GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, United Arab Emirates -  04 July  2019:   The agreement gives Arla Foods (“Arla”) the license to use the Kraft® brand for the next 12 years in the Middle East on the cheese portfolio recently acquired by Arla from Mondeléz International.

The markets covered by the license agreement include Bahrain, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Mauritius, Oman, Palestine, Qatar, Saudi Arabia, Syria, UAE, Yemen and the Seychelles.

“We are pleased to reach this agreement with Kraft Heinz. It secures an important continuation of the business we have acquired, which is also good news for the millions of consumers in the region who know and love the Kraft branded cheese products. Combining the Kraft cheese portfolio with our own Puck® range will make us a leader in the cheese category as we can offer customers and consumers the two strongest cheese brands in the market,” says Executive Vice President of Arla's international zone, Tim Ørting Jørgensen.

The new royalty-bearing license grants Arla the right to use the Kraft brand on cheese products with the exception of Macaroni & Cheese and packaged food products containing a combination of cheese and other foods such as cheese and crackers.

The terms of the license agreement are not disclosed.

Expanding Arla's business in the Middle East region

In December 2018, Arla announced an agreement with American multinational confectionery, food, and beverage company Mondeléz International to acquire its processed cheese business in the Middle East region, which is licensed under the Kraft brand. This deal was formally completed on May 28th, when Arla took over the acquired operations.

The acquisition also gave Arla full ownership of a state-of-the-art cheese production site in Bahrain, which provides Arla with the opportunity to further expand the company's branded cheese production in the region Middle East and North Africa (“MENA”) and to further improve overall efficiency in its supply chain.

The MENA region is one of the key geographical regions in Arla's strategy, Good Growth 2020.

Since 2010 Arla has more than doubled its sales organically across the MENA region, which is the company's largest market outside Europe, through strong positions in cheese under the Puck® brand, butter and spreads under the Lurpak® brand as well as milk powder and UHT milk under the Dano® and Arla® brands.

In 2018, Arla's retail and foodservice revenue in the MENA region reached EUR 560 million.



Posted by : GoDubai Editorial Team
Viewed 8662 times
Posted on : Thursday, July 4, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : July Limited Edition Menu Adds Are Now Available at Sumo Sushi & Bento Outlets
Next Story : “Domino's Pizza opened its third store in Sharjah”
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Aigner Aprilia
Top Toners to Up Your Skincare Game
Stay Refreshed this Festive Season & Give the Gift of Self Care with Kocostar's ...
Raise Eyebrows with Flormar's New Range
'Tis the Season to Gift and Glow' With Foreo Holiday Gift Sets
Stress-free Tresses
Nourish your hair with Vierro's Styling Cream range
Sukin for Men
Matte Made in Heaven
Shop the New Frozen 2 Collection at Max Fashion!
Monochrome Moment
Skincare Through The Ages: The 20-Something's Skincare Guide
UAE's Minister Al Mazrouei Announced President of the Unido General Conference i...
Dubai Customs discusses more mutual cooperation with Ukrainian Consul General
Steve Madden set to arrive in Dubai to kick off brand's 30th Anniversary Celebration
Foreo Expects a Record Sale for Black Friday
Dubai Fitness Challenge Continues to Inspire the City
Dubai Festival City Witnesses Over 1600 Runners Participating at the Second Seas...
The Eberhard & Co. “Sistema Magini” Chronograph Sells at Auction for 156,000 Euros
Adventurous Sailor François Gabart begins the 2019 Brest Atlantiques race
Look after your body & enjoy nourished skin from Local, Homegrown Company, The S...
New showroom opening at Habsiguda, Hyderabad
Dubai Pink Ride Attracts More than 4500 Participants
Time for tennis - Ugo Humbert joins Rado YoungStars
Explore Hello Kitty Mania as Candylicious Turns 10
Dubai Chamber and First Abu Dhabi Bank sign MoU on digital trade
The Official 48th UAE National Day Celebration is a Symbol of UAE Heritage and I...
The ITC and SOFRECOM partnership to deploy fiber network in the Kingdom of Saudi...
Dine With Your Favourite Plus Ones at IKEA
Saxo Banks Marks a Decade in the Middle East
Jafza – First Free Zone to Roll Out Workforce Protection Programme
Al-Futtaim Malls Wins Big at RECON MENA
PCFC discusses wider horizons for trade and logistic services with Dubai busines...
Emirates champions inflight first: Seven Worlds, One Planet screens live on board
Dubai Customs showcases services for people of determination at Accessabilities ...
Hamdan bin Mohammed leads first Dubai Run on Sheikh Zayed Road featuring 70,000 ...
MBRSC calls for participation in Sirius Analogue Mission to simulate life on Mars
Balle Balle at Purani Dilli with the Punjabi Food Festival
Al Tayer Motors Opens Magnificent New Maserati Showroom In Dubai
Explore Europe's big cities at smaller prices with Turkish Airlines
Dubai International Hotel takes home the “Best Airport Hotel in the UAE” Title a...
Winners of Hamdan Bin Mohammed Heritage Center short story writing competition a...
National Geographic Abu Dhabi Provides an Unprecedented Look into Makkah's Spraw...
The French Oil & Gas Industry on display at ADIPEC
GEMS Dubai American Academy Elementary named Apple Distinguished School
Emaar Malls announce 6% growth in revenue reaching to AED 3.412 billion (US$ 929...
GROHE Icon 3D wins Best Product Design at Blueprint Awards 2019
Dubai Land Department announces 16th edition of International Property Show
Dubai Dialogue 2019 examines business benefits of embracing sustainable innovation
This is Your Chance – Top UAE Driver Says New Baja Series Is Perfect Way Into R...