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Spectacular Beginning to DSF 2008

By Debasree S, Editor
A dazzling display of laser and pyrotechnics synchronizing water acrobatics and fireworks marked the beginning of one of the world's most exciting festivals –the Dubai Shopping Festival 2008-- at the Festival Marina of the Dubai Festival City (DFC) on Jan 24.

The spectacular opening ceremony held in the idyllic setting of one of Dubai's new and iconic properties was graced by royal guests included Shaikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, and other sons of Shaikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Laila Suhail, CEO of DSF presided over the official opening of the month-long retail bonanza. In 2008, Dubai's trendsetting festival has heralded a new season -- “Fifth Season” a season filled with shopping, fun and entertainment. With the beginning of the festival, Dubai has come alive with lights and colourful festoons creating a festive environment from Muraqqabat road all the way to the Global Village in Dubailand.

Suhail said: “The opening ceremony is a celebration of the of the huge team effort of the past few months. The DSF office strives towards excellence in all the shopping festivals. This aspiration for raising the bar is inspired by the vision of Shaikh Mohammed bin Rashid Al Maktoum to position Dubai as a leading international hub for business and tourism.

More than 1000 invited guests watched in awe the aqua show that could be compared with one of the best in the world. The show started with the Dubai symphony and then huge screens mounted on the water front of the Festival Marina depicted the story of Dubai's culture and heritage through a kaleidoscope of images. Very soon it was time for the fireworks and the Dubai sky lit up in different hues of fireworks sourced all the way from China.

This year the DSF will be special in more ways than one with retailers vying with each other to woo buyers with a variety of promotions. The most astounding promotion is the one offered by UAE-based property developers Damac. Up for grabs are a jet worth Dhs. 5.5 million and a Dh 1 million private island in the Caribbean in a draw for property buyers.

The Gold and Jewellery Group, one of the key sponsors of the festival has said that they are looking at an increase of 20 per cent from last year's sales. The quantum of gold sales is expected to touch Dhs.1.2 billion. The group is giving away prized of 1 kilo of gold on all the 32 days of festival. The DSF calendar of events includes an exciting mix of retail promotions, edutainment activities for children and opportunities for residents and visitors to turn millionaire overnight.

Posting : 26/01/2008
Source :

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