of US $200. Find out more and register to attend at: www.thehotelshow.com  



Posted by : GoDubai Editorial Team
Viewed 42090 times
Posted on : Monday, August 8, 2016  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Sheraa: Accelerating the Entrepreneurial Ambitions of UAE Youth
Next Story : Petroleum Institute Student Wins the Total Campus Challenge
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
PopSockets launches a new collection with crystals from Swarovski, the must-have...
Maintain Healthy Skin Year Round
Free gold coins at Malabar Gold & Diamonds Festival
MIDO Baroncelli Lady Day & Night collection
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market
Interview with Asil Attar, CEO of Al Yasra Fashion
Holiday Gifting Made Easy with Wet n Wild Beauty Specials
Get Ready for Party Season with Lottie's new make-up hits
Tissot PR100 Lady Sport – Chic Glamourous Festive Season
Festive Gift Sets from Bubble T
Winter wool Christmas must- haves
Golden Mile Galleria's ‘A Cultural Flair' attracts hundreds of art lovers to Pal...
Samsung Galaxy A9 – Designed to capture the world in its fullest
New 1948 Seamaster Watches Join the Ranks'
Michael Kors Collection Transeason 2019 Press Presentation
Chic and Stylish Wraps with a 3 in 1 effortless concept
DKNY Launches (Limited Edition) Holiday 2018 Collection
9th Edition of China Homelife Exhibition to Have Over 3000 Exhibitors Across Bus...
New Menu alert: Moombai & Co. launches exciting and delicious food items to its menu
Tissot PR100 Lady Sport – Chic Sporty yet Feminine
Els Back for the 30th Omega Dubai Desert Classic Aiming for a Record Fourth Victory
Dubai Shopping Festival Wednesday Specials at The Smile Bar
Global Knowledge Index 2018 and The Future of Knowledge: A Foresight Report shin...
Get Party Ready with Champion Cleaners
Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world
Santa is Coming to Town!
Nine winners honored by DQG for their innovative ideas at the 10th Global Contin...
UAE students win top awards at international math competition in Malaysia
Enjoy 11 exciting new street entertainment shows at BOLLYWOOD PARKS™ Dubai
Jury Announced for Epson's First Ever Win-A-Robot Competition in Europe, The Mid...
'Introducing the GUESS Jeans Fall 2018 Collection'
Spinneys Dubai 92 Cycle Challenge | Road Closure Timings
New ACH145 Mercedes-Benz Style Cabin Model Highlights First Presence at MEBAA fo...
No P-ain, No G-ain! Mega Musclemen Return to Dubai
Al Hosn Now Open to the Public
ICAEW recognises Middle East's best finance professionals
His Highness Sheikh Saud discusses collaboration with British Consul-General And...
It's a Wrap! The Second JLT Restaurant Awards Conclude with a Glitzy Ceremony At...
CBUAE and Central Bank of China meet to Enhance Renminbi Clearing in the UAE
Listen to the Autism Beat Gala Dinner at Atlantis - The Palm
Arla Foods launches initiative with UAE Ministry of Education to promote healthi...
CITIZEN's “#MyBetterStartsNow” campaign seeks out UAE's inspired and driven indi...
Young Emirati Champion Rashid Al Dhaheri Powers Ahead to Stunning Victory at the...
Joe's Backyard Opens at the Holiday Inn, Dubai Festival City
Julphar to Launch Wearable Insulin Delivery Device in GCC
Zayed Book Award Longlist Announced for ‘Young Author' Category (2018 - 2019)
Dubai Islamic Bank triumphs at Islamic Business and Finance Awards 2018
Al Ghurair Centre Teams Up With Nike to Support Its ‘We Play DXB' Campaign
University of Balamand Dubai and Emicool agree MoU for student scholarships