GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> LifeStyle

 
  Share

Dubai, UAE, March 24, 2016: Marketing your SME in UAE is vital and not expensive. Be your own ad agency and turbo-charge sales using that all important strategy. For SMEs to succeed, the two fundamental requirements are access to small business loans, and well-developed business skills.

No matter what the product, from hot pickles to international freight, for a small business to succeed it must utilize one thing; a strategy. Most SME owners are too busy to think about this let alone implement it, spending every minute manufacturing, improving and shifting their product, running the day to day mechanics and chasing new leads as well as their tails, but a SME with no strategy is a walk in the wilderness with no map. To get ahead they must stand still for a minute, work out their strategy, and then work it in.

Small business is big business these days - 94% of 300,000 enterprises in the UAE are SMEs; employing over 90% of the nation's workforce. So important are they that the Middle East's leading bank, NBAD, hosts SMEs workshops on budget marketing - it's tough to make a splash in such a big pond. Courses like theirs will help you create that all important strategy by researching the market, narrowing it down to 1 person - then presenting that 'ideal customer' with your USP - or Unique Selling Point - for your product to shine.

A look at your sales' demographics should reveal your customers' age, sex, lifestyle, interests etc. Now you need to put a face to the figures - is there someone you know personally that fits - is it Great Aunt Sally - or the annoying kid next door that is always kicking his football into your tree? Whoever it is they are about to do you a big favour by being your target audience.

Now for the USP. Ask any advertising agency what their biggest challenge is and they will tell you 'Getting the client (that's you) to stick to the USP'. As the proud perpetrator of your product it's only natural you want to tell the whole world (not just Aunt Sally) - about its many and varied facets and the myriad ways it will improve their life -but this way leads to a slow death in the market place. Confusion spells dilution - instead, your product will be known for nothing. So, find your product's USP, one that has not been used by your competitor, and then tell Aunt sally, or the kid next door, all about it, in the language they speak. Don't worry if the message doesn't appeal to you, or to your husband-slash-wife either, if it's single minded and it appeals to the kid next door, then it's on strategy. You have the ball out of the tree at last and now you can run with it.


Posted by : GoDubai Editorial Team
Viewed 35697 times
Posted on : Thursday, March 24, 2016  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Cisco to Highlight its IoT Solutions and Demonstrate ‘Real Life' Smart City scenarios at IoTX 2016
Next Story : Chinese smart solutions provider Bittel forays into UAE in partnership with UAE major BMTS
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Bourjois Healthy Mix
Prada Luna Rossa Carbon
Bourjois: Blow a Kiss for Mother's Day
Introducing NEW Olay Regenerist Microsculpting Cream SPF30
Elizabeth Arden: White Tea fragrance
Celebrate Life's Key Moments with Mouawad Jewelry
Elizabeth Arden: Eight Hour® Miracle Hydrating Mist
Gucci Eyewear Spring/Summer 2017
Browz's Lip Blush Treatment is Perfecting the Pout
IKEA Spreads Cheer on International Day of Happiness
Burberry Eyewear: His and Hers
Ulysse Nardin Jade “Grand Feu”
Lose the Back Pain at Work
Clearly Corrective Brightening and Smoothing Moisture Treatment
Doha Bank named ‘Best Trade Finance Bank' in Qatar at Global Finance Awards 2017
World's Best Family SUV – the All-New Land Rover Discovery Makes its Debut in th...
SAINT HONORE introduces the first watch made out of steel from the Eiffel Tower
Re - Salons and Spas celebrate Women's Wellness on International Women's Day
Malabar Gold & Diamonds receives ‘Best Jewellery Brand Award' from India Bullion...
Grand Optics Celebrates 20 Years in the Middle East
Sharjah Museums to Open Unique Photographic Exhibition of Muslim Communities in China
Bottega Verde Introduces The New Splendida Skin Care Line!
Hassan Al Qayedi, Afra Al Badi emerge champions in Fazza Championship for Shooti...
Etihad Airways Crowns Winner of ‘Taste the World' at Taste of Hong Kong
Customs World inks cooperation agreement with Dominican Customs
Versace Fall/Winter 2016-2017 Collection Preview
TKD Lingerie: Top 5 lingerie trends from the past five years
Art Jameel enters new phase of development
Siemens to help develop Qataris' tech skills
Ulysse Nardin: Classic Sonata combining classical beauty with pure functionality.
LG Steals the Spotlight With Record Number of 2017 if Design Awards
Treat your mom this Mother's Day with Huawei
QNET Celebrates World Water Day 2017 with HomePure
Malabar Gold & Diamonds' launched its 172nd showroom in Ballari, Karnataka, India
Introducing XperiaTM L1 - a stylish smartphone, with an impressive display and s...
Marks & Spencer Hot Cross Bun
Dubai Chamber concludes high-level trade mission to India
Etihad Airways to Launch A380 Flights to Paris
The UAE Goes Green for Ireland's National Day
New spa experience offers visitors to Beautyworld Middle East 2017 a memorable v...
INSIGHT a natural inspiration, essential choice and passion for hair
QNET Wins 2016 Sitecore Experience Award for Omnichannel Automation: Best E-comm...
Taste the best of the world at Lulu Hypermarket World Food Expo 2017
US Scholar to Address Feminism Under Islamic Law
Massimo Dutti Spring/Summer'17 Campaign – Summer Echoes
Doha Bank honoured with “Company of the Year Award” by Qatar University
Collaborates with Ministry of Interior to Support GCC Traffic Week
United Arab Emirates Ministry of Foreign Affairs and International Cooperation a...
ACTS bags quality control, geotechnical and testing works on Qatar stadiums
Celebrate the start of the spring with Lexus Select Event