GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Education and Training

 
  Share
Hospitality Backstage - Bridging the Theory and Practice

Dubai, UAE, June 1, 2016: Zaid Maleh is the CEO of DACH Advisory, a fully-fledged investment and project-management firm headquartered in Dubai with offices in Vienna and Moscow. Maleh has led the establishment of a state-of-the-art branch campus of Austria's leading private university in Dubai. With over 100 years of academic excellence, MODUL University is the world's oldest and only institution offering degrees in the tourism and hospitality industry from the age of 14 to PhD.

'Hospitality by our definition is 'passion for service'. In Austria, we grow up with hospitality from a very early age. It becomes part of every youth's DNA and this is basically reflected in MODUL University as well,' said Maleh. 'The college of MODUL was founded back in 1908 and it's all about providing hospitality degrees for pupils from the age of 14 onwards. So, for us, hospitality is an integral part of society and it needs to be cherished and lived from a very early age in order for it to be sustainable.

'When looking at Dubai and the UAE in general, which has positioned itself as a major hospitality and tourism hub not only in the region but to the wider global audience, we feel that the same DNA needs to apply,' Maleh added. 'The growth in the sector over the last five years has been quite impressive and what the UAE government is doing to sustain this growth is magnificent. We definitely would like to be part of it and therefore we feel hospitality is a very rewarding sector to be in at this point in time'

'Looking at the current offerings in the UAE, we felt there was an obvious gap to address that vocational opportunity. This is where MODUL comes in to bridge that education gap between theory and practice,' said Maleh. 'A recent offering that we have launched is 'Hospitality Backstage'. Basically, we take high-school students backstage into hospitality. We take them to our partner hotels and show them the kitchen; make them cook their own meals and serve them; take them to the laundry department; to the back offices to do bookings and show them what it takes to run a five star or luxury hotel.' 'It makes them fully appreciate what goes on behind the scenes. This program has been very well received, not only by the schooling community but also by our partner hotels. They recognize that teaching kids about hospitality and its real values makes it an attractive place to consider in terms of working in the future. This is the mission that we bring to the table at MODUL.

Maleh continued: 'Last year in the UAE, more than 530,000 jobs were created in the hospitality sector, which makes it the largest employer by far and the biggest contributor to GDP. However, if you look at higher education only 1% of the students elect hospitality as their future study program — and this does not make sense. 'Looking at MODUL's career center and its alumni, a lot of people started in the hospitality sector and then ventured out to become fully-fledged managers, working in marketing, other areas of business, or becoming entrepreneurs etc. 'No other industry does that as well as hospitality,' insisted Maleh.

'Expo 2020 is one of the reasons why MODUL University elected to come to Dubai. Owned by the Chamber of Commerce, it is a big step for MODUL University to go outside the borders of Austria. 'Expo 2020 has been a magnificent boost to that decision-making by the Chamber. We are already in touch with the Expo 2020 committee, and we are exploring a mutually beneficial collaboration of opportunities. We think with the Expo coming to Dubai and the target of having over 1,000 hotels here by then grants us an extraordinary opportunity and we are very happy to be part of it,' explained Maleh. 'The time to employment of MODUL graduates has been just three months on average and this is quite impressive. Here in Dubai, we are owned by Dubai Investments, so obviously we have very strong ties with the industry and will aim to capitalize on that and replicate the success that we have back in Austria,' Maleh promised.



Posted by : GoDubai Editorial Team
Viewed 33648 times
Posted on : Wednesday, June 1, 2016  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Ajman University Graduates 386 as the Class of Year of Reading in Ajman
Next Story : Hospitality professional wins $26,000 MBA scholarship at MODUL University Dubai
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
New Must-Have Beauty Products from GOSH this October
Four UAE Designers Take Home LG Signage Design Award
Huawei unveils the long-awaited HUAWEI Mate 10 and HUAWEI Mate 10 Pro
LPG Endermologie Offers A Chronobiological Slimming Gel
Level Shoes Hosts Christian Louboutin for “Dear India”
ICONIC Youth Fashion Show Experience
Glamazle.com introduces Super Matte ‘Glambry' lip tints for the perfect pout
Diamonds Are Everyone's Best Friend! VOD Dubai International Jewellery Show 2017...
The Graham Chronofighter Vintage GMT is the tough guys' ticket to time travel
SCTDA ‘My Destination' Program Kicked Off with SUC Students
The Rado True Shadow - Limited edition timepiece co-created with Japanese design...
Beauty Night Is Back at Sheraton Dubai Creek
The Lacoste 12.12 Kids Collection
Reinventing Raymond Weil's Emblematic Chronograph - The Refined Swiss Watchmakin...
Moving on Up! Saudi Arabia to Underline Status as Regional Food Manufacturing Fo...
MICHAEL Michael Kors: Fall 2017 Sadie Large Leather Satchel
PUMA X Photographer Gunner Stahl For Autumn/Winter 2017
Dubai Chamber concludes high-level trade mission to Malta
GUESS Launches Stunning Array of Collections for Fall17
Coffee at the touch of a button with ‘Quespresso'
Introducing FitFuse by COÉGA Sunwear
Ali & Sons Audi unveils all new Q5 and SQ5 in Abu Dhabi and Al Ain
Regional Storytelling Takes Centre Stage at DIFF With Muhr Feature Category
Renault KOLEOS achieves five-star Euro NCAP rating
Humaid Mohammed Al Qatami, Director General, Dubai Health Authority Officially O...
Versace Fall/Winter 2017 Collection
Maserati Merchandise Products
More café re-opens its doors
CNN's Marketplace Middle East uncovers the DIFC's central role in Dubai's econom...
‘brands4u', the biggest factory outlet opens in Reef Mall, Dubai
Career of Egyptian Writer Wahid Hamed to Be Honoured With Arab Lifetime Achievem...
Glambox.me - Get Glam On The Go
Airbus and Bombardier Announce C Series Partnership
RAYMOND WEIL'S Freelancer Ladies - The Ideal Ally for the Modern Active Woman
The Dubai Mall celebrates Diwali with a splash of colour
Plentiful Cinema-based Activities Offered by SICFF 2017
Seagal Shows Off the Stunning Jules Verne Instrument II from Louis Moinet.
Peugeot on the Podium at Rallye Du Maroc: Ready to Tackle Dakar 2018 After a Pro...
Partnership between Roger Dubuis and Emirates Airline Foundation
Christmas just got easier with Al-Futtaim ACE
Celebrate festival of light at home with your loved ones
Kalimat Group Brings Arabic Literature to the Fore at Frankfurt Book Fair
Airline New Distribution Capability to Get Boost from ATPCO and SITA
Breast Cancer and Fertility preservation
British Security Industry Association zooms in on Mid East's US$4.8 billion comm...
Dubai Health Authority receives Canadian delegation at Dubai Future Accelerators.
Robinsons Launches the Hall of Fashion and Accessories
Trend Alert: Think Pink
Jafza named best free zone in the world for large companies
Dari Home opens in The Dubai Mall