GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Healthcare and Medicine

 
  Share
Nivea is the Most Intimate Brand in the industry, while previous leaders Dove and Gillette each drop several rankings
 
DUBAI—9 June 2019—The health & hygiene industry experienced a lift in overall emotional connection with consumers this year, rising three ranks from #11 to #8 out of 15 industries. Additionally, this is the industry consumers are most likely to pay 20% more for, as showcased in the 2019 Brand Intimacy Report. Nivea took #1 for the first time ever, with Pantene coming in at #2 and Colgate at #3, pushing previous star performers Dove and Gillette much further down the list. Dettol, Vaseline, J&J, Oral B, Dove, L'Oreal and Gillette round out the Top 10, in that order.
 
Among female users, the health & hygiene industry ranked #6 most intimate industry and only #13 for males, showing a divide in importance of the industry to each gender. Nivea performed particularly well with women and the 35- to 64-year-old demographic, two key demographics for the industry.
 
Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. Top Intimate Brands outperform top brands in the S&P and Fortune 500 indices for revenue and profit. Consumers are willing to pay price premiums for Intimate Brands and less willing to live without them, according to the 2019 Brand Intimacy Report. MBLM leverages the yearly study to help client brands create, sustain and measure ultimate brand relationships.
 
“On average, brands in this industry create emotional connections with one out of every two of its consumers almost immediately” said William Shintani, managing partner of MBLM. “ This insight suggests brands in the category should find ways to connect quickly with their consumers and continue to focus on building strong bonds. ” 
 
Other notable findings for the health & hygiene industry include: 
  • 44% of users registered an immediate emotional connection with health & hygiene brands.
  • Pantene is #1 for millennials, maintaining rank from last year.
  • Vaseline is #1 for male users.
  • Nivea replaced Dove as the #1 brand among high-income users.
Methodology: During 2018, MBLM with Praxis Research Partners conducted an online quantitative survey among 6,200 consumers in the U.S. (3,000), Mexico (2,000), and the United Arab Emirates (1,200). Participants were respondents who were screened for age (18 to 64 years of age) and annual household income ($35,000 or more) in the U.S. and socioeconomic levels in Mexico and the UAE (A, B, and C socioeconomic levels). Quotas were established to ensure that the sample mirrored census data for age, gender, income/socioeconomic level, and region. The survey was designed primarily to understand the extent to which consumers have relationships with brands and the strength of those relationships from fairly detached to highly intimate. It is important to note that this research provides more than a mere ranking of brand performance and was specifically designed to provide prescriptive guidance to marketers. We modeled data from over 6,200 interviews and approximately 56,000 brand evaluations to quantify the mechanisms that drive intimacy. Through factor analysis, structural equation modeling, and other sophisticated analytic techniques, the research allows marketers to better understand which levers need to be pulled to build intimacy between their brand and consumers. Thus, marketers will understand not only where their brand falls in the hierarchy of performance but also how to strengthen performance in the future.



Posted by : GoDubai Editorial Team
Viewed 8107 times
Posted on : Sunday, June 9, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Ministry of Health & Prevention Underscores that the Approval of the Executive Regulation of Medical...
Next Story : Long-term visa granted to Dr. Azad Moopen & wife
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Drops of Youth
Modern Classics: Michael Kors Unveils Spring 2020 Michael Kors Collection Ad Campaign
Eberhard & Co. Traversetolo Vitre in blue dial makes stunning impact
Go Neutral with Palladio Beauty
Parmigiani Fleurier welcomes Amanda Lui to its Friends of the Brand family
Valentine's Gifts to Fall in Love With
Reveal Your Cosmic Beauty With These Gift Sets From Wet n Wild
The Tag Heuer Autavia
Corum Admiral's Cup Legend 47 Worldtimer'
Start the Year with Gorgeous Glowing Skin with a Little Help from DERMAdoctor
Regulator at pole position
Parmigiani Fleurier creates horological history with world's first wristwatch wi...
5 super reasons why the HUAWEI Mate 30 Pro is the king of 5G smartphones we've a...
UAE Team Emirates Unveil New 2020 Team Jersey
SUBWAY® commemorates 2020 with enhanced customer experiences
Dubai Jewellers Expect a Steady Sale During the 25th Dubai Shopping Festival Pro...
Malabar Gold & Diamonds - New Store opened in Kanpur, UP, India
The Winter Youth Olympic Games Lausanne 2020
OMEGA Ready to Time The Winter Youth Olympic Games Lausanne 2020
Kanz Jewels proves to be a lucky destination for jewellery shoppers during DSF 2020.
The Largest LEGO® Festival the Middle East Has Ever Seen Kicks OFF at Dubai Fest...
Diabetes Friends Association Trains Schools Nurses on Innovative Methods to Prot...
Huawei brings the king of 5G smartphones- HUAWEI Mate 30 Pro 5G to the UAE
Karl Lagerfeld - S/S 2020 Urban Cycle
Former United Nations Secretary-General Ban Ki-moon delivers keynote speech at i...
Danube Properties completes Dh300 million ‘Royal Magical' Resortz project
Go Bold with Blue from 2XL Furniture & Home Décor'
Eberhard & Co. Gilda timepiece makes an extraordinary Valentine's Day gift
Show your Support for Australia alongside THT – That Hair Tho
Kia Motors Corporation MEA appoints Memac Ogilvy for PR partnership in MEA region
Valentine's Day Fashion and Gifting - Steve Madden
Celebration in Bahrain for Aga Khan Award Laureate “Revitalisation of Muharraq”
It's a new dawn, it's a new day, it's a new life, and I'm FELINE good
Corum And Joachim Horsley Light Up The Folies Bergère
Drive home more than just a car: Juma Al Majid offers value deals on new Hyundai...
ADNEC to Host the World Future Energy Summit 2020
OSN; The Only Place to Watch Golden Globe Winning and Nominated Content in the M...
Seha Leads Discussions in Pediatric Medicine
Fashion and Gifting for Valentine's Day - ECCO
Schools from across the UAE to battle it out at Credence High School's annual Qu...
EEC Engie Deploys Schneider Electric's New Medium Voltage SF6-Free Switchgear Te...
Why Video Surveillance Is Great for Retailers & Consumers
The Data Center Market in 2020: What to Expect
In Giant Leap Forward, Virgin Hyperloop One Announces Technology Can Be Powered ...
Spice It Up With Szechuan! Shake Shack is Celebrating the Chinese New Year With ...
Marks & Spencer Welcomes Spring with its Midi Dress Edit
Etihad Guest Programme Welcomes Gulf Air as New Airline Partner
Emiratis deepen their love for falconry
Etihad Airways and Easyjet Enter Into New Partnership
Daiso participates in DSF 2020 with a showcase of over 800 new products!