GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, United Arab Emirates - October 21, 2019:    Korea Trade-Investment Promotion Agency(KOTRA), the national trade and investment promotion agency of the Republic of Korea, wrapped up their very first K-Beauty Brand-up Seminar attracting regional medias, SNS influencers, beauty experts and local opinion leaders to the introduction of competitiveness of the K-Beauty industry at Korea Brand & Content Expo 2019, Dubai. 
 
((Korea Brand & Content Expo 2019, Dubai was held on 17th and 18th Oct., 2019 at Dubai World Trade Center. It is a government level Korean wave(Hallyu) exposition which has been held annually since 2010 hosted by the Ministry of Trade, Industry and Energy of Republic of Korea and organized by KOTRA. It included 1:1 business meeting, B2C exhibition with various activities like Korean food cooking session, medical tour consulting, and Korean make-up and styling show, e-sports match and K-POP concert. During the period, around 130 Korean companies presented their premium products and services in various industries including beauty, fashion, household, F&B, medical, education and other services.  
 
The two-day event also witnessed the signing of key partnership agreements between Korean and UAE government and private sectors. And it provided a platform for Korean companies to promote their innovative products service.))  
 
The tsunami of K-beauty trend has been turning attention to more naturalism-oriented cosmetics, multi-tasking products with minimal practice, and cutting-edge products and technologies. While many beauty fans are falling in love with BB cream or cushion compacts which are the leading products from Korea, now facial masks are also at the very forefront of K-beauty tsunami. And K-Beauty revolution is now in Dubai, U.A.E.  
 
In the U.A.E., Sephora started introducing multiple Korean brands in their kiosks within their skincare section and now multiple brands are presenting themselves on the shelves such as Tony Moly, Skin Food, Too Cool For School, and Dr.Jart+. Amorepacific, a global beauty leader, has added more options for UAE customers by launching its first Etude House outlet in Dubai on March 17, 2018. Moreover, they are planning to introduce additional brands to the market and it will begin with Innisfree.   
 
Paul Lee, GM of Innisfree, Amorepacific Middle East, one of the guest speakers told the audience that they always try to offer innovative beauty solutions powered by the finest natural ingredients, and sourced from Korea's pristine Jeju Island which is key element in their success in the Asia-Pacific and North America region and excited to meet feed-back of the Middle East.

Mr. Lim, Director of COSMAX mentioned that the secret of being a Global Beauty Leader in the ODM industry is that they encourage growth by focusing on large portion on R&D. If we have to talk about examples, 37% of their employees is working on product development and more than 5%of sales is used to find the next best solutions, so there is always something new and exciting for consumers and it works over the world. 
 
Jiwon Ha, the award-winning actress acted in various Korean dramas and movies such as Secret Garden, Empress Ki, and The King 2 Hearts, also showed up for the seminar and shared her beauty secrets with the audience as the official honorary ambassadors for Korea Brand & Content Expo 2019 Dubai.  
 
In recent years, K-beauty products have taken the industry and now more than ever, K-beauty fans in the middle east are excited to look to the far east to find new beauty products. As K-beauty becomes more popular over the region, it would be great to turn our attention to the latest trend and check our dressing tables to know if we already have some of Korean products in between your everyday skin care routines. If not yet, why not give a try?



Posted by : GoDubai Editorial Team
Viewed 15976 times
Posted on : Monday, October 21, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : FOREO Unlimited Smart Mask Set Is Bathroom ‘Shelfie Goals' Right There
Next Story : Enjoy Smoother Skin with the current obsession from PMD - The Personal Microdermabrasion Range.
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Holiday Hair-Styling Essentials from VIERRO
Luxe Beauty Gifts for your Loved Ones this Festive Season
'Tis the Season to Be Glamorous - Beauty Essentials from GlamBeaute.com!
Your Holiday Gift Guide for Her
Chloé's Iconic “Carlina” Sunglasses In a Precious New Interpretation
Homegrown Jewellery Brand Sumaya Bakkar Collections Curated Festive Gift List
New year, New You with Lunette
Uncovering the Beauty of Mechanics'
Weather-proof your hair with HASK
Free gold coins at Malabar Gold & Diamonds Festival.
Eberhard & Co. and the new “Quadrifoglio Verde” chronograph, dedicated to the p...
OMEGA Celebrates The New James Bond Watch in New York
The Real Secret to 10 Years Younger: Argan Face Oil
Retrograde Fusion'
Berkan Steakhouse Launches in Dubai
Mouawad and the Miss Universe Organization Unveil the Miss Universe Power of Uni...
Dubai Festival City Mall Visitors In for A Jolly Festive Season Like No Other in...
Cole Haan Makes Its Debut at Sole Dxb 2019 Showcasing Footwear Collaborations
NYU Abu Dhabi Class of 2017 graduate Alioune Fall named as 2021 Schwarzman Scholar
Dubai Cares' Volunteers bring hope to children in remote village in Senegal
Emotional and highly dynamic: the design of the MINI John Cooper Works GP.
Customs World inks MoU with Indonesia to roll out World Logistics Passport
Best Menswear Items
Statement Cardigans
DP World joins forces with Dubai Cares in giving a new facelift to Umm Al Qura S...
GROHE received the “Red Dot: Brand of the Year”
Al Qemzi Claims Abu Dhabi Grand Prix Pole With Brilliant Surge
Reuben Kipyego and Vivian Kiplagat Win 2019 Adnoc Abu Dhabi Marathon
The Middle East Organic Market's Premiere Business Event Opens In Dubai
Set Up Stylish Outdoor Spaces with 2XL Furniture & Home Décor
Hyundai's all-new 2020 Sonata now available in the UAE
Air Cargo Peak Season off to Slow Start, Annual Demand down 3.5% in October
Annual DIAC Conference examines impact of UAE Arbitration Law
Information City concludes "Al Saada" initiative
Truesteam™ Technology by Lg is Setting A New Standard for Hygiene
World Muslim Communities Council hosts first International Youth Forum in Abu Dhabi
Team Abu Dhabi's F2 world champion rounds off brilliant campaign with historic w...
Emiratis and expats set off to a two-week Camel Trek across the UAE desert
1247 Media joins du to offer free unlimited WiFi UAE data to RTA taxi users
Lewis Hamilton Tops Off Sixth World Title With Victory at Formula 1 Etihad Airwa...
Abu Dhabi Airports awards retail spaces at Midfield Terminal to Lulu Group
EASA extends Part 145 certification of SriLankan Engineering
Pre-school launches initiative encouraging children to stay hydrated
'Herman Miller and DIDI announce the winners of the ‘Ergo Chair - Student Design...
ENEC welcomes visit by senior Emiratis to headquarters in Abu Dhabi
3rd Saudi Maritime Congress announced for March 2020
Give a cat a loving home
Abu Dhabi Digital Authority's ‘TAMM' initiative awarded with the Sheikh Salem Al...
Dr Azad Moopen, Founder Chairman & MD, Aster DM Healthcare meets the Governor of...
Pure Gold Jewellers opens new store in Nakheel Mall