GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
Survey findings reveal that 9 out of 10 smart phone users play mobile games in the MENA region and among all the participants' regions, Egypt plays more often compared to others.
 
18th September, 2019:  This year, world's largest mobile advertising network - AdColony organized its must-attend event's Digital Industry Get Together for ACIS'19 in Istanbul, with over 350 leaders and 600 participants in the digital advertising industry. It was a 2-day event, hosted at swissotel the Bosphorus and captured insights from marketing professionals on topics like brand safety, ad fraud, viewability and creativity. The second edition of the event also served as a platform to network and learn. Experts discussed the latest trends, made connections with potential partners, and shared experiences in the business while shaping the future of the digital industry. 
 
Participants were spanned across over 25 countries from the Middle East to Latin-America. 
Speakers from companies like MOAT, Oracle, IAB, Adjust, Mindscapes, Kantar Millward Brown, Nielsen, OnDevice, Unilever, LEGO, Heineken, LG, Nissan, McDonald's, Visa, LinkedIn shared insights into the future of the digital advertising landscape. Keynotes and panels boasted a lineup of expert speakers who touched on various aspects of growth marketing including fraud, programmatic world and the future of marketing intelligence.
 
A few of the hot topics at the event were:
- Maximise your LinkedIn Organic Presence
- Mobile Gamers of the World Unite
- Viewability, Ad Fraud & Pre-Bid Solutions
- Going for Gold: Creating a Sustainable Future for Digital Advertising 
- KPI Oriented Measurement
- Local vs. Global Markets
 
The summit discussed topics on how are people playing mobile games and what motivates them in a safe environment and is it a good place for advertisers? Survey findings revealed that 90% of people play a game on their mobile phone per day for at least 20 minutes. Two-thirds of people play games on a daily basis - men play more sports and females play more puzzles and casual games. 
 
Majority of people play games while at home and watching TV. Young people aged between 18 to 24 play action, sport and more involved games consistently throughout the day for fun and socialization while people aged between 45 years and over play for relaxation, destress and mind exercises and peak around 8-11pm at night.
 
Egypt ranked the highest in number of smart phone mobile gamers in the world followed by Brazil and Russia. For advertisers, it is important to know that 70% of people feel mobile gaming is a safe environment for advertising as people are overwhelmingly happy when playing a game as they indulge in this activity to relax after work. Hence gaming has become a viable form of entertainment for players from all backgrounds and ages. 
 
Warrick Billingham, Regional Sales Director – MENA said, “‘Our Intelligence Summit continues to grow from strength to strength. This year over 350 of our global client and agency partners from 25 countries joined us in Istanbul to talk through the hottest topics and trends in digital. As digital ad spending increases day by day, marketers are keeping an eye on emerging trends and new ways to reach their intended audience via places to invest, areas to avoid & up-and-coming technologies.”
 
“With AdColony Intelligence Summit 2019, our main objective was to address all of these areas effectively. With a list of fantastic key note speakers, great interactive panel discussions and of course time set aside to enjoy Istanbul's hospitality, I'm sure all in attendance enjoyed themselves immensely, both on and off the field”
 
The General Manager of AdColony EMEA and LATAM Volkan Bicer said, “As AdColony Turkey, we are proud to be able to organize the second edition of our successful event, ACIS on a larger scale once again. The event is important for both Turkey and Global since we bring all the digital industry leaders under one roof for two days on a global scale and I believe ACIS'19 will change the way how global markets see Turkey and the Turkish media industry.' 



Posted by : GoDubai Editorial Team
Viewed 4166 times
Posted on : Wednesday, September 18, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Peru brings craftsmanship and exclusive designs to the region's design and hospitality sector
Next Story : Group Partnership wins back DEWA account in five-way pitch
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Lockdown Showdown: Jaguar I-pace Etrophy Series to Get Back on Track in Berlin i...
Three Eggs get Yemeni National a Guinness World Records Title
Omega's Antimagnetic Tourbillon Is a Watchmaking Breakthrough
Lamborghini SCV12: Squadra Corse Hypercar Ready to Hit the Track
The new BMW M5 and BMW M5 Competition
Toric Tourbillon Slate
GROHE Smart Control Review
Twitter tests Tweeting with Voice
Saxo Bank Launches Loyalty Program for MENA Region Clients
Hyundai Motor and Sony Pictures Entertainment Announce Unique and Pioneering Mul...
American Aesthetic Medical Center Has Something in Store for the Esthetical Figu...
WTTC Launches Safe Travels Protocols for Attractions, Car Hire and Short-Term Rental
NUDESTIX Launches - Nudies Blush, Bronze, and Glow Shade Extension
Volvo Cars Chengdu Car Plant Powered by 100 Per Cent Renewable Electricity
Range Rover Marks 50 Years of All-terrain Innovation and Luxury With Exclusive N...
Under-12 and Over-60 Can Now Take Part in Sports Activities: Dubai Sports Council
Dabur Ensures Safety with Hand Sanitizers and Personal Protection Kits as UAE Es...
Let's Brigthen Up! The Face Shop's Ultimate Summer Skincare Range From Belif is Here!
Handy Helper for Content Creators: The Compact A6100 Mirrorless Camera from Sony...
Pre-orders for Samsung's Galaxy S20+ 5G and Galaxy Buds+ BTS Edition now open in...
Experts Highlight need for Young Talent to Develop Skills for a Post-Covid-19 World
Dabur Launches Pure Organic Coconut Oil: Natural Protection for Hair, Skin, and ...
GEMS Wellington Academy – Al Khail Improves Rating to 'Very Good' in KHDA DSIB 2...
Etihad Airways to Recommence Flights to Athens
Dubai Sees Pronounced Uptick in Demand for Retail Units
Book Building of Amlak International's IPO of 30% of Shares
Sanctuary for the Senses: All-New Lincoln Corsair Arrives with Whisper-Quiet, Co...
Essence Spring/Summer 2020 Collection
Registration Opens for Training On the Camel Trek and Camel Marathon for Expats
Covid-19 Leads UAE Businesses to Adopt Upgraded Green Building Solutions
Dubai Sports Council Discuss Upcoming Sports Events With Federations and Organisers
Dubai Sports Council to Celebrate Dubai's COVID-19 Heroes Through Commemorative ...
Turkish Airlines Was the Busiest Operator in the Eurocontrol Area After Restarti...
Celebrate Father's Day With Parmigiani Fleurier Tondagraph Slate'
INFINITI of Arabian Automobiles presents Dubai Islamic Bank customers Super Sale...
Crude Oil Headwinds on Virus and Technicals
Customers can Benefit from Increasing Gold Rate by just Paying 10% Advance at Ma...
Canadian University Dubai Receives Prestigious Certification in Education for Pu...
Report Reveals the Six Fintech Innovations That Will Boost the ‘Financial Health...
Serco Middle East Appoints New Managing Director for Dubai Metro and Dubai Tram
Big Bang Integral King Gold
Pan Emirates Unveils Exclusive New Collection
Digital Vision Technology Signals On-Track Success for Panasonic Jaguar Racing
Schneider Electric Extends Strategic Partnerships with AVEVA, Lenovo and Stratus...
Celebrate World Music Day with HONOR Magic Earbuds
The 11th Edition of the Arab Fashion Week to Launch Virtually Today, from June 2...
New Bentayga to Launch Beyond100
Cairo Amman Bank Adopts the Latest Technology to Enhance Performance and Securit...
Celebrate Summer Safely with the New, Shopping Normal at BurJuman
Registration open for Dubai Watersports Summer Week