Cookie Consent by Privacy Policies Generator website Japanese Beauty and Skin Care Company Launching in UAE to Meet Increasing Consumer Demand : GoDubai.com

GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

    Share

Dubai, United Arab Emirates - October 05, 2021:     HRC, the eminent Japanese company specializing in women's beauty and wellbeing products, has chosen the UAE for its first expansion into the Gulf and the Middle East. This expansion will coincide during their participation at the Beautyworld Middle East 2021 exhibition, which is being hosted by Dubai World Trade Center from 5 - 7 October 2021.

During the event, HRC is launching its latest brand PWB, that offers authentic beauty supplements made of fine-quality, lab-tested ingredients to make sure they meet the best quality and safety standards. Products include a variety of supplements such as B6, Rose Hip, Royal jelly, among others in addition to collagen drinks, Japan's best beauty secrets.

Additionally, HRC is introducing a wide range of its beauty and skin care products including different lines from its leading brand “Nursery” known for its plant-based skincare products which are mainly made of botanical ingredients and natural aroma. Another brand of HRC specialized in spa products, Esthe Dew, originally targeting professionals will be now available to consumers too offering a variety of moisturizing milks, lotions and face masks. Lovejeveil will be bringing a variety of eye liners, nail oils, hair oils, lotions, and treatments such as professional hair care products for spas and more. 

Speaking on the occasion, Ikuyo Kasuga, CEO of HRC explained: “We are excited about our participation at Beautyworld Middle East and introducing our products to the region. After our success in our home market in Japan, as well as in giant markets such as China and the US, we are ready to meet local and regional demand for natural, high-quality products that honor the time-tested beauty traditions and ingredients found in Japan”. 

“We believe that women in the region are more open to international options, and do not want to be limited by the long-standing offerings. Women today are more sophisticated and are looking for the products and treatments that suit their evolving needs”, she added. 

Japan is one of the world's leading markets for cosmetic products and skin care is the dominating category of the domestic beauty market.  While it has long been a strong trading partner in the region, and the popularity of Japanese products and traditions is only increasing, the cosmetics trade between Japan and the region is still limited. This launch comes as a push for the positive developments between them. 

“The UAE is a cosmopolitan hub where international products can gain exposure to regional markets and clients from all over the world and is an ideal location for international expansion”, concluded Kasuga.

HRC was always focused on women's beauty and wellbeing products – those that cared for women's needs and that were built on foundations that nourished their hair, skin, and wellbeing. It has a long history of creating products that contribute to a holistic approach to health and beauty, knowing that applying cosmetics to tired and stress skin does not produce the same results as those applied to relaxed healthy skin. The philosophy is ingrained in Japanese belief that beauty cannot be skin-deep only. To take care of the outside, the inside needs to be healthy and strong. 



Posted by : GoDubai Editorial Team
Viewed 26740 times
Posted on : Wednesday, October 6, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Oral-B iO™, The Biggest Innovation in Oral Care History
Next Story : Poland Pavilion Highlights the Country's Potential for Natural Skincare Products with Modern Technol...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
First Technology Event in 2022 in Dubai Opens with a Resounding Success
Shenzhen Brand Products Exhibition Come to Dubai Physically on January 2022
Mysterious Ancient Tombs Reveal 4,500-Year-Old Highway Network in North-West Arabia
Are You Ready for Valentine's Day? - Omega Says 'Show Me Love'
Sony Middle East & Africa Broadens Availability of 360 Spatial Sound Experience ...
Oris Big Crown X Cervo Volante
RAKEZ Facilitates Bank Account Opening for Clients through RAKBANK's Quick Apply...
Ajman University Set to Host the "Year of the Fiftieth" Commencement C...
The First-Ever Chupa Chups Room in the World Launches in Dubai, UAE
Iraqi Airways Receives its First A220-300
Dakar Update: Sheikh Khalid Al Qassimi
Loeb Closes the Gap Again to Turn Up Dakar Pressure
Samsung Launches Galaxy S21 FE 5G - The Ultimate Smartphone Designed for Fans in...
Maserati: Back to Racing. The First Italian Brand to Compete in the ABB FIA For...
Al Adil Enhances Product Range from Jammu & Kashmir
Region's First World of Coffee Opens at Expo 2020 Dubai
Discover The Infectious Waste Disposal Solution at Arab Health
Terranova Gives BRX SuperB Stage Win as Dakar Reaches Half-Way Point
United Arab Bank Implements Complete Data Protection for Data Backup, Replicatio...
Zoho's Dubai Headquarters To Operate On New Working Week
The Best Clean Beauty Brands at THAT Concept Store
The Republic of Paraguay's Diversity in Focus as a Tourist Destination at Expo 2020
Arabian Automobiles Wins Two Major Awards: Agency Workshop of the Year, Agency B...
Xposure 2022 exhibitions mark a celebration of culture, adventure, beauty, and more
Samsung's Monitor Lineup Sets New Record for CE Accolades With Nine Awards
LG Levels Up the Laundry Experience With the Latest in Washing and Drying Solutions
Emirates Post Group in collaboration with Emirates Philatelic Association. UAE ...
Invesco Outlook: Inflation Sets the Stage for 2022
BRX Trio Stage Top Ten Show As Dakar Heads for Finish
Ozka's Step Challenge is Back at Global Village with a Chance to Win an Amazing ...
Enjoy Jashn-E-kebab on Zafran's Outdoor Terrace
Tashkeel Launches 2022 Exhibition Programme with the Work of Six Emirati Photogr...
Kuwaiti Photographer Displays Wildlife Photos at Expo 2020 Dubai
SEHA Announces Closure of Mina Rashid Covid-19 Drive-through Services Center
Dubai Culture and Zoho Partner to Support Digital Transformation for Creative En...
Sony Exhibits at CES 2022
Byredo Iconic Scents will Soon be Part of the Immersive Stay Experience at Inter...
SEHA Extends its Working Hours for COVID-19 Drive-Through Services Centers in Ab...
Al Ghurair Properties Announces Partnership with Siemens to Implement Sustainabl...
Arabian Automobiles offers Nissan, INFINITI Owners' Industry-Leading Free Pick-U...
Dubai Shopping Malls Group's Up to 1 Million Dirhams Prized Weekly Raffles, a Hi...
Lenovo's New Yoga PCs Blend Elevated Design with Sustainability
IBPC Retail Conclave 2022
Malabar Gold & Diamonds Inaugurates 2 New Showrooms in MG Road, Bengaluru and So...
Symbols and Colours by Pandora: Little Symbols of Big Dreams
Chile Pavilion Showcases Destination Diversity at Tourism Week
Stellar Q3 Helps TCS Hit $25 Bn in Annual Revenue
Joyalukkas Shopper Wins Big in the ongoing DSF Season of Big Winnings'
MAX&Co. SS 22 Rock Chic
Advanced Ford F-150 Boasts an All-New SYNC 4 and its Host of Innovative Technolo...