Cookie Consent by Privacy Policies Generator website How Lincoln Keeps Pace With Rapidly Changing Luxury Consumer Trends : GoDubai.com

GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

    Share
• Lincoln gears up to celebrate its 100th anniversary with exciting developments
• Progress is vital for brands to remain relevant in today's constantly evolving market
 
Dubai, United Arab Emirates, September 29, 2021:   The Lincoln Motor Company will be celebrating its 100th anniversary in 2022 and continues to set new standards in the luxury vehicle sector across some of the most competitive regions in the world. With a newly honed and refined four-model range of exceptional SUVs, Lincoln's more focussed recent approach has reaped huge dividends for the company, which has for decades enjoyed a reputation for class-leading design and refinement. 
 
Sami Malkawi, Managing Director, Lincoln Middle East says this region is key to setting new trends in the luxury sector. “There remains an enormous amount of personal, family and company wealth in the Middle East,” he remarks, “and that isn't going to change anytime soon. This market is a happy fit for Lincoln, which appeals on multiple levels to customers who appreciate advanced technology and engineering, contemporary styling and luxurious appointments. 
 
“We actively engage with our customers, really get to know them and their needs, and have been able to tailor an ownership experience that is not only perfectly aligned with their expectations but often exceeds them. Our flagship Navigator, the Aviator, Nautilus and Corsair are all designed and built to the most exacting standards and appeal to incredibly wide and diverse demographics, but there's much more to come and everyone at Lincoln is excited about the models that will be unveiled over the coming months and years.”
 
According to a report by market intelligence and advisory firm, Mordor Intelligence, the global luxury car market in 2020 was worth approximately $410 billion and is projected to grow to $566 billion over the next five years. With each new generation of buyers come different expectations so it's vital for Lincoln to accurately interpret future trends. Here are five ways in which Lincoln has ensured its continued relevance to the continuously shifting and evolving needs of luxury consumers:
 
 
CONNECTIVITY FOR EVERYONE
Luxury car buyers are increasingly making purchases based on a vehicle's connectivity features, no matter where they are in the world. Lincoln vehicles already feature SYNC®3 Enhanced Voice Recognition Communications and Entertainment Systems with LCD capacitive touchscreen, SYNC®3 AppLink,® Apple CarPlay® and Android AutoTM compatibility, as well as smart-charging USB ports and touchscreen navigation with pinch-to-zoom capability. 
 
This technology enhances the experience on offer to driver and passengers, adding to what is known at Lincoln as the ‘sanctuary' – a mobile living space that provides every possible amenity to ensure each journey is a joy. Continuous quality improvements, plus new features, software and capability updates provide seamless operations that Lincoln customers have grown to expect from their personal and home devices. Future Lincoln vehicles will benefit from a unique digital platform built on top of the Android operating system for a constantly improving, ever more personalized ownership experience and the Lincoln Intelligence System will allow for the creation of more connected, sensory experiences. Lincoln designers and engineers are even experimenting with digital scenting techniques, exploring how warm, pleasant scents positively affect the mood and overall well-being of passengers.
 
PERSONALIZATION, THE ULTIMATE LUXURY
 
Lincoln vehicles are clearly designed to satisfy the desires of luxury consumers but, for many, the ultimate luxury is being able to make their new vehicle unique to them. And Lincoln has this covered with its extensive personalisation program. Special trim levels are available across the range, such as ‘Presidential', which come with an array of package options combining world-class materials, cutting-edge technologies and luxury appointments. 
 
As for attention to detail and ensuring only the best for our customers, consider that only 1% of the leather produced around the world is deemed worthy of using to upholster a Lincoln. The wood trim, the carpeting and the switchgear inside any new Lincoln vehicle has all been carefully selected to ensure a cabin ambience like no other. 
 
 
RETHINKING THE CUSTOMER EXPERIENCE
 
Lincoln recognizes that time in itself is a luxury few can afford and has ensured its ability to meet clients on their terms, providing ultimate flexibility to streamline and simplify the purchasing experience – something that will become even more important in the near future.
 
 
SUBTLETY IS THE NEW BLACK
 
Are the days of conspicuous consumption over? In a January 10 article about the changing face of the luxury goods market, Forbes said that 2021 would be “a year of transition bringing in a new era of conscientious luxury and ushering out an extended period of conspicuous consumption,” adding that the pandemic has resulted in “a radical reset to luxury consumers' priorities”, speculating that big ticket items, such as prestige automobiles, will see customers exercising restraint.
 
And restraint is very much a Lincoln hallmark, as even a cursory glance at the company's current range will confirm – tasteful, subtle styling abounds inside and out. Lincoln vehicles are not ostentatious, instead they combine masterful design with exceptional engineering excellence that meets the needs and wants of motorists and their families both now and in the future.
 
 
THE FUTURE IS ELECTRIC
 
Lincoln vehicles have always led the way in terms of luxury, right from the very earliest days of the company at the start of the 20th century. Decades ago, that meant silky-smooth V12 petrol engines and automatic transmissions, quite apart from the accoutrements one would normally associate with cars unattainable for all but the wealthiest of customers. Now, though, buyers of luxury automobiles are increasingly looking to electrification and emissions-free motoring.
 
On June 15, 2021, Lincoln announced to the world that a full portfolio of connected and electrified vehicles would be available by 2030.



Posted by : GoDubai Editorial Team
Viewed 5514 times
Posted on : Wednesday, September 29, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : INFINITI of Arabian Automobiles puts the ‘Q' in quintessential with the Q50 and Q60
Next Story : Rolls-Royce and Electric Power: A Prophecy, a Promise and an Undertaking
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Pandora and World-Renowned Author, Nadia Owusu, Release a Collection of Festive ...
ASTRONEF is a New mechanical Masterpiece Presented by Ateliers Louis Moinet
Big Crown Pointer Date Calibre 403
Symbolism and Style Defines Tanishq's Exclusive Year of the Fiftieth Collection
Curate your Stress-Free Skincare Regime for Less with Herbal Essentials
Channelling Power of the Mind and Body is the Key to Success, say Mindvalley Exp...
BMW Announce the X7 UAE 50th Year Edition to Mark the UAE's Golden Jubilee
LG Electronics Announces New CEO and Other Changes to Aggressively Tackle 2022 a...
Malabar Gold and Diamonds Inaugurates New Showroom in Ghatkopar, Mumbai, Maharas...
The Flormar Beauty Products we are Crushing on this Festive Season
essence cosmetics' (National Day) edit
Hail in the Festivities with India Gate
Catrice Cosmetics - Create your own look inspired by National Day!!!
Rome Region brings the Great Italian Cuisine to Expo Dubai
The Sky Is the Limit for the World Food Programme's Humanitarian Efforts
GEMS Education Schools Celebrate the UAE's Golden Jubilee as they look ahead to ...
DLD: 5,352 Sales Transactions worth AED 13.12 Billion in October 2021
Orthocure SportsMed Clinic- Opens its grand doors at The Mall in Jumeirah
Get a National Day Super Slam at Denny's for Only AED 50
The Executive Committee of Ajman University's Board of Trustees Highlights the U...
UAE's Inspiring Growth Story and Sharjah's Cultural Vision Hailed on Concluding ...
House of Wisdom Showcases Immersive Learning Spaces for Creative makers at Shar...
Emirates Red Crescent and Abu Dhabi University Launch a Humanitarian Funding Cam...
Young Founders Hail Sharjah's Supportive Ecosystem at Sharjah Entrepreneurship F...
‘ICT Fund SEF Hackathon' Takes UAE Youth through an Exciting Entrepreneurial Ide...
Swiss Arabian Launches New Unisex Fragrance Line to Honor the Region's Heritage ...
THAT Concept Store Launches its First Ever Holidaze Edit
Team Abu Dhabi Target Three World Titles in Dramatic Climax to Season
Wizz Air Abu Dhabi Celebrates the UAE National Day with Special 50% Promotion
Lulu Group, Apparel, Centrepoint, ENOC, Splash, Jashanmal, Majid Al Futtaim, Moh...
Ras Al Khaimah Economic Zone's Mobile App Goes Live
PMI MENA calls for greater investment in technology to safeguard the region's future
In limelight of a new Guinness World Record PACE Education Group
Adek Celebrates the First Blue Tier School within Blue Schools Initiative and Re...
Rewarding 3 Day Super Sale with Chances to Win and Massive Savings up to 90 Percent
Homegrown Founders Credit Success to Supportive Local Ecosystem at Sharjah Entr...
Adnoc Distribution Launches Next Generation Retail Experience
'Being a Great CEO is most about Empathetic Leadership' say Business Heads at Sh...
LG's PuriCare Range Introduces New Personal Air Solution Wearable in UAE
GMIS PRL 7 Titled: Mohammed Bin Rashid Initiative for Global Prosperity Announce...
UAE Nursery Wins Two Coveted Titles in its First Academic Term
Al Khoory Sky Garden Hotel Opens at the Heart of historic Dubai
DP World Bags Two Awards for its Remarkable Contribution to the Industry at the ...
Puppets in the Classroom, making Grammar Engaging, and Maintaining Teacher Wellb...
LG Launches New Ultragear Gaming Monitor in the Gulf Region
Hotpack to Implement Xtendsales Mobile Salesforce Automation in Saudi Arabia
Etihad Rail Completes Excavation Works of all Tunnels of the UAE National Rail N...
Maharashtra Aims to Increase Medical and Wellness Tourists from UAE and the Gulf
Two-Time Champion Andy Murray Completes Star Line-up for Return of Mubadala Worl...
#NoFilterDXB Revs Up as Hollywood's Hottest Wheels Dazzle the Harbour!