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“Adopt a plant” project


How aware are we of the green environment around us? What steps are being taken amid our busy routine to protect the verdant growth that is diminishing at an alarming rate? Do we stop to ponder about ecological balance, mindless chopping of trees and allied issues?
If the answer is a shame-faced 'no,' here is a chance to change all that.
The ETA STAR Property Developers of ETA ASCON Group, embarked on 'Adopt a Plant' project with the International Association for Human Values (IAHV), to commemorate the recently concluded World Environment Week.
To mark the occasion, IAHV volunteers distributed plant saplings free during the week, across the seven emirates. World Environment Day is one of the principal vehicles through which the United Nations stimulates worldwide awareness of the environment and enhances political attention and action. The theme selected for 2005 is 'Green Cities' and the slogan is 'Plan for the Planet.'
"We are proud to be a part of this meaningful programme, being organised by IAHV. The objective behind this is to spread the message to the community on the importance of protecting the environment. As a group ETA ASCON is committed to the environment and environmental awareness is something we instil in each of our employees. We are committed to leaving this planet in a better shape for our future generations," says Arif Rahman, director, finance, ETA Ascon Group.
IAHV's main objective behind the launching of the project is to help promote environmental awareness that is a current paramount need. Over the next month and a half, volunteers of IAHV will be educating the public about the need for environmental preservation and awareness through several carefully planned events and activities.
"What makes this project unique is that these are tissue-cultured plants that are ethically grown in hermetically sealed bottles. They require no water or special care for three months. World Environmental Week falls in June, which is the worst time in the region for planting. These plants can be kept indoors near a window in an air-conditioned environment and when the season turns for the better in September, they can be planted in a pot in the balcony or in the garden," observes Prabhakar Rao, COO of IAHV -- Middle East.
The IAHV is an international charitable and humanitarian organisation enjoying special consultative status with the Social and Economic Council of the United Nations. Its Middle-Eastern office is registered with the Dubai Humanitarian City.
Through programmes educating people about shared values, the IAHV has been working towards building healthy, sustainable communities in a number of countries around the world. From poverty reduction programmes in Asia to trauma therapy following the 9/11 attacks on New York City, the Association has committed itself to drawing diverse communities together into one world family. After the tsunami, the IAHV offices in Dubai sent almost 300 tonnes of relief materials and aid to affected areas. The Youth Leadership Programme, Rural Development Programme, Tribal School Projects, Disaster Relief, Women Empowerment and Prison Rehabilitation are some of the programmes that IAHV has been involved in recent times.
Organisers of the event are confident that once the public experience the thrill of watching these micro-plants grow under their care, they will automatically be enthused to take a closer interest in nature. Therefore plants such as tissue-cultured cacti, aloe vera and banana are being distributed in schools, universities, at petrol stations, supermarkets and other places. For these plants are self-sufficient during the harsh summer months -- when it is most difficult to maintain them -- but can be planted into the soil once the weather cools.
What is being promoted through a project of this nature is respect and love for the natural world. "We want each plant to reach a family residing in the UAE. If the family members watch these plants grow for three months they will automatically bond with nature. It is indeed a pity that we have lost the connection with nature.

courtesy Gulf Today

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