GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
Dubai, United Arab Emirates - 10 June 2019:  This spring, Vilebrequin takes its flare for the seventies one step further with a brand new denim capsule, created in partnership with leading luxury Italian denim manufacturer, Giada S.P.A.
 
 
Perhaps he was wearing jeans as he adjusted his rear view mirror. Fred Prysquel, founder of Vilebrequin, was no stranger to denim, the most famous thing ever to have come out of his home town of Nîmes – well, up until then. Or maybe he was sporting his favorite overalls. Fred was a motor racing enthusiast, after all.
 
This much we do know: once he saw the signpost for St-Tropez, he never looked back. Somewhere amid the roar of motors, laughter, and the Mediterranean, the young Vilebrequin founder started a revolution of his own: the first ever pair of swim shorts tailored for style, movement and comfort.
 
By the summer of 1971, both Vilebrequin and denim were code for freedom. Freedom to ride like Steve McQueen and Jean-Louis Trintignant. Freedom to take chic and cheek to new places: namely, jean shorts.
 
In 2019, a new licensing agreement with luxury Italian denim specialists Giada S.P.A. sees Vilebrequin pick up right where Fred left off. With quality and craftsmanship as its common
 
thread, the Seventies capsule revisits pants and jackets in the finest Italian-spun denim.
 
From crisp chambray shirts to tees you'll want to oil your motorcycle in, this collection lets you get your hands dirty and still look cool. Engineered for precision and performance whatever your bpm, jackets, shorts, caps and overalls have undeniable sex appeal.
If there's one thing Brando and Bardot taught us besides how to look good on a Harley, it's that summer icons live in jeans. Combining decades of vacationwear and denimwear expertise, the Seventies capsule features two new all-day, every-day styles – one straight- leg and one flared – to be followed by a main line for father and son from Autumn 2019. Reprised here for the very first time, the original Vilebrequin logo from 1971 will give you all kinds of summer nostalgia. Guess blue really is the warmest color.
 
Jean-Louis Trintignant sponsorized by Vilebrequin for the Tour de France, back in 1976
 
 
 
 
 
 



Posted by : GoDubai Editorial Team
Viewed 20941 times
Posted on : Monday, June 10, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : The SS19 Exclusive Edit From Etoile “La Boutique''
Next Story : Chloé Launches The New Cloud-shaped “rosie” Sunglasses
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Korea's Number One Beauty Brand Innisfree All Set to Celebrate the Grand Opening...
Sephora: Are You Ready to Join the #SephoraSquad?
Emirates Post Issues Set of Commemorative Stamps for the New Logo for People of ...
How to Beat Pigmentation with DERMAdoctor
Introducing Zeitun Premium Face Care Collection
Cerruti 1881 - Special Product Launch for Mother's Day
Rate Hawk is Live with Global Innovations Flagship Product TassPro and Itinerary
Spoil her this Mother's Day with gifts from Marks & Spencer
Enjoy a Selection of Anti-Aging Products from Beauty Solutions
Laloge X Ivanka Trump
Achieve Gorgeous and Radiant Skin in Only 90 Seconds
Swatch X 007 – Introducing the New James Bond Collection and Limited Special Edition
Ferragamo Sapphire Collection
Tag Heuer Opens Boutique at Mall of the Emirates
TBO Holidays Hotel XML API Integrated with TassPro and Itinerary HomePR & Events...
Dubai Chamber Honours Top-performing Trading Companies
HRH the Prince of Wales Officially Opens the National Automotive Innovation Centre
Get Great Hair Naturally With HASK's Latest Haircare Collections This Spring!
HH Sheikh Mansour bin Mohammed Visits Dubai Sports Council
Mall of Oman Onboards a Host of Global Lifestyle, Fashion, and F&B Brands Ahead ...
Marks & Spencer Unveils its All New Menswear
Etihad Airways to Operate Special Flights From Al Ain to Jeddah During Ramadan
Statement Stilettoes from Steve Madden
Stars Join OMEGA at the Olympia Bob Run in St. Moritz
Visit of Punjab Minister at Al Maya Stand @ Gulfood 2020
Dubai Cares Donates 2,000 Books to Wanna Read? Initiative to Instill the Habit o...
GEMS Global Innovation Showcase 2020 Sees 1,500 Student Innovators and Entrepren...
Al Wahda Mall Announces UAE Pro League Mobile Roadshow Activations
Chronoswiss Sirius Chronograph Moon Phase
Expedia Partner Solutions (EPS) Partnered with Global Innovations
This Unbeatable Bundle Offer makes it the Best Time to Buy the King of 5G Smartp...
Corum AC-One 38 Automatic
Airlines and Posts Cooperate Globally for a Sustainable and Reliable Cross-borde...
Move Up in Life With Snowhite's Latest Fashion Destination in Abu Dhabi
Join the Dots With Max Mara
The Kiss of True love
Ericsson Received Awards at the Stc Partner Day for Saudization and Internationa...
Registration is Now Open for Dubai Cares' Volunteer Globally in Malawi
Upfield Unveils New Plant-Based Products and Spreads Awareness of Nutritional Be...
UAE Team Emirates' Stars Surprise Abu Dhabi School Children Ahead of UAE Tour
Forrey & Galland Launches a New Concept in Saudi Arabia
Range Rover Evoque: Europe's Favourite Compact SUV
Discover Marks & Spencer's Oud Collection this Ramadan
Step Up Your Fashion Game with the Sleek HONOR MagicWatch 2
Easa Saleh Al Gurg Group Celebrates 60 Years of Nation Building by Renewing Its ...
HostMilano Brings the Global HO.RE.CA to Dubai
Karl Lagerfeld Spring 2020 Women's Collection
Schneider Sustainability Impact 2018-2020, the Group's Extra-financial Performan...
Bosch Celebrates the Opening of It's Largest Flagship Store in the Middle East
Celebrate Mother's Day in Style Parmigiani Fleurier