GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Education and Training

 
  Share
Hospitality Backstage - Bridging the Theory and Practice

Dubai, UAE, June 1, 2016: Zaid Maleh is the CEO of DACH Advisory, a fully-fledged investment and project-management firm headquartered in Dubai with offices in Vienna and Moscow. Maleh has led the establishment of a state-of-the-art branch campus of Austria's leading private university in Dubai. With over 100 years of academic excellence, MODUL University is the world's oldest and only institution offering degrees in the tourism and hospitality industry from the age of 14 to PhD.

'Hospitality by our definition is 'passion for service'. In Austria, we grow up with hospitality from a very early age. It becomes part of every youth's DNA and this is basically reflected in MODUL University as well,' said Maleh. 'The college of MODUL was founded back in 1908 and it's all about providing hospitality degrees for pupils from the age of 14 onwards. So, for us, hospitality is an integral part of society and it needs to be cherished and lived from a very early age in order for it to be sustainable.

'When looking at Dubai and the UAE in general, which has positioned itself as a major hospitality and tourism hub not only in the region but to the wider global audience, we feel that the same DNA needs to apply,' Maleh added. 'The growth in the sector over the last five years has been quite impressive and what the UAE government is doing to sustain this growth is magnificent. We definitely would like to be part of it and therefore we feel hospitality is a very rewarding sector to be in at this point in time'

'Looking at the current offerings in the UAE, we felt there was an obvious gap to address that vocational opportunity. This is where MODUL comes in to bridge that education gap between theory and practice,' said Maleh. 'A recent offering that we have launched is 'Hospitality Backstage'. Basically, we take high-school students backstage into hospitality. We take them to our partner hotels and show them the kitchen; make them cook their own meals and serve them; take them to the laundry department; to the back offices to do bookings and show them what it takes to run a five star or luxury hotel.' 'It makes them fully appreciate what goes on behind the scenes. This program has been very well received, not only by the schooling community but also by our partner hotels. They recognize that teaching kids about hospitality and its real values makes it an attractive place to consider in terms of working in the future. This is the mission that we bring to the table at MODUL.

Maleh continued: 'Last year in the UAE, more than 530,000 jobs were created in the hospitality sector, which makes it the largest employer by far and the biggest contributor to GDP. However, if you look at higher education only 1% of the students elect hospitality as their future study program — and this does not make sense. 'Looking at MODUL's career center and its alumni, a lot of people started in the hospitality sector and then ventured out to become fully-fledged managers, working in marketing, other areas of business, or becoming entrepreneurs etc. 'No other industry does that as well as hospitality,' insisted Maleh.

'Expo 2020 is one of the reasons why MODUL University elected to come to Dubai. Owned by the Chamber of Commerce, it is a big step for MODUL University to go outside the borders of Austria. 'Expo 2020 has been a magnificent boost to that decision-making by the Chamber. We are already in touch with the Expo 2020 committee, and we are exploring a mutually beneficial collaboration of opportunities. We think with the Expo coming to Dubai and the target of having over 1,000 hotels here by then grants us an extraordinary opportunity and we are very happy to be part of it,' explained Maleh. 'The time to employment of MODUL graduates has been just three months on average and this is quite impressive. Here in Dubai, we are owned by Dubai Investments, so obviously we have very strong ties with the industry and will aim to capitalize on that and replicate the success that we have back in Austria,' Maleh promised.



Posted by : GoDubai Editorial Team
Viewed 31391 times
Posted on : Wednesday, June 1, 2016  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Ajman University Graduates 386 as the Class of Year of Reading in Ajman
Next Story : Hospitality professional wins $26,000 MBA scholarship at MODUL University Dubai
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
SOUQ.com hosts two-day Samsung carnival with incredible offers on Mobiles, Weara...
Perfect Fragrances to Celebrate Eid
100 New Ways to Transform Your Home With the New Ikea Catalogue
A Post-Summer Pigmentation Saviour from MZ SKIN
LG V30 to Elevate Smartphone Camera to New Heights
Next Major Smartphone From LG to Feature First-Ever OLED FullVision Display
GCC's premium home appliance market to thrive with LG SIGNATURE
COÉGA Sunwear Launches Contemporary Autumn/Winter '17 Conservative Swimwear
Michael Kors Debuts New Bancroft Handbag Collection
Introducing the Fall 2017 GUESS Accessories Collection Advertising Campaign
The Ritual of Karma
Eid Al Adha with Paule Ka Fall-Winter '17
Six Down, Two to Go - ADSB Keeps Up Pace in Delivering Ships to Kuwait
International SOS and Control Risks Advise Pilgrims Worldwide Ahead of Hajj 2017
Global Jewellery Retail Chain Joyalukkas signs Award-Winning Bollywood Actress K...
Patrimony Collection Excellence Platine
ICONIC announces ICONIC KIDS- Born Different
Highly Anticipated Audemars Piguet Royal Oak Extra-thin Arrives in the Middle East
Emily Ratajkowski wears Salvatore Ferragamo eyewear
UAE is likely to see increased cashless transactions by 2020: Xpress Money's Str...
Zenith Chronomaster El Primero Full Open
New UAE Space Agency Board of Directors Holds First Meeting
UAE Team Emirates to Make Vuelta a España Debut
"WATHIQATI" Receives the highest number of documents since its launch ...
Education in the UAE continues to cost families almost AED 1 million per child n...
Dubai Land Department's ‘Ejari' smart application protects the right of all parties
Growing appetite for seafood drives demand at Middle East's largest dedicated se...
The Aston Martin Vanquish Zagatos: Speedster and Shooting Brake join Coupe and V...
Abu Dhabi Ports seals strategic partnership with Healthpoint for wellness-coachi...
Turkish Airlines' cross-continental flights are more comfortable now with the ba...
SOUQ.com – Your one stop shop for all back to school essentials with up to 60% off
Win prizes worth over AED 2million with Al-Futtaim's retail brands
Al-Futtaim Honda launches Consumer Happiness Counter initiative
Dubai Land Department Awarded Two ISO Certificates in Quality and Environmental ...
Kamal Vachani welcomes Rt Hon Keith Vaz MP, UK
3rd Maritime Conference & Expo (MARACAD 2017) launches “Maritime Business Leader...
Jafza attracts 267 new companies during the first half of 2017
AED 21 Billion Worth of Dubai Real Estate Projects Launched Since the Beginning ...
Get Ready to Go Back-to-School with Dubai Festival City
Joyalukkas launches Diamond Earring Festival with the latest Happy Diamonds coll...
Second phase of electronic medical record project goes live across several DHA h...
Schneider Electric and Claroty partner to address safety and cybersecurity chall...
Dubai Science Park and Al Jalila Foundation sign MoU to support scientific resea...
Fiat Chrysler Automobiles to Join BMW Group, Intel and Mobileye in Developing Au...
“Gulf Navigation Holding” marked rapid profit growth in the first half of 2017 by 33%
Top Saudi Students Complete Huawei's ICT Program in China
First-of-its-Kind National Health Study to Enlist 20,000 Emiratis
Major Components Successfully Installed at Unit 4 of Barakah Nuclear Energy Plan...
Sharjah calls on entrepreneurs to participate in flagship Sheraa Accelerator program
Sharjah Health Education Department Announces “Health and Tourism 2017”