GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • By Dr. Paul Smith, Vice President, Xerox Research Centre of Canada
  • Labels. We see them every day on routine items we depend on to get through life.

Dubai, United Arab Emirates - 20 June 2019:  There are labels on our food, medicine, clothes and technology. They tell us crucial information to help guide our decisions: nutritional information about the food we consume; how to wash our clothes; how and when we should take medicine; and potentially life-saving warnings about certain products, such as chemicals or prescription drugs.

How often do we actually read these labels? How much information do we actually absorb? For most of us, the answer is, “very little.”

Today, brands deliver a disconnected customer experience. They rely on us, the consumers, to make purchasing decisions and understand a product's intended use by piecing together information from labels, packaging and traditional retail displays. While some of us may read the fine print or visit the brand's website to learn more, many of us buy what is familiar or perhaps what is on sale. We assume we know how to use a product based on what we've done in the past.

But what if our labels, packaging and retail displays could be smarter? Instead of us mining the fine print for information, what if these intelligent devices could simply tell us what we need to know?

As it happens, Xerox scientists and engineers are digging into that question right now. They are carrying out groundbreaking research that promises to bring intelligent elements, such as printed electronics and smart sensors, to product labels and packaging that will revolutionize business operations and help make the Internet of Things (IoT) a reality.

Imagine a world where a simple cardboard shelf displays product information – benefits, ingredients and even special offers – on a screen the moment you pick up a package or touch a sensor. Technology embedded in the display would detect your smartphone's signal and immediately direct you to the brand's website for more information about the product you've just selected or similar products that might be of interest to you. And, if you opt to receive more information, the brand could customize discounts and offers specific to you before you even leave the store.

This connected customer experience could even continue beyond the store. For instance, a smart drug package could remind patients when and how to take their medication. It would also send information directly to their pharmacy about when a dose has been taken, if the patient needs a refill and even how the patient feels. Patients could connect to their pharmacist and receive ongoing support, and pharmacists could monitor medication adherence and know if treatment needs to be adjusted.

Meanwhile, the brand and their retail partners gain a better understanding of how customers engage with products. They would know which products customers purchase, and which ones they pick up and put back on the shelf. They would learn how long customers look at the display and what information is considered most important. They could use these learnings to improve pricing, discounts and future interactive displays.

Batteries and wires wouldn't be a problem — they would be printed right onto the shelf and package. Assembly of the smart displays would be completed in mere minutes.

As these technologies mature, new opportunities will become available for players across the value chain, from print providers that create these smart, customized displays and packaging, to retailers and brand owners who hope to create a more meaningful experience for customers by connecting their physical world to the digital realm.

What may have sounded too far-fetched a decade ago is now not only credible, but also well within reach. With the latest innovations in digital printing, design software, printed electronics for the IoT and artificial intelligence, Xerox is not just thinking about the future; we're making it.



Posted by : GoDubai Editorial Team
Viewed 4518 times
Posted on : Thursday, June 20, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Global Cinema Chain, Cinépolis, Announces Six New Cinema Locations in the Kingdom of Saudi Arabia
Next Story : HPE Advances Hybrid Cloud Strategy by Extending AI, Composability and Partnerships Across Portfolio
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Lockdown Showdown: Jaguar I-pace Etrophy Series to Get Back on Track in Berlin i...
Three Eggs get Yemeni National a Guinness World Records Title
Omega's Antimagnetic Tourbillon Is a Watchmaking Breakthrough
Lamborghini SCV12: Squadra Corse Hypercar Ready to Hit the Track
The new BMW M5 and BMW M5 Competition
Toric Tourbillon Slate
GROHE Smart Control Review
Twitter tests Tweeting with Voice
Saxo Bank Launches Loyalty Program for MENA Region Clients
Hyundai Motor and Sony Pictures Entertainment Announce Unique and Pioneering Mul...
American Aesthetic Medical Center Has Something in Store for the Esthetical Figu...
WTTC Launches Safe Travels Protocols for Attractions, Car Hire and Short-Term Rental
NUDESTIX Launches - Nudies Blush, Bronze, and Glow Shade Extension
Volvo Cars Chengdu Car Plant Powered by 100 Per Cent Renewable Electricity
Range Rover Marks 50 Years of All-terrain Innovation and Luxury With Exclusive N...
Under-12 and Over-60 Can Now Take Part in Sports Activities: Dubai Sports Council
Dabur Ensures Safety with Hand Sanitizers and Personal Protection Kits as UAE Es...
Let's Brigthen Up! The Face Shop's Ultimate Summer Skincare Range From Belif is Here!
Handy Helper for Content Creators: The Compact A6100 Mirrorless Camera from Sony...
Pre-orders for Samsung's Galaxy S20+ 5G and Galaxy Buds+ BTS Edition now open in...
Experts Highlight need for Young Talent to Develop Skills for a Post-Covid-19 World
Dabur Launches Pure Organic Coconut Oil: Natural Protection for Hair, Skin, and ...
GEMS Wellington Academy – Al Khail Improves Rating to 'Very Good' in KHDA DSIB 2...
Etihad Airways to Recommence Flights to Athens
Dubai Sees Pronounced Uptick in Demand for Retail Units
Book Building of Amlak International's IPO of 30% of Shares
Sanctuary for the Senses: All-New Lincoln Corsair Arrives with Whisper-Quiet, Co...
Essence Spring/Summer 2020 Collection
Registration Opens for Training On the Camel Trek and Camel Marathon for Expats
Covid-19 Leads UAE Businesses to Adopt Upgraded Green Building Solutions
Dubai Sports Council Discuss Upcoming Sports Events With Federations and Organisers
Dubai Sports Council to Celebrate Dubai's COVID-19 Heroes Through Commemorative ...
Turkish Airlines Was the Busiest Operator in the Eurocontrol Area After Restarti...
Celebrate Father's Day With Parmigiani Fleurier Tondagraph Slate'
INFINITI of Arabian Automobiles presents Dubai Islamic Bank customers Super Sale...
Crude Oil Headwinds on Virus and Technicals
Customers can Benefit from Increasing Gold Rate by just Paying 10% Advance at Ma...
Canadian University Dubai Receives Prestigious Certification in Education for Pu...
Report Reveals the Six Fintech Innovations That Will Boost the ‘Financial Health...
Serco Middle East Appoints New Managing Director for Dubai Metro and Dubai Tram
Big Bang Integral King Gold
Pan Emirates Unveils Exclusive New Collection
Digital Vision Technology Signals On-Track Success for Panasonic Jaguar Racing
Schneider Electric Extends Strategic Partnerships with AVEVA, Lenovo and Stratus...
Celebrate World Music Day with HONOR Magic Earbuds
The 11th Edition of the Arab Fashion Week to Launch Virtually Today, from June 2...
New Bentayga to Launch Beyond100
Cairo Amman Bank Adopts the Latest Technology to Enhance Performance and Securit...
Celebrate Summer Safely with the New, Shopping Normal at BurJuman
Registration open for Dubai Watersports Summer Week